Looking for Australian marketing industry associations or professional membership bodies to join? Marketing associations can provide industry leadership, professional development, training, networking, advocacy, research and events for marketers at every career stage.
This directory covers marketing association membership in Australia across:
- Marketing Associations for Students
- Digital Marketing Associations
- Advertising & Communications Associations
- PR Associations
- Market Research, Data & Insights Associations
- Media, Creative & Business Events Associations
Whether you are looking for an Australian marketing association, a professional industry body, training and accreditation, networking opportunities or specialist industry guidance, explore the A-Z list below.
Last updated: September 2026.
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ADMA
ADMA has long represented data-driven marketing and advertising in Australia, with a focus on capability, education, regulation and responsible marketing practice. In 2026, ADMA and the Australian Association of National Advertisers (AANA) united to form the Marketing Association of Australia. This listing is retained for people searching for the established ADMA brand and its marketing education and resources.
Website: adma.com.au
Advertising Council Australia
Peak body representing leading advertising agencies in Australia, focused on standards, education and advocacy.
Website: advertisingcouncil.org.au
AiMCO — Australian Influencer Marketing Council
Industry body for influencer marketing, promoting best practice, transparency and education across the creator economy.
Website: aimco.org.au
Australian Association of National Advertisers (AANA)
AANA has represented Australian advertisers and brand marketers across industry standards, policy, advocacy and responsible advertising. In 2026, AANA and ADMA united to form the Marketing Association of Australia. This listing is retained for reference and for people searching for the established AANA name.
Website: aana.com.au
Australian Association of Social Marketing (AASM)
The peak body representing social marketers in Australia, supporting members through resources, events, conferences and professional connection around social marketing practice and research.
Website: aasm.org.au
Australian Business Events Association (ABEA)
Supports Australia’s business events industry through advocacy, connection and professional development.
Website: abea.org.au
Australian Data and Insights Association (ADIA)
Australia’s national peak industry body for data, insights and research organisations, supporting industry standards, privacy, quality, professional development and advocacy. In August 2026, ADIA and The Research Society announced a proposal to merge into a single peak organisation for the research, data and insights industry.
Website: dataandinsights.com.au
Australian Direct Marketing Association (ADMA)
The Australian Direct Marketing Association is a legacy name for ADMA, which later became the Association for Data-Driven Marketing and Advertising. In 2026, ADMA and AANA united to form the Marketing Association of Australia. This historical listing is retained to help visitors searching for the organisation under its former name.
Website: adma.com.au
Australian Graphic Design Association (AGDA)
The Australian Graphic Design Association is the peak national organisation for professional graphic designers. It was founded to facilitate the advancement of the graphic design profession in Australia. Its goal is the establishment of fair and productive working relationships between graphic designers and their clients. AGDA also works to increase awareness of the value and importance of graphic design in business, education and culture.
Website: agda.com.au
Australian Interactive Media Industry Association (AIMIA)
AIMIA was a longstanding Australian digital media industry association founded in 1992. The organisation was wound up in 2015, with ADMA subsequently acquiring its assets. This legacy listing is retained as part of the history of Australia’s digital marketing and interactive media industry.
Website: www.aimia.com.au
Australian Internet Industry Association
The Internet Industry Association is Australia’s national association for internet commerce, content and connectivity.
Website: www.iia.net.au
Australian Market and Social Research Society (AMSRS)
The Australian Market and Social Research Society is the former name associated with the professional body now operating as The Research Society. This legacy listing is retained for people searching for AMSRS and the history of Australia’s market and social research profession.
Website: researchsociety.com.au
Australian Marketing Institute (AMI)
The leading organisation for marketing professionals in Australia. The Australian Marketing Institute’s record of service to the marketing profession goes back to 1933. Over the years it has evolved to meet the changing needs of marketers, delivering services to help members maximise their professional growth. Through its unified voice, the Institute has established strong links with business, academia and government, and it runs training courses, conferences and events throughout the year.
Website: ami.org.au
Australian Professional Services Marketing Association (APSMA)
APSMA was a professional network for marketing and business development professionals in the professional services sector. The organisation evolved into ICON APAC, which now serves a broader community of B2B marketers, business developers, customer engagement specialists and communicators across the Asia-Pacific region. This legacy listing is retained for reference.
Website: iconapac.com
Australian & New Zealand Marketing Academy (ANZMAC)
A key academic association for marketing scholars and educators across Australia and New Zealand, supporting research, conferences and collaboration in the marketing discipline.
Website: anzmac.org
Australasian Writers and Art Directors Association (AWARD)
AWARD is a non-political, non-profit organisation with a single idea: the raising of standards in all creative areas. Its charter is to set standards of creative excellence, promote this concept in the business arena and educate and inspire the next creative generation.
Website: awardonline.com
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Communication and Public Relations Australia (CPRA)
Australia’s peak professional body for communication and public relations professionals, supporting members through training, advocacy, networking and industry leadership.
Website: cpra.org.au
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E
Exhibition and Event Association of Australia (EEAA)
EEAA was one of the industry organisations that united with the Association of Australian Convention Bureaux and the Australian Convention Centres Group to form the Australian Business Events Association (ABEA) in 2023. This legacy listing is retained for reference.
Website: abea.org.au
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IABC NSW
NSW chapter of the International Association of Business Communicators, offering events and professional development for communications professionals.
Website: iabcnsw.com
IABC Victoria
Victorian chapter of IABC supporting communications professionals through networking, events and learning opportunities.
Website: iabcvic.com.au
Interactive Advertising Bureau (IAB) Australia
The Interactive Advertising Bureau is the peak trade association for online advertising in Australia. Its principal objective is to support and enable the media and marketing industry to thrive in the digital economy. The IAB works with members and the broader advertising and marketing industry to help marketers identify how best to employ online as part of their marketing strategy, better target and engage customers, and build brands.
Website: iabaustralia.com.au
Independent Media Agencies Australia (IMAA)
Australia’s national industry body representing independent media agencies, with a focus on advocacy, education, networking, industry collaboration and supporting Australian-owned agencies.
Website: theimaa.com.au
ICON
Professional network for B2B and professional services marketers across the Asia-Pacific region, focused on professional development, community and industry expertise.
Website: iconapac.com
International Association of Business Communicators (IABC)
A not-for-profit international network of professionals committed to improving the effectiveness of organisations through strategic interactive and integrated business communication management. Founded in 1970, IABC provides a professional network for business communication professionals worldwide, with chapters in NSW and VIC.
Website: www.iabc.com
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Marketing Association of Australia
Formed in 2026 by bringing together the Australian Association of National Advertisers (AANA) and the Association for Data-Driven Marketing and Advertising (ADMA), the Marketing Association of Australia is a national industry body focused on community, capability building, advocacy, standards and responsible marketing practice.
Website: aana.com.au
Marketing Association of Australia and New Zealand
A professional marketing institute focused on marketing education and training, information, practical tools and business development resources. This organisation is separate from the Marketing Association of Australia formed in 2026 through the unification of AANA and ADMA.
Website: www.marketing.org.au
Media Federation of Australia (MFA)
The Media Federation of Australia was formed to support agencies specialising in media services such as media research, strategic planning, media negotiation and placement. Today the MFA represents many of Australia’s leading media agencies and plays a key role in advocacy, industry standards, talent and professional development.
Website: mediafederation.org.au
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Public Relations Institute of Australia (PRIA)
PRIA is the former name of the professional body now known as Communication and Public Relations Australia (CPRA). The organisation supports communication and public relations professionals through professional development, networking, advocacy and industry leadership. This legacy listing is retained for people searching for PRIA.
Website: cpra.org.au
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The Australian Subscription Television and Radio Association (ASTRA)
ASTRA is the peak body that represents the subscription television industry in Australia. It has been responsible for the development of codes of practice for the subscription television industry in consultation with regulators, and has represented the industry on regulatory and policy issues while organising conferences, forums and awards.
Website: www.astra.org.au
The Centre for Corporate and Public Affairs
The Centre for Corporate Public Affairs is a membership-based organisation comprising major corporations and organisations, many trading internationally, in Asia, Australia and New Zealand. It supports, advances and researches corporate public affairs as a management function, encompassing government, media and stakeholder relations, corporate social responsibility, issues management, internal communications and reputation management.
Website: www.accpa.com.au
The Research Society
Australia’s professional body for market research and insights professionals across research, CX and analytics, supporting standards, learning, networking and career development.
Website: researchsociety.com.au
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