Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Customers expect a seamless customer experience, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase?
In March we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy?
Our speakers will share:
The focused work they do on improving customer experience
The relationship between customer experience and loyalty
Who takes responsibility for customer experience and how is it measured
The tech and strategies that work
Don’t miss this chance to gain some insights and knowledge for marketing leaders to inspire how you plan your customer experiences!