Digital Marketing Trends In Australia

by marketing.com.au on October 18, 2012

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We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the interest of customers and not just relying on being able to buy it through traditional marketing. However, for many of us, digital marketing is still [...]

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Using Social Media in the Marketing Mix

by Sally Wood on October 1, 2011

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In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being [...]

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Really Simple RSS

by Sally Wood on October 1, 2011

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RSS stands for ‘Really Simple Syndication’ (or Rich Site Summary) and is a relatively easy and free way to communicate updates to your (or your client’s) website. Users can subscribe free to one or more ‘feeds’ which send a headline and a short summary of articles that have been recently added or updated on any [...]

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