Great with words and creative suggestions but numbers not your strong suit? Lucky for you, we have put together a collection of easy-to-use, web-based calculators to take all the stress out of those mathematical calculations; leaving you more time to hone your next creative brief.
Pay Per Click ROI Calculator
Pay per click advertising is an online form of advertising. Advertisers pay the website owner only when their advertisement is clicked by website visitors. This calculator can analyse the expected return on investment for a pay per click advertising campaign.
Email marketing can be a very effective tool to increase sales, if done properly (we won’t go into detail here about the dangers of bombarding subscribers with spammy emails every day; it is neither the time nor the place). This calculator can help you calculate an expected return on investment from email campaigns, taking into account costs, time and industry-standard consumer behaviour.
A great proportion of new businesses fail within their first 12 months of operation, despite generating some sort of profit (even it is marginal). This can sometimes be due to poor cash flow. When you need clear your debts as well as pay bills, suppliers and staff, cash is always king. This calculator will ensure you have the whole picture when it comes to cash flow; see how sales, bills and holding inventory affect your cash flow.
Discounted cash flow is a method of analysing a business using the concept of ‘time value of money’. In a nut shell, $50 is worth more today than it will be tomorrow, if interest is taken into account. This analysis method helps to determine how attractive an investment is. Sounds like a tricky concept right (we thought so – lucky we’re marketing experts and not accountants!)? Well then, this calculator will make it easy; it will work it all out for you.
Thinking of starting up your own business but just not sure where to begin? How about with start up costs? We bet there are plenty of hidden costs that you haven’t even considered! This calculator will help you estimate your costs quickly (and help determine how much you had better ask the bank manager for).
The break-even point refers to the situation where your costs and revenue are equal; you haven’t made a profit, but you haven’t made a loss either. Break-even analysis usually included all business plans, especially for startup companies. You will probably need to provide this type of analysis to your bank to secure a business loan. This calculator can help determine your break-even point.
What is the point of having a brand new, whiz bang website if you aren’t converting website visitors into customers? To increase profit and sales, you must increase your conversion rate. You can only increase your conversation rate by either increasing traffic to your website. This calculator gives you the opportunity to play around with the variables.
Investment is big business. If you decide to list your company to attract shareholders, then you need to weigh up all options. What will you offer them? What (or how much) will you expect in return? This calculator enables you to see both sides of the investment process.
