It’s all the rage now and everyone swears by its ability to generate traffic to your brand, but what is social media marketing? The definition is actually pretty straight forward: social media marketing is the use of social media platforms (Instagram, Twitter, Facebook, LinkedIn, Pinterest, Snapchat, etc.) to connect with your audience in order to… READ MORE
Social Media Spotlight
Social Media Spotlight – Wednesday 20 November Sydney | 5.30pm – 8.30pm Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve. In November we shine the spotlight on social media and dissect the latest changes to this channel and what they mean to marketers. At this event,… READ MORE
Budgeting Social Media Marketing and How to Get Your Money’s Worth
Back in 2008, researchers from the University of California, San Diego, concluded that the brain of an average American was exposed to 34GB of information on a daily basis. More than a decade later that number undoubtedly increased, which brought about another phenomenon – banner blindness. The attention of social media users hit an all-time… READ MORE
Why We Need to Look Beyond Follower Size When it Comes to Influencer Marketing
Influencer marketing has caused a lot of debate over the years, partly because of the transparency issues that have arisen and partly because we have had to come to terms with the fact that everyday people can make a living from documenting their life and spruiking products. But if you unpack it, it makes sense…. READ MORE
How to Create a Social Media Marketing Plan like a Pro
If you have to choose a digital platform to market your business, what will it be and why? While many people are no expert in marketing, one of the most probable response you’ll hear is that social media sites are your best bet. Why? It is because everyone knows that a massive number of internet… READ MORE
Become a Data Detective and Solve Your Own Marketing Problems
Like a detective at the scene of the crime, look for clues to help crack your unsolved marketing cases. In this article, we’ll aim to demonstrate the importance of knowing which data to use, where to get it and how to interpret it. Take the guess work out of marketing and use data insights to… READ MORE
Is Your Business Digitally Smart?
Technology has revolutionised business practices on many fronts whether it’s production, packaging, delivery or services. If developments such as the Internet of Things are anything to go by, a lot more is still in store. This growth has also led to a change in how businesses approach their marketing and communications. To succeed as a… READ MORE
Five Tips for An Effective Multilingual Content Marketing Strategy
Are you resting easy now that you think your company has finally figured out its content marketing? Well, we hate to burst your bubble, but your content marketing journey has just begun. The next big goal for your content marketing team is to get a head start on multilingual content marketing. Not exactly sure what… READ MORE
Australian Marketing Conferences and Events – October 2017
The weather is warming up and there are only 11 weeks to go before Christmas. Isn’t it time you got out and about to some of the great marketing events being held around Australia? Here’s some of our picks below. We are committed to keeping you updated on the most popular upcoming Marketing events around… READ MORE
Introduction to Content and Social Media Marketing
An introduction 1 hour course to teach you how to make content and social media work for you. Learn how to understand and track important trends and metrics, learn how to make your brand really stand out, learn how to create good ROI. This introduction class on social media marketing and content marketing will be… READ MORE