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8 Powerful Social Media Marketing Strategies for Your Small Business

February 16, 2020 By Emily Williams

8 Powerful Social Media Marketing Strategies for Your Small Business

It’s all the rage now and everyone swears by its ability to generate traffic to your brand, but what is social media marketing? The definition is actually pretty straight forward: social media marketing is the use of social media platforms (Instagram, Twitter, Facebook, LinkedIn, Pinterest, Snapchat, etc.) to connect with your audience in order to… READ MORE

Social Media Spotlight

November 20, 2019 By Marketing.com.au Team

Social Media Spotlight – Wednesday 20 November Sydney | 5.30pm – 8.30pm Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve. In November we shine the spotlight on social media and dissect the latest changes to this channel and what they mean to marketers. At this event,… READ MORE

Budgeting Social Media Marketing and How to Get Your Money’s Worth

October 1, 2019 By Natasha Lane

Budgeting Social Media Marketing and How to Get Your Money’s Worth

Back in 2008, researchers from the University of California, San Diego, concluded that the brain of an average American was exposed to 34GB of information on a daily basis. More than a decade later that number undoubtedly  increased, which brought about another phenomenon – banner blindness. The attention of social media users hit an all-time… READ MORE

Why We Need to Look Beyond Follower Size When it Comes to Influencer Marketing

August 18, 2019 By Anthony Richardson

Influencer marketing analytics

Influencer marketing has caused a lot of debate over the years, partly because of the transparency issues that have arisen and partly because we have had to come to terms with the fact that everyday people can make a living from documenting their life and spruiking products. But if you unpack it, it makes sense…. READ MORE

How to Create a Social Media Marketing Plan like a Pro

December 5, 2018 By Patrick Panuncillon

Social media marketing plan

If you have to choose a digital platform to market your business, what will it be and why? While many people are no expert in marketing, one of the most probable response you’ll hear is that social media sites are your best bet. Why? It is because everyone knows that a massive number of internet… READ MORE

Become a Data Detective and Solve Your Own Marketing Problems

May 11, 2018 By Clive Morley

Data Detective

Like a detective at the scene of the crime, look for clues to help crack your unsolved marketing cases. In this article, we’ll aim to demonstrate the importance of knowing which data to use, where to get it and how to interpret it. Take the guess work out of marketing and use data insights to… READ MORE

Is Your Business Digitally Smart?

May 4, 2018 By Helen Cartwright

Digital Growth

Technology has revolutionised business practices on many fronts whether it’s production, packaging, delivery or services. If developments such as the Internet of Things are anything to go by, a lot more is still in store. This growth has also led to a change in how businesses approach their marketing and communications. To succeed as a… READ MORE

Five Tips for An Effective Multilingual Content Marketing Strategy

May 3, 2018 By Denise Recalde

Multi lingual marketing

Are you resting easy now that you think your company has finally figured out its content marketing? Well, we hate to burst your bubble, but your content marketing journey has just begun. The next big goal for your content marketing team is to get a head start on multilingual content marketing. Not exactly sure what… READ MORE

Australian Marketing Conferences and Events – October 2017

October 5, 2017 By Calie Salter

2018 Australian Marketing Events Conferences

The weather is warming up and there are only 11 weeks to go before Christmas. Isn’t it time you got out and about to some of the great marketing events being held around Australia? Here’s some of our picks below. We are committed to keeping you updated on the most popular upcoming Marketing events around… READ MORE

Introduction to Content and Social Media Marketing

February 23, 2016 By Marketing.com.au Team

An introduction 1 hour course to teach you how to make content and social media work for you. Learn how to understand and track important trends and metrics, learn how to make your brand really stand out, learn how to create good ROI. This introduction class on social media marketing and content marketing will be… READ MORE

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