Before data enters a Google Analytics account, you need to know how it actually gets tracked and there are different methods of doing this. For example, internet marketing services providers install tracking code directly into the website. They also using Google Tag Manager or WordPress plugins in a website for tracking purposes. Whichever method you… READ MORE
How to Perform a Local SEO Audit All by Yourself
‘Local SEO’ is one of the most widely used phrases when people speak about handling the online presence of any local business. The focus on local SEO has increased exponentially in the past few years, mostly owing to one significant shift in user search behaviour – the usage of “near me” searches: We’ll get to… READ MORE
The Basics Around “on-page” SEO
SEO is constantly evolving with continual algorithm updates, ever evolving techniques and a whole load of dark magic that no-one understands… at least, that’s what you’re told. In reality, SEO is something that can be actioned by just about anyone, especially at a basic level, which allows you to have a crack and see how… READ MORE
The Top 5 Website Issues That Are Bad for SEO
Optimising rankings can be one of the toughest disciplines in digital marketing. The balance of keyword targeting, perfecting meta data, and sourcing quality backlinks can all be extremely draining on both time and resources. So naturally, no one wants to think their website build might be costing them some of their hard work. But quite… READ MORE
A Beginners Guide To An SEO Audit
If you’re thinking about launching a new website or have recently, an SEO audit is standard procedure. And an SEO audit isn’t just for new websites, it’s something that should be done on a regular basis. The word audit probably screams boring, right? But in the case of SEO, it’s not about checking financials or… READ MORE