Gone are the days when you had a separate team for public relations (PR) and SEO, working in isolation. While your PR team was busy securing coverage in magazines, newspapers and TV channels, SEO was all about stuffing content with keywords. However, the recent times has seen a huge transformation in the digital landscape, and… READ MORE
Fundamental Workshop || Public Relations with Tactics
The rise of technology means that being able to communicate through writing has become more important than ever for people working in public relations. This workshop on ‘Public Relations with Tactics’ will instruct on creating clear, concise and well written PR and marketing content. It will cover: Targeting audiences Designing persuasive/informative releases Using the pyramid… READ MORE