Simply creating content is not guaranteed to grab and keep the attention of your readers. Instead, the writer has to create an intangible connection with the audience so they get hooked. One of the best ways to do it is through content personalisation and interactivity. This trend is not only noticeable for blogs but is… READ MORE
How Automation Is Changing in 2018 and What Marketers Can Learn from It
The year 2017 was full of surprising events in which we witnessed Donald Trump becoming the president of United States and cryptocurrency dominating the headlines as a result of their dramatic rise. The digital front also saw drastic changes where the robot “Sophia” became a citizen of Saudi Arabia, and Amazon inaugurated the world’s first… READ MORE
Anatomy Of A Google Results Page – Part 1
Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the different components of a Google results page, and then to strategise your way to the top of that page. The standard Google results page is… READ MORE