When the majority of people hear the word “brand”, they instantly associate it with a logo. However, creating a strong brand involves so much more than that and it takes a lot of work, research and dedication. Put simply, the quality of your brand closely determines whether your target audience will decide to do business… READ MORE
The Definitive Content Marketing Checklist to Drive Leads
As consumers become ad-savvy, marketers have looked for better ways to reach and meet the need of their target markets. Many organisations are turning to content marketing to generate qualified leads. Content Marketing Institute report, 88% of B2B organisations are using content marketing. If you’re in the minority and content marketing isn’t part of your… READ MORE