Regardless of the type of marketing campaign, you’re trying to run, from PPC ads to email marketing, the importance of having a thoughtfully designed, properly optimized landing page at the heart of it all is literally something that cannot be overstated. According to one recent study, long-form landing pages don’t just generate up to 220%… READ MORE
4 Tips to Pull Actionable Insight from Google Search Console
Google Search Console is a very powerful tool for optimising your website. I have found that marketers tend to stick clear of it like the plague and leave it to their IT team. But this is a mistake. The insights that you can gain can dramatically improve the traffic to your website. In this guide,… READ MORE
Marketing 3.0: Technology Led Intelligent Advertising
Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale. Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! First there was Marketing 1.0. An era of broadcast media, where identifying and exploiting consumer behavioural… READ MORE
