“Out of sight, out of mind” is a saying which is becoming extremely important in today’s times when people have a short memory span. Therefore, it is of utmost importance to stay alive in the minds of the consumers. To do so, we require link building. What Is Link Building? Link Building can be described… READ MORE
Turn Mentions Of Your Brand Into Juice Passing Links
What Is Link Reclamation And Why Should You Do It? Link reclamation is a process of searching the internet for all the mentions of your company that do not link out to your website and asking whoever is responsible for the relevant page if they will provide a link out to you in their mention… READ MORE
A Complete Guide To Google’s Disavow Tool
Google offers a suite of tools within its Search Console that helps SEOs manage the way Google views and interacts with their site. One of the most useful and controversial tools provided to users over the years has been Google’s Disavow Tool. The Disavow Tool has been the subject of much discussion since its release… READ MORE
Clever Content Optimisation Tactics Necessary to Avoid Common SEO Mistakes
The importance of SEO in today’s global market is clear to everyone. For the marketing department, it is arguably the most important aspect of their job. Not only does SEO help search engine logic to more favourably index our web pages, but it also enhances user experience. A long-term marketing strategy can drive traffic towards… READ MORE
These 5 Roadblocks Are Killing Your Link Building Outreach Efforts
When it comes to increasing your visibility in search engines, link building is considered a vital cog in the wheel responsible for helping websites achieve higher ranks. In fact, it has become an essential part of most SEO plans because of the juice quality links provide to your website traffic. The reason quality link building… READ MORE
SEO: How to Tank Your Ranks Quickly
Succeeding at SEO takes commitment and investment. You will need to invest both money and time and remain committed to the cause even when the results do not match the effort you’re putting in. If you’ve tried optimising a website or blog for SEO, then you know what I’m talking about. SEO can be compared… READ MORE
How to Skyrocket Your Rankings Through Brand Mentions
When it comes to using the Internet as your brand’s platform, Search Engine Optimisation (SEO) represents the totality of the techniques you need to use to make sure your brand stays on top of every Search Engine Results Page (SERP). This means that with the help of proper SEO utilisation, your brand’s webpage will be… READ MORE
SEO 101: Google Ranking Factors for 2014
SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing value of links into Google’s algorithm. Truth is that 2014 still sees a major need for page and website optimisation in order to rank well…. READ MORE