With so many ways to advertise a business in 2020, it can be difficult to know which options to spend your time on. Gone are the days where you could place one advertisement in the Yellow Pages and be guaranteed a regular stream of local customers. Today, the concept of Yellow Pages hasn’t disappeared, it’s… READ MORE
Become a Data Detective and Solve Your Own Marketing Problems
Like a detective at the scene of the crime, look for clues to help crack your unsolved marketing cases. In this article, we’ll aim to demonstrate the importance of knowing which data to use, where to get it and how to interpret it. Take the guess work out of marketing and use data insights to… READ MORE
4 Tips to Pull Actionable Insight from Google Search Console
Google Search Console is a very powerful tool for optimising your website. I have found that marketers tend to stick clear of it like the plague and leave it to their IT team. But this is a mistake. The insights that you can gain can dramatically improve the traffic to your website. In this guide,… READ MORE
