Click Through Rates (or CTR) have historically been an indicator of the quality of the results that are displayed in the search engine results page. The calculation of a click through rate is the percentage of search results clicked divided by those that were displayed to the user (aka impressions). For instance, if a searcher… READ MORE
4 Tips to Pull Actionable Insight from Google Search Console
Google Search Console is a very powerful tool for optimising your website. I have found that marketers tend to stick clear of it like the plague and leave it to their IT team. But this is a mistake. The insights that you can gain can dramatically improve the traffic to your website. In this guide,… READ MORE