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Why You Need to Be Concerned about the Drop in Click Through Rates

March 8, 2019 By David Sorauer

Drop in click through rates website seo

Click Through Rates (or CTR) have historically been an indicator of the quality of the results that are displayed in the search engine results page. The calculation of a click through rate is the percentage of search results clicked divided by those that were displayed to the user (aka impressions). For instance, if a searcher… READ MORE

4 Tips to Pull Actionable Insight from Google Search Console

September 28, 2017 By Tom Donohoe

Google Search Console

Google Search Console is a very powerful tool for optimising your website. I have found that marketers tend to stick clear of it like the plague and leave it to their IT team. But this is a mistake. The insights that you can gain can dramatically improve the traffic to your website. In this guide,… READ MORE

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