In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE
How to Perform Market Research and Create a Solid Brand from the Get-Go
When the majority of people hear the word “brand”, they instantly associate it with a logo. However, creating a strong brand involves so much more than that and it takes a lot of work, research and dedication. Put simply, the quality of your brand closely determines whether your target audience will decide to do business… READ MORE
The ‘Wish I’d Thought of That’ Salmat Showdown
This event is a advertising competition for Letterbox Media. You have two hours to create and present a Letterbox Media concept that will be used nationally for The Fred Hollows Foundation. The winner of this event will walk away with 2 x tickets to Spikes Asia, flights for two, 3 nights accommodation and $2,000 spending… READ MORE