Are you under the impression social media is essential for all businesses? You could be wrong… Marketing offers a variety of channels you can use. Social media is just one of these channels – sometimes the ROI of content creation and scheduling of posts just isn’t worth it. Here are alternative ways to build a… READ MORE
What Is Content Marketing?
One of the key Australian trends for 2013 that we discussed in our article Marketing Predictions For Australian Marketers In 2013 was ‘Content is King’. Everywhere you look, people are discussing the importance of content marketing and why marketers need to develop a sound content marketing strategy to avoid being left behind. This week we… READ MORE