Customers expect a seamless customer experience, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? In April we explore how marketers are leveraging digital customer experiences to drive up the… READ MORE
5 Keys to Marketing Success in the Uber Competitive Retail Industry
Consumer behaviour is continuing to develop in ways in which, even five years ago, we could not have predicted. The way in which consumers make their purchases is becoming increasingly complex, and in the uber competitive retail industry, for brands to retain their share of the market, there are a number of key factors to… READ MORE