Pricey advertisement campaigns don’t always translate to abundant revenue, because, after all, advertisement in itself is just a bait: the quality of a company’s product is what really does the business. This is why having a low budget to spare for marketing needs — even though they are important — is not a threat to… READ MORE
2015 SMG Media Futures
Now in its 30th year, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth, and the only survey of its kind of national advertisers and key media executives around the country. Starcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results… READ MORE