Trying to justify Return on Investment to a potential new client? Having difficulty confirming just how many readers, listeners, watchers are engaging with your latest campaign? One of the websites below will have the information you need for sure.
Audit Bureaux of Australia
The Audit Bureaux of Australia audits and provides verified circulation data for Australian print publications as well as digital and other media. The Bureau has over 75 years of experience. It is a group of independent, not-for-profit auditors who set auditing rules, policies and procedures for Australia.
The Audit Bureau of Circulations (ABC) was established in 1932, and is responsible for auditing print circulation of magazines and newspapers throughout Australia. ABC audits verify the paid circulation figure per issue of a publication within in a specified period. The ABC is a not-for-profit organisation.
The Circulation Audit Board (CAB) verifies distribution data on behalf of the media industry. The CAB was established in 1957 and is a not-for-profit organisation.
The Australian Bureau of Statistics (ABS) is Australia’s official national statistical organisation. The Bureau provides objective statistical services in the areas of economy and social development including communities, families and business.
AGB Nielsen Media Research measures over 40% of television audiences around the world. Established in 1981, today the company provides information including the number of viewers for a program, the type of viewers, television ratings,
Established in 2005, OzTAM measures television audiences in Australia, including five metropolitan free-to-air networks and national subscription television stations. Australia’s television industry relies on OzTam for program development, advertising and performance reviews.
Roy Morgan Research is a public opinion polling and market research company which was founded in 1949 by Roy Morgan. The company now has offices worldwide and an annual turnover of over $50 million.
