COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Social Media Course Sydney 2020: put social media to work for your business
March 6, 2020
A one-day training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. Classes are small (up to 12 people.) It’s a live, in-person workshop with an experienced educator.
What’s in the social media course?
This is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are:
1. Big picture / strategic thinking
the key principles for success in the long run
what you can learn from businesses using it well
what you can expect to get out of social media
where social media fits in with your overall marketing
which social media platforms to use
2. Key aspects of developing the major platforms
Facebook
how to use Facebook for marketing your business
tips for maximising the effectiveness of Facebook
what to post on Facebook / what works best
examples of best practice (small business and large)
an intro to Facebook advertising
Facebook learning resources
Instagram
how to use Instagram for marketing your business
tips for maximising the effectiveness of Instagram
what to post on Instagram / what works best
examples of best practice (small business and large)
Instagram learning resources
Twitter
how to use Twitter for marketing your business
tips for maximising the effectiveness of Twitter
what to tweet about / what works best
an explanation of the key Twitter tools
examples of best practice (small business and large)
Twitter learning resources
Linkedin
how to use Linkedin for networking, branding and B2B
tips for maximising the effectiveness of Linkedin
examples of business people using Linkedin well
Linkedin learning resources
YouTube
how to use YouTube & videos for marketing your business
tips for maximising the effectiveness of YouTube
types of videos you can put on YouTube / what works best
examples of best practice (small business and large)
YouTube learning resources
Blogging
how to use blogging for marketing your business
tips for maximising the effectiveness of your blog
what to blog about / genres of blog posts
examples of best practice (small business and large)
blogging learning resources
3. Social media planning
the key elements of a social media plan
prac session where we brainstorm content ideas
the steps to take you from ideas to plan to implementation
how to schedule content to platforms ahead of time
4. Key issues
how to build and then interact with your community
what to do about negative comments
how to measure ROI (return on investment)
5. Starting and managing your time
intro to social media sharing platforms
how to schedule platforms ahead of time
how to feed and interlink your social media and website
