If you’re just getting started with SEO you might have heard the term “sitemap” and be wondering what a sitemap or an xml.sitemap is and why they are important for… READ MORE
Marketing Events – January 2026
Ready to level up your marketing skills and expand your network? This month’s round-up brings together the most relevant marketing, advertising, and business events. It’s designed to help you sharpen… READ MORE
Marketing.com.au’s Top 10 Articles in 2025
Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to… READ MORE
Why Competitor Analysis Is Critical For E-Commerce Success
Australia’s e-commerce sector has been growing at double-digit rates over the past few years, with consumers spending billions online annually. While this growth presents enormous opportunities, it also means intense… READ MORE
A Guide To Hospitality And Restaurant PR In 2026
Since founding Agent99 PR in 2007, the food, beverage, and restaurant sector has been a specialty area of the agency. Over nearly two decades, I’ve watched restaurant PR evolve from… READ MORE
How to Maximise Your Social Media Ads Budget
Ad spending on social media worldwide was projected to reach US$226.00 billion in 2022 (Source: Statisa). However, as businesses increase their ad budgets, so does the ad spend wastage. According… READ MORE
Most Asked Questions About Lead Generation
Lead generation can be vital for any business sales and marketing strategy. It serves as a backbone to help you gain and maintain high-quality leads hence keeping your sales pipeline… READ MORE
Marketing Events – December 2025
Make sure you set aside time to network and build your marketing community! Have you set your 2025 professional development goals? This month’s marketing and advertising events, conferences and networking… READ MORE
Why Top Brands Are Ditching Live Action for Animated Ads and Getting Better Results
One of the most successful public awareness campaigns of all time was Dumb Ways to Die, promoting public transport safety in Melbourne. You’ve likely seen the videos, even if you’ve… READ MORE
How To Build An SEO Strategy That Actually Works In 2025
Building an SEO strategy in 2025 doesn’t need to be complicated. In fact, by focusing on the fundamentals like keyword research, competitor analysis, content creation, and link building, businesses can… READ MORE