The December Google update was not a simple reshuffle. It acted more like a filter, tightening which businesses are trusted enough to appear prominently in search results, summaries and recommendation… READ MORE
Marketing Events – February 2026
Ready to level up your marketing skills and expand your network? This month’s round-up brings together the most relevant marketing, advertising, and business events. It’s designed to help you sharpen… READ MORE
How To Integrate AI Into Your Content Marketing Strategy For Better Results
If you have a content agency, you’re well aware of how artificial intelligence and marketing automation can change the outlook of any business. Using advanced platforms can not only help… READ MORE
What Is A Sitemap & How To Submit It To Search Engines
If you’re just getting started with SEO you might have heard the term “sitemap” and be wondering what a sitemap or an xml.sitemap is and why they are important for… READ MORE
Marketing Events – January 2026
Ready to level up your marketing skills and expand your network? This month’s round-up brings together the most relevant marketing, advertising, and business events. It’s designed to help you sharpen… READ MORE
Marketing.com.au’s Top 10 Articles in 2025
Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to… READ MORE
Why Competitor Analysis Is Critical For E-Commerce Success
Australia’s e-commerce sector has been growing at double-digit rates over the past few years, with consumers spending billions online annually. While this growth presents enormous opportunities, it also means intense… READ MORE
A Guide To Hospitality And Restaurant PR In 2026
Since founding Agent99 PR in 2007, the food, beverage, and restaurant sector has been a specialty area of the agency. Over nearly two decades, I’ve watched restaurant PR evolve from… READ MORE
How to Maximise Your Social Media Ads Budget
Ad spending on social media worldwide was projected to reach US$226.00 billion in 2022 (Source: Statisa). However, as businesses increase their ad budgets, so does the ad spend wastage. According… READ MORE
Most Asked Questions About Lead Generation
Lead generation can be vital for any business sales and marketing strategy. It serves as a backbone to help you gain and maintain high-quality leads hence keeping your sales pipeline… READ MORE