Marketing news, events and resources
Join The Digital Picnic’s first live session of 2026 — a high-value, one-hour webinar designed to help you reconnect with your strategy, confidence, and community. In Your 2026 Instagram Strategy, TDP’s Founder and CEO, Cherie Clonan, breaks down everything that changed on Instagram in 2025 and what you need to focus on now to grow in... READ MORE
Here’s been some big updates, announcements and changes in the world of AI and these impact the way consumers are shopping, browsing and connecting with businesses. So, we’re running this workshop again by popular demand, so that business owners and leaders can get informed. SEO, ecommerce, advertising, customer experience and sales – we’ll share the... READ MORE
AI is rewriting Google’s rules, and many sites are already losing up to 40% of their traffic. Is your website ready to adapt to the New Google and AI Search? This workshop is looking at three aspects of the new search environment: 1. Google has changed. Are you using all Google options? Google has changed... READ MORE
Start 2026 with a plan that makes sense for your business, and goals you’ll actually stick to. If you’ve ever set business goals in January only to abandon them by March, you’re certainly not alone! Most small business owners write down ideas like “get more clients” or “post more on socials,” but never create the... READ MORE
If Google notices an issue with your website, the only way it will communicate with you is through Google Search Console. Google Analytics will only track when a visitor, visits your website. Beyond what visitors do on your website, it is important to know for what searches your website appeared on Google, how many of... READ MORE
Unlock the full potential of Facebook and Instagram marketing to reach a broader audience and grow your online presence. In this workshop, you will gain practical skills and insights to help you enhance your brand visibility and recognition and drive business growth. This topic covers: Understanding the Facebook and Instagram algorithm to determine what content... READ MORE
Feeling overwhelmed by all the marketing advice out there? This practical, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts. We’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from.... READ MORE
Video is one of the most effective ways to engage your target audience and create brand awareness. In this workshop, you will learn the fundamentals of creating engaging video content from techniques to enhance your storytelling through visuals to user friendly video editing tools. This workshop is specifically tailored to beginners, providing a step by... READ MORE
Creating consistent, engaging content for your business can feel like a full-time job—but it doesn’t have to be. This webinar is designed to help small business owners plan and produce a full week’s worth of social media or marketing content in just one hour. You’ll learn practical strategies, time-saving tools, and a repeatable system that... READ MORE
Learn how to utilise infographics and data visualisation as part of your content and communications strategy. This introductory workshop has been designed for communications and engagement professionals who want to harness data to create engaging content, but do not have a background in statistics. Participants will learn how to effectively pair the right storyline, with... READ MORE