Commercial Acumen for Digital Sales – IAB Workshop
PwC Sydney Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, AustraliaThe IAB is running a commercial acumen workshop for sales people within publisher and ad tech organisations. The basics of business seem simple: sales minus costs equals profit. However, in the 21st Century businesses are constantly creating innovative, fascinating ways of making money. In this IAB session, we will investigate the fascinating business strategies of... READ MORE