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AI and Adland – what are the implications and Impacts?
AI and Adland – what are the implications and Impacts?
The intersection of Generative AI and human creativity represents a crucial turning point for advertising agencies, highlighted by recent developments in academic research and practitioner application. This research, completed by Swinburne University of Technology in collaboration with The General Store, explores the synergy between AI and human creativity through interviews with senior advertising executives. This... READ MORE