Marketing news, events and resources
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There has been a shift in the retail marketing industry where consumers want to spend more time with the retailers so that they can have delivered to them what they want and when they want it. A reward for loyalty may be different for many customers and the key rule is they want it their... READ MORE
$680.24
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Digital marketing is one of the most important elements in business today.This session is all about helping you develop your own digital marketing strategy for your company which you can use moving forward. Customer engagement is also very important in company growth, this event well help you work on acquisition by analysing tactical implementation and... READ MORE
$795
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A dynamic marketing strategy is the key to achieving business growth objectives. With the latest information and insights from a small business marketing expert and a suite of best-practice templates and resources, this workshop is designed to suit businesses at all stages. You will learn how to refine your existing marketing strategy to expand your... READ MORE
$30
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Growth marketing is a great avenue for anyone who is looking to transition into the digital field but do not have technical skills or prefer non-technical fields. This course is also suitable for anyone looking to grow products or services rapidly. Growth marketing creates a platform for companies to accelerate forward. Master the techniques to... READ MORE |
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Melbourne Business School’s Centre for Business Analytics presents the Melbourne Business Analytics Conference on Thursday 13th July 2017, showcasing the leading Analytics and Data-Driven practitioners in Australia and New Zealand. Providing a forum for 350+ senior executives, industry professionals and researchers, to discuss the transformation of decision making through advanced analytics, Data Science, Big Data,... READ MORE
$500
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Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They are the combined wit of hackers and hustlers. They use data-driven, unconventional and experimental marketing approaches to fuel the growth and scalability of startups from the ground up. Growth marketing creates a platform for companies to accelerate... READ MORE
$100
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Netflix is famous for being a data-driven organisation and as such their approach to marketing is heavily reliant on innovative data strategies. In this keynote presentation, you will gain insights into how data engineering supports marketing outcomes at Netflix, allowing them to be more effective and efficient and have a greater understanding of their customers.... READ MORE
$65 – $75
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1 event,
You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles.
$575
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2 events,
This event is a hand on event where you will learn the art of writing, from structuring a web page, crafting messages to different audiences using keywords, headings lists and links, formatting written content plus much more! You will be undertaking planning and writing tasks designed to help you in your current role. During this... READ MORE
$575
This one day event has been put together for those in the marketing industry who want to get to the next level of their career. You will spend the day keeping all of your skills and knowledge at the front, whilst you hear from other experts in the industry of their insights and learnings as... READ MORE
$495
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Learn User Experience Design - this intensive 1-day training fundamental’s program equips you with a high level understanding of User Experience and how to apply the UXD process in your day to day work. As with all of our programs, our approach is a mix of theory and hands on practice. Kicking off with problem... READ MORE
$100
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1 event,
You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles. Participants get a comprehensive set of notes on... READ MORE
$575
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This event is an informal gathering to hear from Fiona Krawczyk who is the Marketing Manager from Haigh's Chocolates. Fiona has over 15 years experience in the tourism and hospitality sector with a focus on strategy, communications and digital.
$27.50
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Facebook is always changing and it can be hard to keep up! Before you can truly succeed at digital marketing you need to ensure you have laid the correct foundations. We will go through the important technical aspects of the platform and ensure understanding of the various insights. About the Presenter Social media strategist, brand... READ MORE
$164.58 – $187.13
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The art of storytelling is an essential part of your brand and marketing strategy due to the changing online environment in which we engage our customers. Great content that tells your brand’s ‘story’ in a genuine and authentic way will resonate with your customer, and as a result word of mouth endorsements in the form... READ MORE
$75 – $95
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With the marketing space changing so much over time, there is a number of different channels for brands to follow. Even with these changes, marketers need to make the decision on what to prioritise with their marketing budget based on their industry. With budgets quite often being tight it is up to the marketing manager... READ MORE |
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