Marketing news, events and resources
Mobile first and mobile only customers are becoming the norm for many businesses around the world. Resulting in digital and mobile teams having to use a range of strategies and tactics to effectively acquire, analyse and engage mobile users. This session is designed to provide you with the individual elements of app engagement to build... READ MORE
Mobile first and mobile only customers are becoming normal for most businesses around the world, this results in digital and mobile teams having to use a range of strategies and tactics to effectively acquire, analyse and engage mobile users. This session you will learn how to provide individual elements of app engagement to build an... READ MORE
Do you want to take your career to the next level? Attend this 1 day workshop and develop skills and knowledge in developing a digital marketing workshop. This workshop will include case studies, research, templates and practical hands-on tips for you to take away with.
Want to learn about social media? This workshop will introduce you to the context of social media use for business, business strategies for social media application, and an introduction to the most common and useful social media tools for an organisation.
This event will inspire the way that you think about marketing in the future and it will challenge the way that you think. The conversations will be lead by international speakers who will confront your everyday challenges.
Learn about the elements of digital marketing in this one-day only workshop. It will include understanding consumer behaviour online, introduce digital marketing strategy models, introduction to search engine optimisation and advertising, plus more. This will be done through looking at case studies, research and with hands-on tips.
Learn the latest in digital advertising, digital analytics and optimisation directly from expert speakers from Google, Uber, LinkedIn, Loves Data, Krux, Web Analytics Demystified, and more!
With the marketing industry shifting and evolving so much it can be hard to keep up. This course has been designed to give marketing managers the practical tools and building blocks to develop and launch a successful content marketing plan. This workshop will teach you how to understand your target audience; learn the methodology to... READ MORE
A one day connected forum with two post-forum workshops. Hear from the world’s hottest youth brands, how to please parents and appeal to youth and the delicate balancing act, a new model for youth engagement, taking responsibility for ethics and better understanding your customer. Hear from: Australian National Maritime Museum Coca-Cola Australia The Wiggles Australian... READ MORE
Dennis Graham, a digital marketing expert for one of Australia’s fastest growing Fintech companies; will demonstrate a simple and powerful methodology for identifying what’s holding back your landing pages. You will see a live demonstration of how you can audit and start optimizing your landing page in just minutes. With a focus on B2B lead... READ MORE