Marketing news, events and resources
The 2021 Global Digital PR Awards, organized by Don’t Panic Events, will be a virtual awards show with a presentation on December 2 – broadcast globally. The Global Digital PR Awards celebrate digital PR that drives search visibility, traffic to websites, raises brand awareness, and delivers exceptional ROI. Digital PR as a strategy to increase... READ MORE
Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. If... READ MORE
2 DAYS, 15 SESSIONS, A FRESH PERSPECTIVE ON SOCIAL MEDIA — A CAN’T-MISS VIRTUAL CONFERENCE We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s... READ MORE
This year World Marketing Innovation Summit 2021 will also be hosted as Virtual live conference Streamed in India. As 2021 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, AdTech, MarTech, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There are many new digital marketing... READ MORE
Applying scripting and other computing-enable tactics increases search marketing performance and reduces time spent on tedious and repetitive tasks. With search engines continuously setting the bar for digital experiences higher and higher, and elements like page speed and site architecture having a greater impact on results, the implementation of code-based techniques can’t be reserved for... READ MORE
IF YOU WANT TO RANK, YOU NEED TO INNOVATE. Search expert, Wil Reynolds, has a belief about winning in search: If everyone has the same off-the-shelf tools, then everyone is looking at the same information to win. But if you want to find the big blue ocean opportunity, you need to break free of the... READ MORE
Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement. Discussion Topics:... READ MORE
The world remains torn between a desire for a prior sense of normalcy and a recognition that many of the changes we’ve experienced are permanent. A new equilibrium for marketing remains elusive. Economic and social upheaval continue to reshape the lives of customers and employees, disrupt supply chains and put new demands on businesses and... READ MORE
Will 2022 be a year of recovery or discovery? Or perhaps a bit of both? The start of a new year is the perfect time for small business owners and startups to learn the newest business trends and startup ideas. And while we’re still facing a lot of unknowns in 2022, there are some things... READ MORE
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively. Marketing has evolved significantly in recent years which has changed the... READ MORE