Marketing news, events and resources
Do you want to learn about search engine listings, web analytics or Google Keyword Planner? Then attending this event you will learn that. As you know, just having a website doesn't mean that you business is going to show in Google search straight away. As well as this, you will also learn how to structure... READ MORE
There has been a shift in the retail marketing industry where consumers want to spend more time with the retailers so that they can have delivered to them what they want and when they want it. A reward for loyalty may be different for many customers and the key rule is they want it their... READ MORE
Digital marketing is one of the most important elements in business today.This session is all about helping you develop your own digital marketing strategy for your company which you can use moving forward. Customer engagement is also very important in company growth, this event well help you work on acquisition by analysing tactical implementation and... READ MORE
A dynamic marketing strategy is the key to achieving business growth objectives. With the latest information and insights from a small business marketing expert and a suite of best-practice templates and resources, this workshop is designed to suit businesses at all stages. You will learn how to refine your existing marketing strategy to expand your... READ MORE
Growth marketing is a great avenue for anyone who is looking to transition into the digital field but do not have technical skills or prefer non-technical fields. This course is also suitable for anyone looking to grow products or services rapidly. Growth marketing creates a platform for companies to accelerate forward. Master the techniques to... READ MORE
Melbourne Business School’s Centre for Business Analytics presents the Melbourne Business Analytics Conference on Thursday 13th July 2017, showcasing the leading Analytics and Data-Driven practitioners in Australia and New Zealand. Providing a forum for 350+ senior executives, industry professionals and researchers, to discuss the transformation of decision making through advanced analytics, Data Science, Big Data,... READ MORE
Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They are the combined wit of hackers and hustlers. They use data-driven, unconventional and experimental marketing approaches to fuel the growth and scalability of startups from the ground up. Growth marketing creates a platform for companies to accelerate... READ MORE
Netflix is famous for being a data-driven organisation and as such their approach to marketing is heavily reliant on innovative data strategies. In this keynote presentation, you will gain insights into how data engineering supports marketing outcomes at Netflix, allowing them to be more effective and efficient and have a greater understanding of their customers.... READ MORE
You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles.
This event is a hand on event where you will learn the art of writing, from structuring a web page, crafting messages to different audiences using keywords, headings lists and links, formatting written content plus much more! You will be undertaking planning and writing tasks designed to help you in your current role. During this... READ MORE