Marketing news, events and resources
Social media has as a very large impact on ensuring that you have sustained customer connections, in the Retail Industry, it is no exception. This workshop has been designed to marketers who need some guidance on how to use the social media drivers. You will be given an update on the essentials in social media... READ MORE
Personalisation is more important than ever as consumers are changing how they engage with brands. Personalised content manages to consistently capture consumers’ interest, even among the overload of information across social media and digital touchpoints. While all other information hits them in the face and still gets ignored, personalised content talks directly to them. At... READ MORE
This is the sixth two-day digital summit designed for marketers to allow you to keep your skills fresh. It will showcase the latest digital marketing techniques and you will learn from the best in the industry. There will be two international keynote speaks, one from eBay and the other from Mattel, plus over 14 local... READ MORE
Facebook advertising is an extremely powerful medium when used correctly. This event will show you some of the different possibilities that these platforms have and also show you what targeting that is available. Once you have a basic understanding on these platforms, you will be able to achieve your goals and also gain an incredible... READ MORE
The 5th annual CXO Leaders Summit Australia is an invitation only event and intended for Australia's most senior marketing, customer experience and digital leaders to gather for a strategic two day event in order to exchange knowledge and interact as one over a range of important issues facing the industry. The one-to-one meetings with leading... READ MORE
With so many people on LinkedIn, it is important to be able to use it properly and to its full potential. There are 2 ways that LinkedIn can be used, for marketing or for your career. This 1 day workshop will teach you about the main features: Profile – what to write and how to... READ MORE
This 1 day workshop has been designed to give you an understanding of how to use social media for your marketing. It will give you the direction and tools to help you become more focused and effective. It will help you think strategically about your social media so you can be successful in the long... READ MORE
Customers always want amazing experiences, either shopping online for a product or a service. As the Marketing guru for your company, you’re the one who will make them as you are the one who knows the power of the experience economy. If you want to engage with your customers at a deeper level and create... READ MORE
Digital content for business is extremely vital for your organisation, however with change continually occurring within audiences, content consumption and platforms used. It’s vital that the way content is created, distributed, measured and reuses is reviewed regularly to ensure it leverages the current opportunities available. This event will explore the latest digital content methods and... READ MORE
The marketing industry is coming into an exciting and challenging time. There will be more and more competition and evolving minds of consumers, marketers must strategically craft a marketing strategy that talks to their audience and strengthens brand presence. Thinking like a customer as the heart of the business will help scale the heights and... READ MORE