Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
The art of storytelling is an essential part of your brand and marketing strategy due to the changing online environment in which we engage our customers. Great content that tells your brand’s ‘story’ in a genuine and authentic way will resonate with your customer, and as a result word of mouth endorsements in the form... READ MORE
With the marketing space changing so much over time, there is a number of different channels for brands to follow. Even with these changes, marketers need to make the decision on what to prioritise with their marketing budget based on their industry. With budgets quite often being tight it is up to the marketing manager... READ MORE
Do you want to learn how to write more engaging copy for your clients or potential clients? At this event you will learn how you can engage your target audience. You will learn with various writing and planning tasks that will be specifically related to your current role. You will also learn about different public... READ MORE
Join Data Scouts for complimentary drinks and nibbles and network with your automation and CRM peers and Data Scouts alumni network. This networking event will also have a quick talk from the Data Scouts team who will share with you latest industry insights and discuss the latest buzz around AI and Machine Learning.
At this event you will be learning about the world of Artificial Intelligence (AI), what the future holds for AI, learn about all the bots, including how and why you should be using them and also how it will effect the marketing industry, including how to provide better insights on your current customers, detailed analysis... READ MORE
With there being millions of Facebook accounts all over the world, Facebook is a great way to advertise your business. It is a very powerful medium, if you know how to use it. This event has been created to show marketers how to use it, from Facebook Local, Running a campaign in Ads Manager to... READ MORE
The ADMA Global Forum is not just another marketing event, it is the only conference that brings together some of the global experts in marketing, media, advertising and many more. This conference is all opening your mind to what's possible today, with best-in-class practices designed to change your perspective and to help move the industry... READ MORE
Your biggest brand advocates are right under your nose The Global Chief Marketing Officer, Jeanniey Mullen, from Mercer is coming to Melbourne! At this event she is going to be teaching the way Mercer do marketing and the advantages of having it all start from the staff down and having the staff as your biggest... READ MORE
Every business needs customers; customers are who make a business. With the everything moving so quickly in the world it is important for marketers to give the customer the knowledge and information that they need fast and efficiently. There are many different areas of digital marketing including website design, search engine optimisation, mobile and more.... READ MORE
LinkedIn is the fastest growing social media platform at this moment, 3 out of 4 users are key decision makers - A perfect marketing channel for building brand awareness and creating business opportunities. This interactive workshop will give you the tools to build both your personal professional brand and your company’s brand on LinkedIn.