Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
With it costing five times as much to attract a new customer than to keep an existing one, the importance of Customer Relationship Marketing (CRM) can no longer be ignored. At this event, the speakers will unpack the importance of relationship marketing and explore the technologies used to manage customer interactions and data throughout the... READ MORE
This event is all about helping you become successful as a digital marketer & how you can take steps to stand from your colleagues; you will learn how to perform better in your role and also position yourself for more opportunities in your career! The speakers will be exploring what makes a successful digital marketer,... READ MORE
Mums & buds are a huge demographic in Australia and if you want to hear from some of the biggest brands like BuzzFeed, Yahoo7, Nickelodeon plus many more who will be discussing the latest research and trends to teach you different insights that they have developed for effectively marketing to this demographic, then this event... READ MORE
This one day course has been created to give you tools, direction and confidence to get focused and effective with your social media marketing. You will be taught how to think strategically about your social media so you can be more successful in the long run. You will be introduced to different aspects of social... READ MORE
This gentle-introduction boot camp is all about learning what analytics and data science is, basic terminologies, how organisations are approaching the problem of big data analytics plus much more. It is believed that most of the data around the world as of today has been created in only the past couple of years, with so... READ MORE
This full day hands-on workshop has been designed to explain the concepts of effectively using digital to promote your business, it will help you become more familiar with the benefits of using digital in today's changing marketing processes. You will learn about how marketing is a crucial part of your marketing plan & understand the... READ MORE
With all of the changes that are going on for the corporate communications leader & with the responsibilities getting broader and deeper. Corporate affairs officers are now acting as high-level strategic advisors to CEO and are also serving as members on senior leadership teams. With these changes that are occurring it is critical that the... READ MORE
Want to hear what C-Suite have to say? The Grill the Honcho event includes 6 tables, 6 honchos & 10 minutes to grill them. The C-Suite include: Jodie Sangster, CEO, ADMA Andrea Pearman, GM, Marketing and Community, Australia Post Adam Ferrier, Founder, Thinkerbell Andrew Baxter, Chairman of Publicis Communications/CEO, Publicis Australia Jo Whyte, Strategic Marketing... READ MORE
Do you want to take your Facebook advertising to the next level and really understand how to use it? At this event you will learn about the different possibilities that are within the platform and about the targeting that is available to you. After you attend this event and start to understand how it works,... READ MORE
In the world that we are in and with all of the social media that is around, everyone is connected with everyone and everything & the marketer-consumer relationship is becoming more evolving. At this event you will learn how brands can adapt to meet the increasing needs.