Marketing news, events and resources
The marketing industry is coming into an exciting and challenging time. There will be more and more competition and evolving minds of consumers, marketers must strategically craft a marketing strategy that talks to their audience and strengthens brand presence. Thinking like a customer as the heart of the business will help scale the heights and... READ MORE
With change happening all the time with audiences and their content consumption it can be hard to keep on top of, however, the value of digital content for businesses is extremely important. It is important that the way content that is created, distributed, measured and reused is reviewed regularly. Whether your content is copy, video... READ MORE
DigiMarCon Australia 2018 will bring together speakers in the digital marketing industry, you will learn upcoming strategies, innovative technologies, best practices and insights from digital marketing campaigns that have been successful. You will learn about different topics such as Web Experience Management, Content Strategy, Mobile Marketing plus much more.
At this event you will explore the latest in digital content methods and tactics working for marketers both internationally and locally. The speakers at this event will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose... READ MORE
With the growth of LinkedIn as a social platform, it is an ideal tool for key decision makers. This is a perfect marketing channel for building brand awareness and creating business opportunities. This interactive workshop will give you the tools to build both your personal brand and also your company's brand. Attendance at this event... READ MORE
This conference that goes over two action-packed days, you will discover new inspirational perspectives and the latest practical applications from brands delivering an exceptional customer experience on a global scale. This Forum has been designed specifically to ensure you and your team walk away with actionable strategies to help drive customer experience excellence within your... READ MORE
Do you have an understanding on how social media works? At this half-day event you will take a look at the in-depth reasons why things happen the way they do with social media and how to to maximise your resource strapped environment. You will learn from Meg Coffey the nuts and bolts of Facebook, Twitter... READ MORE
This workshop has been designed to show senior management from B2C brands how they can use the latest digital marketing tools and techniques to generate new business and retain loyal customers. Some areas that will be discussed are data management, content marketing, mobile marketing and programmatic advertising. You will hear from digital experts during a... READ MORE
This one-day course has been designed to give you a clearer understanding of using social media for marketing. It will help give you direction, tools and the confidence so you can be more focused and effective. The focus at the course is Facebook and Instagram, as these are 2 of the most popular social media... READ MORE
Whether you’re a marketer, data analytics professional or full-fledged data scientist, this course offers a business solution for your organisation. Over this two day event you will unpack the fundamentals of marketing data science and strategies for successful implementation of a marketing analytics program of work. You will look at everything from predictive analytics and... READ MORE