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December 2019

Content Marketing For Beginners | December 18

December 18, 2019 @ 8:00 am - 5:00 pm
General Assembly Sydney, Level 2, 1 Market Street
Sydney, NSW 2000 Australia

About This Class Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way. In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar, to measuring performance. The goal: you walk away with a clear picture of what content can do for your brand, and…

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Google Analytics Bootcamp | December 19

December 19, 2019
General Assembly Sydney, Level 2, 1 Market Street
Sydney, NSW 2000 Australia

About This Workshop Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent. Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns. In this 6-hour bootcamp, you’ll learn how to take full advantage of the Google Analytics platform.…

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January 2020

Digital Marketing Social Networking Meetup

January 5 @ 2:00 pm - 3:30 pm
Transit Rooftop Bar Victoria Australia

his will be a relaxed and friendly meetup for people interested in digital marketing. This is the perfect opportunity to: ✔Meet people and expand your network ✔Learn about digital marketing ✔Grow your business ✔Earn backlinks, reviews and testimonials ✔Collaborate on projects ✔Overcome sticking points Please note that this event will recur on a weekly basis - so it's a perfect opportunity to build relationships and skills.

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Customer Journey Mapping

January 9 @ 6:30 pm - 8:30 pm
General Assembly Sydney, Level 2, 1 Market Street
Sydney, NSW 2000 Australia

About This Class Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalysing behaviours. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey. This workshop with introduce you to the…

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Internet Marketing Fundamentals 1 Day Training in Sydney

January 10
Regus – Sydney, Level 34 AMP Tower, 50 Bridge Street
Sydney, NSW 2000 Australia

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to…

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Blast Off Workshop (Sydney)

January 13 @ 8:00 am - 5:00 pm
Basic Bananas Headquarters, Northen Beaches
Sydney, Australia

Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available, it can be overwhelming to try and stay up to date with what’s working right now. The Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity, focus and direction. The job of your marketing is not…

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Digital Marketing Workshop

January 15 @ 9:00 am - 12:30 pm
Willow Vale Queensland Australia

Are you sick of digital marketing overwhelming you? You are not alone! Most business owners admit they know they need digital marketing but have no idea where to start or what to do. What they produce never seems quite right and it is incredibly time-consuming. Its time to change that! 2020 is a brand new decade and its time to take your business to the heights you know you can take it to! Come along to a small mastermind group…

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Digital Marketing Training – One Day Master Class

January 18

LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS. Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar. Suitable for business owners or employees looking to accelerate their digital marketing knowledge. Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global websites e.g Dell.com North America. Small workshop environment to ensure high tutor attention, and tailor the day to your needs.…

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Create a Content Marketing Strategy in One Day

January 18 @ 8:00 am - 5:00 pm
General Assembly Sydney, Level 2, 1 Market Street
Sydney, NSW 2000 Australia

Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018). So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end…

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Instagram, Influencers & Content

January 19 @ 9:30 am - 4:30 pm
WeWork – Melbourne, 120 Spencer Street
Melbourne, VIC 3000 Australia

There’s a breakfast blog in Sydney with more Instagram followers than Kia, Ford and Telstra... combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies... combined. How is this possible? Show, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders, commercial and not-for-profit organisations. The brands who are winning new customers and social interactions are creating content to delight their audience and…

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