We understand that the circumstances surrounding COVID-19 are having a huge and resounding impact on the entire Australian community.
One of these impacts is the cancellation of physical events, conferences and meetups.
During this time, we will be sharing digital events locally and internationally that you can attend online from the comfort of your home. This will help you to keep learning, improving your skills and networking.
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Not Your Typical Marketing Conference. MozCon 2020 is going virtual. It wrings our hearts that we won't be able to welcome you to sunny Seattle this summer, but the well-being and good health of the community is our number-one concern. And while the world changes around us, SEO doesn't stop — searchers keep on searching, and marketers need to stay sharp to meet their needs. With a tentative event date of July 7 & 8, we're still bringing you all…Find out more »
Creating and managing a successful YouTube channel does not happen by accident! This presentation will show you how to successfully launch and run a global YouTube channel, including how to develop the content strategy and optimise videos for increased discoverability and audience growth. Takeaways How to get your YouTube channel started using the 3 channel foundations Learn how to optimise your YouTube videos for increased engagement. You will look at the video conversion funnel to understand how best to create…Find out more »
How to navigate and understand trust, brand and reputation as we emerge from the global pandemic Mark Forbes, Director of Icon Reputation and Walkley-award winning journalist, and Nina Christian, Founder of Braveda and AMI’s State Chair for Victoria, discuss the shifting and emerging priorities marketing teams should focus on around brand and reputation in a post-coronavirus world. After a 30-40 minute conversation, there will be a 10-20 minute Q&A for webinar guests to seek Mark and Nina’s expert insight. Key learnings…Find out more »
Storytelling is an art that has been around as long as humans. The words, the cadence, the visuals. Stories engage our minds and our hearts and many areas of our brains as we listen. Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts. The art of data visualisation and storytelling is not new, for example, it was used by Florence Nightingale to demonstrate the impact of poor sanitary conditions impacting…Find out more »
This event will live stream a series of presentations, panel discussions and virtual interviews with industry leaders with the overall theme of Path to Recovery. Topics We will cover the following topics during the 2-day event: The Post-Pandemic Consumer New Normal in Retail & Ecommerce Brand Purpose: Lessons from Those that Rose to the Occasion Marketing to Cash-Strapped Consumers Reimagining Retail: Store Experience Post-COVID Is Advertising Diversification Still Needed? Balancing Brand and Performance Marketing on Half the Budget The New…Find out more »
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips – improving email newsletters/EDMs – writing for social media – usability and accessibility tips. Only 6 places are available to ensure every participant receives personalised…Find out more »
Are you stuck at a crossroads? Join Sonya Keenan, Molly Pittman, Russ Henneberry & 20+ other experts for 2 days packed with the newest strategies in paid advertising & digital marketing, all from the comfort of your home. Road Map to Recovery DMDU is a community that began to help Australian business owners to grow their business through the best practice in modern marketing and business strategy. We believe that no Australian business owner should have to travel O/S to…Find out more »
Google Tag Manager is a free tool allowing you to quickly add 'tags' (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags easy, and allows marketers to do so rather than being the sole domain of web developers / IT. This 3-hour class on Google Tag Manager…Find out more »
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop, you’ll get an in-depth look at the roles and responsibilities of a manager. We’ll look at goal…Find out more »
For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You'll learn the importance of well-planned launch, as well as the keys to recording a professional sounding episode. Additionally, we'll dig into the best places to market your episodes…Find out more »