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August 2019

Intrigue – The world’s most intimate digital marketing summit

August 1 @ 8:00 am - 5:00 pm
Sydney Cricket Ground NSW

For over 4 years, Intrigue is Intriguing marketers all across the globe. Marketers attend this unique event to learn as well as inspire. The audience members get involved not just in asking questions, but also give their perspective on a point discussed by the speakers. Marketers also attend this event to network and find solutions to their marketing problems. It is a themed as the digital marketing buyers and suppliers rendezvous for a reason. The event is designed to bring…

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Chief Marketing Officer Summit

August 5 @ 8:00 am - August 7 @ 5:00 pm
RACV Royal Pines Resort, Benowa
Gold Coast, QLD 4217 Australia

The CMO Summit allows you to meet and do business with Australia and New Zealand's leading Chief Marketing Officers from the largest corporations in the most cost-effective way. We partner only with a limited number of solution provider companies offering valuable services and expertise. Approved solution providers get the opportunity to conduct mutually selected and pre-scheduled one-on-one meetings with interested buyers of their products and services. Prior to the event, they receive exclusive access to the profiles of all delegates, allowing…

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GROW with Hubspot

August 6 @ 8:00 am - 5:00 pm

GROW is the industry event for company builders, marketers and sales leaders who want to scale and grow their business, better. In 2019, HubSpot will bring together some of the brightest minds in marketing, sales, customer experience, and business growth to deliver keynotes and masterclasses to over 1,000 attendees throughout one day of learning. Business growth leaders from HubSpot, CEBIT, SalesTribe and many more will show you the ins and outs of the inbound methodology, to help you attract, convert,…

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What is Intent Marketing & What Does It Matter

August 8 @ 8:00 am - 9:00 am

Keep to enrich your marketing with intend data? Want to find out which companies in the market are looking for what you offer? What we’ll cover in this event... What is "intent data?" What are the different kinds of intent data? Why all intent data is not created equal How can intent data be used to enhance marketing and sales strategies?

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The State of Data: Opportunities & Responsibilities in 2019

August 14
PwC Sydney, Darling Park Tower 2, 201 Sussex Street
Sydney, NSW 2000 Australia

Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia. How can you effectively, creatively and responsibly utilise data for marketing? What is the industry and the IAB doing to enable increased trust and transparency in data marketing practices? What are the current best practices and considerations with regards to consumer privacy? What do industry experts see happening in…

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The Challenges and Future of Marketing

August 15 @ 6:00 pm - 8:00 pm
Macquarie Room, MGSM Executive Hotel, 99 Talavera Rd
Macquarie Park, NSW 2113 Australia

The Department of Marketing, Macquarie Business School invites you to their upcoming showcase where you'll deep-dive into the future of marketing and discuss whether traditional marketing is being consigned to the strategy bin, and question what value marketing has in contributing to the contemporary organisation and customer in an increasingly challenging business environment. Meet some of the most successful marketers in town and hear from them about how they help local and global organisations in developing and improving their way…

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Future Social Media Strategy 2019 Forum

August 19 - August 20
Bayview Eden, 6 Queens Road
Melbourne, VIC 3000 Australia

While we often get caught up in the ‘now’ of social marketing, it’s critical to also consider the future, and where you should be paying attention to in the months to come. And while virtual reality, augmented reality, hyper local social platforms are some of the answers most would revert to when thinking about the future of social, what’s equally important is how we’ll get there – and what, practically, the evolution to these next stages of social communication will…

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Digital Nexts: AI, AR, Automation & IoT

August 21
General Assembly Sydney, Level 2, 1 Market Street
Sydney, NSW 2000 Australia

This August we’re exploring the world of nexts! What’s next for the world of the consumer undoubtedly means a shift for marketers and brands alike as they adjust and optimise their efforts towards the new channels and tech adorned by their customers. At this event, we’ll be exploring five up and coming tech-driven consumer shifts, and how you can prepare and indeed thrive with the rise of the machines. Here are just some of the topics our speakers will be…

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Mobile Council Event

August 21 @ 8:00 am - 5:00 pm
PwC Sydney, Darling Park Tower 2, 201 Sussex Street
Sydney, NSW 2000 Australia

Join IAB Australia and our Mobile Advertising Council on Wednesday, 21 August 2019 as we discuss key topics in the Australian mobile advertising landscape.

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Commercial Acumen for Digital Sales – IAB Workshop

August 21 @ 8:30 am - 10:30 am
PwC Sydney, Darling Park Tower 2, 201 Sussex Street
Sydney, NSW 2000 Australia

The IAB is running a commercial acumen workshop for sales people within publisher and ad tech organisations. The basics of business seem simple: sales minus costs equals profit. However, in the 21st Century businesses are constantly creating innovative, fascinating ways of making money. In this IAB session, we will investigate the fascinating business strategies of companies in advertising and beyond. Understanding these traditional and disruptive business models is a crucial skill for anyone who wants to be successful in the…

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