Marketing news, events and resources
This gentle-introduction boot camp is all about learning what analytics and data science is, basic terminologies, how organisations are approaching the problem of big data analytics plus much more. It is believed that most of the data around the world as of today has been created in only the past couple of years, with so... READ MORE
With all of the changes that are going on for the corporate communications leader & with the responsibilities getting broader and deeper. Corporate affairs officers are now acting as high-level strategic advisors to CEO and are also serving as members on senior leadership teams. With these changes that are occurring it is critical that the... READ MORE
This one-day interactive workshop will teach you how to create high quality content to achieve your business outcomes. It has been put together and designed for those in a high level including directors, managers, specialists and advisors and focuses on content creation, content marketing, strategy & marketing, digital marketing plus much more. In this workshop... READ MORE
With SEO changing it can be hard to keep up, this event has been designed to teach you how to learn how to conduct a technical SEO audit on your own website. Rankings are about on-page and off-page factors. At this event you will be taught how to: Crawl your own website like a search... READ MORE
Want to learn how to write compelling online copy? This workshop will be taught by a former Sydney Morning Herald editor and journalist. There will be writing exercises that are included throughout the class, so you can practice what you have learnt straightaway. There are only 9 places available so be sure to register.
For your business to survive you need the ability to get customers, grow and scale. The way that this is done is through Growth Marketers. Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They use data-driven, unconventional and experimental marketing approaches to fuel growth and scalability... READ MORE
At this workshop you will learn the basic terminologies of analytics and data science, there will be discussions around approaching the issue of big data and analytics, what tools are being used, plus many more topics. You will also work on a practical business example of how to solve a problem, using data and analytics.... READ MORE
There is so much information around the web that is can become overwhelming with what is right and wrong and best practice. The course will give you the essential tools, direction and confidence which will help you get focused and become more effective with your marketing plans. There will be a focus on the 6... READ MORE
LinkedIn is such a big platform, with 6 million Australians using it. This event will teach you how you can use this platform more effectively for marketing and also for you career. Some of the features that will be covered include: Profile – what to write and how to write it Connections – who to... READ MORE
With the competitive pressures that are amongst the marketing departments , CMOs are having to work harder with their brands in order to create meaning, guide strategy and boost prosperity. In order to create a unique advantage the marketing department is now having to design strong brand identities, engage across generations and also personalise brand... READ MORE