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The intersection of Generative AI and human creativity represents a crucial turning point for advertising agencies, highlighted by recent developments in academic research and practitioner application. This research, completed by Swinburne University of Technology in collaboration with The General Store, explores the synergy between AI and human creativity through interviews with senior advertising executives. This... READ MORE |
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Exploring the role of the company director and the board’s vital contribution towards organisational culture and sustainable governance, this course draws on theory, practice, and the collective knowledge of the participants to simulate the boardroom experience. This course is designed to consolidate your understanding of the role of the director and the board. The course... READ MORE |
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Despite multicultural consumers making up 40 percent of the U.S. population, only 5.2 percent of advertising spend target this segment. Today's business imperative requires a multicultural mindset across the organization starting with the office of the CEO to the frontline sales team. Marketers need to be inspired to be the quarterback of profitable growth by... READ MORE |
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Every revolution offers both risk and opportunity—and we are just at the beginning of an AI revolution that will affect every aspect of graphic design, writing, art, social media, publishing, and communication. As the saying goes: luck favors the prepared. AI is a tool you need to master, not a threat. AI won’t replace your... READ MORE |
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Two jam-packed days tailored to your role in public service. Don't miss this government social media conference! We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your... READ MORE Join us live on December 11 & 12, and revisit any sessions you missed for up to 6 months! Our program includes 30-minute sessions and panels and a live chat stream, followed by 15 minutes of live speaker Q&A with the audience. |
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