Marketing news, events and resources
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As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to... READ MORE |
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The webinar gathers a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry. We’ll explore the use of AI in your day-to-day marketing practices, the impact of AI on brand and customer experience, and the ethical considerations surrounding the use of AI... READ MORE |
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Turbulent economic times mean that budgets are tightening, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches, consumers are demanding better protection from our government. AI is changing everything, and fast. Navigating the ever-evolving MarTech landscape to identify new technologies and work with... READ MORE |
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Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our Power Hour: 1. Search engine optimization (SEO): By improving your website's ranking, you can attract more visitors, generate more leads, and increase sales. 2. Pay-per-click... READ MORE |
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