Marketing news, events and resources
At this workshop you will learn the basic terminologies of analytics and data science, there will be discussions around approaching the issue of big data and analytics, what tools are being used, plus many more topics. You will also work on a practical business example of how to solve a problem, using data and analytics.... READ MORE
This conference has been designed to be intriguing, educational and fun at the same time. Mix this with the fact that decision makers from the marketing departments of organisations attend our events. Some of the topics: How to create a powerful brand with a perfect blend of content, design and video Mobile Marketing: Your clients... READ MORE
LinkedIn is such a big platform, with 6 million Australians using it. This event will teach you how you can use this platform more effectively for marketing and also for you career. Some of the features that will be covered include: Profile – what to write and how to write it Connections – who to... READ MORE
With marketing ever changing, a new year brings even more challenges. This event has been designed to help explain what is going to change, how to be prepared, new technologies and opportunities that will impact productivity and efficiency. Some of the topics that the speakers will cover include How marketers are using artificial intelligence; How... READ MORE
With the competitive pressures that are amongst the marketing departments , CMOs are having to work harder with their brands in order to create meaning, guide strategy and boost prosperity. In order to create a unique advantage the marketing department is now having to design strong brand identities, engage across generations and also personalise brand... READ MORE
Do you want to uncover the models and strategies that are determining growth and resilience in 2018 and beyond? Join your colleagues from across different media spectrums including television, film, radio, music, games plus more. You will learn about the transformation of speed, scale and impact of consumer interaction with media across all forms and... READ MORE
This Masterclass has been developed to show senior management from B2C brands how they use the latest digital marketing tools and techniques. The core themes range from search and social media strategies, content marketing, data management plus much more. The keynote speaker is from a leading brand and will be discussing their digital journey.
Just like every industry the higher education market is becoming increasingly competitive. Different data-driven strategies and marketing automation are being used to help personalise content. The goal of this is to increase student engagement. There are so many online platforms and technologies that are available to assist wiht this that it could be quite overwhelming... READ MORE
During the 2 days, you will be immersed in the following subjects: How to run a better, more efficient digital business; How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation; Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work... READ MORE
This event will start off with a brief presentation before moving into an in-depth consultation during the round-table discussions. The discussions will be from social media strategies to data management, content marketing and mobile marketing plus more. As well as all of this occurring there will also be a leading brand who will be giving... READ MORE