Marketing news, events and resources
93% of online experiences begin with a search engine 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. 3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. Google is the #1 search engine in... READ MORE
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s... READ MORE
Not Your Typical Marketing Conference. MozCon 2020 is going virtual. It wrings our hearts that we won't be able to welcome you to sunny Seattle this summer, but the well-being and good health of the community is our number-one concern. And while the world changes around us, SEO doesn't stop — searchers keep on searching,... READ MORE
A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing. Social media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical, there is a need to develop good social media... READ MORE
"The BEST Social Media Marketing Festival!" “You know you’ve had a great couple of days at @social_day when you’re already using the #SocialDay20 and looking forward to attending next year!!!” SocialDay brings together the BEST of the BEST in Social Media Marketing. What is SocialDay? Things have changed! But we won’t let them hold us... READ MORE
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of... READ MORE
Enhancing Customer Experience through Omni-Channel Integration, Customer Self Service and Culture Change In an increasingly digital world, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise, and a key component of overall customer experience. Key to achieving this goal will be the utilization... READ MORE
The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase, from window browsing to the convenience, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase, they want to own and influence the brands they buy with. This trend coupled with high streets continuing... READ MORE
3 days of local search marketing knowledge sharing from the industry's top professionals. Grow your business and your talent stack. Your Local Search Experts Our experts are in the trenches helping business grow and thrive in the dynamic local marketing landscape. They are sharing first hand research, tactics, and experience designed to help your business... READ MORE
DigiMarCon Asia Pacific 2020 is your chance to ... - Hear from some of the most audacious and thought provoking speakers in the digital marketing industry. - Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. - Network with thought leaders, collaborate with your... READ MORE