Marketing news, events and resources
Start 2026 with a plan that makes sense for your business, and goals you’ll actually stick to. If you’ve ever set business goals in January only to abandon them by March, you’re certainly not alone! Most small business owners write down ideas like “get more clients” or “post more on socials,” but never create the... READ MORE
If Google notices an issue with your website, the only way it will communicate with you is through Google Search Console. Google Analytics will only track when a visitor, visits your website. Beyond what visitors do on your website, it is important to know for what searches your website appeared on Google, how many of... READ MORE
Creating consistent, engaging content for your business can feel like a full-time job—but it doesn’t have to be. This webinar is designed to help small business owners plan and produce a full week’s worth of social media or marketing content in just one hour. You’ll learn practical strategies, time-saving tools, and a repeatable system that... READ MORE
Your go-to series of bite-sized social media masterclasses—delivered over lunch and packed with real-world strategies. Join us for practical sessions that’ll supercharge your online presence, all while you finish your midday meal. Search is evolving faster than ever—and it’s no longer just about SEO. With Google shifting its weight behind AEO and GEO , the... READ MORE
The best marketing decisions are backed by rigorous research. The best research creates real-world impact. Join 150+ marketing researchers and industry leaders at Australia's only symposium designed for both. Where academic rigour meets business application. The Marketing Analytics Symposium Sydney (MASS), in its fifth edition, is a distinguished annual event hosted by the University of... READ MORE
Thought leadership isn’t just about posting on social media — it’s about owning your space, shaping conversations, and building trust at scale. In 2026, with algorithms shifting toward authenticity and authority, it’s never been more important to design a deliberate thought leadership strategy that cuts through noise and positions you as the go-to voice in... READ MORE
An 8-week, marketing-first program designed to help modern marketing teams move from AI experimentation to confident, governed execution — using real tools, real workflows and real campaigns. Real Tools. Real Strategy. Real-World AI. AI Ready for Marketers is an 8-week online program built to give you the confidence and practical skills to harness AI across... READ MORE
Brand strategy is being challenged like never before. AI, platforms, performance media and creator economies have changed how brands are built, experienced and scaled. Yet the fundamentals still matter. This practical, thought-provoking webinar reframes brand strategy for the modern era, helping marketers understand which principles remain timeless, which must evolve, and how to apply brand... READ MORE
Brand strategy is being challenged like never before. AI, platforms, performance media and creator economies have changed how brands are built, experienced and scaled. Yet the fundamentals still matter. This practical, thought-provoking webinar reframes brand strategy for the modern era, helping marketers understand which principles remain timeless, which must evolve, and how to apply brand... READ MORE
Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you. Privacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation. This short course unpacks the Privacy Act 1988 (Cth), the Australian Privacy Principles and the latest privacy law reforms... READ MORE