Marketing news, events and resources
This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content. You will learn how to: Define strategic content goals and create buyer personas Explore the customer journey and develop content for every step... READ MORE
Ruxcon is a computer security conference which brings the brightest and best security talent. It contains a combination of live presentations, activities and demonstrations. This is widely regarded as a leading computer security conference attracting all areas of security. This event provides a laid back environment for all delegates which will engage and collaborate with... READ MORE
At this event you will learn about a technical topic explained in a non-technical way. You will learn how to apply theories into real world examples. Unlock the power of data to power decision making and campaign planning. How to apply a metrics framework to an any digital campaign, understand digital datasources, Accurately attribute conversions... READ MORE
With social media being such a large part of the world, it is extremely important for the government sector to pay attention to this, with the internet and applications extending globally an increasing number of governments and their public services agencies are embracing social media as one of the major mechanisms to interact with the... READ MORE
This event is all about helping you become successful as a digital marketer & how you can take steps to stand from your colleagues; you will learn how to perform better in your role and also position yourself for more opportunities in your career! The speakers will be exploring what makes a successful digital marketer,... READ MORE
Mums & buds are a huge demographic in Australia and if you want to hear from some of the biggest brands like BuzzFeed, Yahoo7, Nickelodeon plus many more who will be discussing the latest research and trends to teach you different insights that they have developed for effectively marketing to this demographic, then this event... READ MORE
This one day course has been created to give you tools, direction and confidence to get focused and effective with your social media marketing. You will be taught how to think strategically about your social media so you can be more successful in the long run. You will be introduced to different aspects of social... READ MORE
This gentle-introduction boot camp is all about learning what analytics and data science is, basic terminologies, how organisations are approaching the problem of big data analytics plus much more. It is believed that most of the data around the world as of today has been created in only the past couple of years, with so... READ MORE
This full day hands-on workshop has been designed to explain the concepts of effectively using digital to promote your business, it will help you become more familiar with the benefits of using digital in today's changing marketing processes. You will learn about how marketing is a crucial part of your marketing plan & understand the... READ MORE
In the world that we are in and with all of the social media that is around, everyone is connected with everyone and everything & the marketer-consumer relationship is becoming more evolving. At this event you will learn how brands can adapt to meet the increasing needs.