Marketing news, events and resources
With social media always on the move and always changing, there is a lot to learn. This event has been put together to dissect the latest changes to this channel and what they mean to marketers. From chatbots to live video, geo-filters to the sharing economy, social media is continually evolving the way brands and... READ MORE
When used correctly, Facebook advertising is a very powerful platform. At this event you will be shown the possibilities within the platform and the targeting that is available. You will find out the essentials to help you utilise Facebook ads for your business efficiently. The Masterclass will examine: Developing a Strategy Running a Campaign in... READ MORE
Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn: Practical training to build a foundation of strong analytical skills and improve your workforce Using meaningful data and metrics to plan in a disruptive environment Applying workforce... READ MORE
To help grow your business, offering or idea is to look at Growth Marketing; this also creates a platform for companies to move forward in what they are doing. Those who work as a Growth Marketer have a mix of technical, tactical & strategic skills in product, data and marketing. To do what they do... READ MORE
This Social Media course has been designed to give you a clearer understanding of using social media for marketing, it will help give you direction, different tools and also the confidence with social media. You will learn how to think strategically about social media to help you become more successful in the long run, you... READ MORE
Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn: Engaging all levels of leadership to improve effective implementation Analysing visual reports to increase impact and value Integrating new workforce analytics with existing practices Aligning your metrics... READ MORE
The Social Media for Gov Summit is an event that will explore some of the most exciting case studies and innovative strategies to maximise citizen engagement and communication. It includes powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals. Social media helps government organisations to actively listen to citizens and constantly monitor... READ MORE
With more and more people using online shopping as their preference for shopping there has been a profound impact on the world of retail. With amazon now on Australian shores there has also been an increase in customer expectations. This is one day event explores the new retail landscape through the lens of new technologies,... READ MORE
Join over 100 senior marketers and Digital Strategists at this 2 day conference of networking and learning. Some of the topics that will be covered include: Measuring ROI - How to prove the real effectiveness of campaigns Native Advertising and the growth of smart content Content consolidation and Influencer Marketing The growth correlation of Mobile... READ MORE
At this event we explore how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with... READ MORE