Marketing news, events and resources
The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method. Learn how to evaluate ad concepts and make better creative decisions. Designed to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic... READ MORE
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience. Online Course structure This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over... READ MORE
The Victorian Business Writers Conference 2025 is our one-day training event for corporate and government content writers. Since 2012, this event has helped people increase their corporate writing skills and knowledge of best practice – and spend a great day with like-minded people. This year, our talented experts will give us real-world, easy-to-implement advice on:... READ MORE
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience. Online Course structure This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over... READ MORE
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand. Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat.... READ MORE
Learn how to utilise infographics and data visualisation as part of your content and communications strategy. This introductory workshop has been designed for communications and engagement professionals who want to harness data to create engaging content, but do not have a background in statistics. Participants will learn how to effectively pair the right storyline, with... READ MORE
Facebook, Twitter, Instagram, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers? This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for... READ MORE
The best marketing decisions are backed by rigorous research. The best research creates real-world impact. Join 150+ marketing researchers and industry leaders at Australia's only symposium designed for both. Where academic rigour meets business application. The Marketing Analytics Symposium Sydney (MASS), in its fifth edition, is a distinguished annual event hosted by the University of... READ MORE
Thought leadership isn’t just about posting on social media — it’s about owning your space, shaping conversations, and building trust at scale. In 2026, with algorithms shifting toward authenticity and authority, it’s never been more important to design a deliberate thought leadership strategy that cuts through noise and positions you as the go-to voice in... READ MORE
Content Summit Australia is where marketers, strategists and creatives come together to talk all things content – from brand storytelling and strategy to social, video, design and audience engagement. Featuring two packed days at the Brisbane Powerhouse, you’ll hear from the people and brands doing content best, through inspiring keynotes, real-talk panels and deep thinky sessions across... READ MORE