Marketing news, events and resources
The intersection of Generative AI and human creativity represents a crucial turning point for advertising agencies, highlighted by recent developments in academic research and practitioner application. This research, completed by Swinburne University of Technology in collaboration with The General Store, explores the synergy between AI and human creativity through interviews with senior advertising executives. This... READ MORE
Start your SEO journey and unlock the potential to realize your first eight figures without learning from scratch. Indeed, learn from the masters. Surround yourself with other accomplished SEO experts; be accorded tried-and-true strategies, key insights, and practical advice to phase up your progress. Save yourself from setbacks and ensure maximum results by learning from... READ MORE
Every revolution offers both risk and opportunity—and we are just at the beginning of an AI revolution that will affect every aspect of graphic design, writing, art, social media, publishing, and communication. As the saying goes: luck favors the prepared. AI is a tool you need to master, not a threat. AI won’t replace your... READ MORE
In today’s social media landscape, short-form video content is taking the reigns. If you aren’t in the game, now is the time to level up your video presence. When you only have a few seconds to capture your audience, your short-form video strategy can make or break whether you get their attention or not. This... READ MORE
Rev is the best marketing conference for learning skills that are crucial for your job and career. Whether you work for a startup or a growth-oriented company, you need practical training to hit the ground running and become a valuable member of the team. Rev provides the essential training that you didn’t get in school... READ MORE
We are excited to announce that eTail Australia Summit will make a return next year. The annual Summit will be held in Sydney on 24 – 26 February 2025. As a market leading annual meeting place for Australia’s top retail leaders, only at eTail Australia can you learn from, network and collaborate with leading Founders,... READ MORE
Taking place on 13th March, the Future Media Forum is designed for the key communities in our media landscape: Enterprise Brand Marketers, Agencies, Media Owners and Technology professionals. Bringing together 300+ of the industry’s most influential media executives and the next generation of leaders, and showcasing international keynotes and local pioneers, the Future Media Forum... READ MORE
The B&T’s 30 Under 30 Awards, presented by Vevo, is the premier event recognising the most promising young professionals in the media, advertising, and marketing industries. Each year, a distinguished panel of judges selects the brightest rising stars across a range of categories, including creative, strategy, and PR. We honour these trailblazers with an exclusive... READ MORE
iMedia Retail Summit New Zealand is a unique industry-leading event specifically designed to bring NZ's best enterprise-level retailers together with some of the industry's top-performing technology and solution-providing vendors supporting enterprise-level retailers. We encourage senior retail leaders, working for businesses with an annual turnover of NZD$100 million or more, to submit a request to attend... READ MORE
These prestigious awards shine a spotlight on campaigns across a range of verticals, from business to consumer, government to pro-bono, and awards the best agencies and internal communications teams of all sizes. Plus, standout industry talent who are raising the bar more than anybody else, will be given a big platform too. Make sure you... READ MORE