Marketing news, events and resources
Now in its 30th year, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth, and the only survey of its kind of national advertisers and key media executives around the country. Starcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results... READ MORE
Melbourne - 24th February 2015 - Crown Towers Sydney - 26th February 2015 - MCA Developing Your Digital Intelligence is an event that brings together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led... READ MORE
This is ANZ's first and only dedicated programmatic advertising conference, the Programmatic Summit 2015. The topics will cover all aspects of programmatic advertising starting with a 2 hour ‘Introduction to Programmatic’ pre conference workshop through to ‘What’s next in Programmatic’.
This one day intensive introduces participants to the concept of using integrated marketing communications, including sponsorship, to successfully market consumer and business events. Learning outcomes include techniques for identifying and attracting sponsors, pitching to them and engaging them in the process. On completion of this workshop participants will also understand how to leverage communication tools... READ MORE
ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year, Data Day will provide a world class list of speakers, delivering real insights into how companies are winning with data. Your competitors are planning to make more of data. Make sure you’re ahead of them. Register today. THE PROGRAM... READ MORE
Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale. Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! First there was Marketing 1.0. An era of broadcast media, where identifying and exploiting consumer behavioural... READ MORE
Sydney Breakfast Seminar - Mobile Opportunities - 4 Industry Leading Speakers - Tickets Only $15
IAB Mobile Landscape 2015 Results - Melbourne This event will reveal the findings from IAB Australia's 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in... READ MORE
Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit.
The most effective way to build company value and deliver sustainable growth is through creating a unique customer experience. This breakfast is a close and personal seminar and chance to interact and network with two leading marketing minds, Mathew Tice, founding partner and managing director for Asia-Pacific at the Palladium Group, and Katharina Kuehn, a... READ MORE