With the competitive pressures that are amongst the marketing departments , CMOs are having to work harder with their brands in order to create meaning, guide strategy and boost prosperity. In order to create a unique advantage the marketing department is now having to design strong brand identities, engage across generations and also personalise brand... READ MORE
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Advertising
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Do you want to uncover the models and strategies that are determining growth and resilience in 2018 and beyond? Join your colleagues from across different media spectrums including television, film, radio, music, games plus more. You will learn about the transformation of speed, scale and impact of consumer interaction with media across all forms and... READ MORE
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