social media and CEOs

I feel your pain. Really, I do. Getting CEOs and senior managers on-board the social media train can be like trying to slam a revolving door: impossible. The reality is that the majority of senior managers, particularly CEOs, are of an older demographic. Social media wasn’t even a blip on the horizon when they were [...]

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You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re [...]

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9 Killer Excel Templates For Marketers

by Sally Wood on February 18, 2014

9 Killer Excel Templates For Marketers

Generally speaking, us professional marketers are great with words, but not quite so confident with numbers. So, why not take the hassle out of your calculations by using some of the killer Excel templates for marketers below? I know, I know. You’re more at home in Word or PowerPoint, but take it from me, once [...]

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Tweeting in 2014

by Tess Brumwell-Gaze on February 7, 2014

Tweeting in 2014

Methods you should adopt this year to get the most out of Twitter From the metaphorical war of Twitter and Facebook, a victorious blue bird has certainly flown to the top. Twitter is tipped to be the pinnacle of social media platforms this year, and as such, businesses will turn to those 140 characters more [...]

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Fear of Abandonment – Minimising Shopping Cart Drop Off Rates

by Rebecca Williams on February 6, 2014

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Within 90 seconds a consumer has weighed up the hundreds of elements and nuances on a single page of an ecommerce site to reach their verdict. To commit or to abandon, that is the decision. Coordinating the myriad factors and various tidbits that go into influencing this decision to be a favourable one is a [...]

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Top 10 Marketing.com.au Articles From 2013

by Sally Wood on February 5, 2014

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Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013. So, just in case you missed them, [...]

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Upcoming Australian Marketing Events (Jan 2014)

by marketing.com.au on January 30, 2014

Australian Marketing Events

Can you believe it’s already the end of January? Before 2014 escapes us, take a few minutes to cast your eyes over the great line up of upcoming Australian marketing events that the Marketing.com.au team have collated for you. Some of these events have great early bird deals ending soon – don’t miss out! You [...]

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Anatomy Of A Google Results Page – Part 2

by Bernard Somja on January 22, 2014

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Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have a firm understanding of the various ways in which to get a link on Google’s search page, then will you be able to formulate a [...]

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Anatomy Of A Google Results Page – Part 1

by Bernard Somja on January 16, 2014

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Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the different components of a Google results page, and then to strategise your way to the top of that page. The standard Google results page is [...]

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3 Ways To Up Online Sales In 2014

by Lachlan Brahe on January 8, 2014

3 Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process, [...]

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