Post image for Engaging Effectively with your Audience: Hot Tips from ASOS

Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media, it can be difficult to compete, especially if your budget and resources are low. However, getting consumer’s attention doesn’t need to be expensive – simply [...]

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What is Public Relations?

by Sally Wood on May 15, 2014

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Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is Public Relations? According to all the textbooks, public relations is defined as long-term, deliberate efforts to maintain (and foster) a mutual understanding between a company [...]

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Post image for Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with [...]

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Upcoming Australian Marketing Events (May 2014)

by Sally Wood on April 28, 2014

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As a marketing professional, small business owner or entrepreneur, networking is essential. It is essential not only for personal growth and development, but for the growth of your business. Networking enables you to share your knowledge, and partake of the collection wisdom of your peers. Networking often generates opportunities: perhaps a new client, a potential [...]

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The Most Effective Social Media Campaigns Ever

by Sally Wood on April 23, 2014

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Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your social media activity? Is your ground-breaking social media campaign having a real impact on your bottom-line? If your answer is no, then it’s time to [...]

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Upcoming Australian Marketing Events (April 2014)

by Sally Wood on April 17, 2014

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Even with Easter upon us at the end of this week, and ANZAC Day not long after, there are still some insightful, educational and informative marketing events happening across the country. We’ve pulled together a comprehensive list of conferences, workshops, seminars, training and marketing events, just for you. If you’d like more in-depth information about [...]

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YouTube Optimization

YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and the benefits it can bestow on your business, you need to make sure that you have all best practise video SEO (and YouTube optimization) tactics [...]

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SEO 101: Google Ranking Factors for 2014

by Bernard Somja on April 14, 2014

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SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing value of links into Google’s algorithm. Truth is that 2014 still sees a major need for page and website optimisation in order to rank well. [...]

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Post image for Facebook Statistics in Australia: Use them to Stand Out from the Crowd

Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth understanding of Facebook statistics might give you a completive edge. Understanding Facebook statistics is a bit like using a megaphone; it will amplify your voice, [...]

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landing page design

‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how to make it happen? Let’s take it from the top; a landing page is a web page. It targets a specific audience, offers them something [...]

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