Post image for An Interview with Tim Washer: Taking Your Content From Boring to Found

Earlier this year, Tim Washer gave an inspiring address at Content Marketing World in Sydney. It gave hope to all corporate, cubicle-bound B2B marketers: it really is OK to add a dash of humour to your storytelling. Today, we bring you a round up of Washer’s speech, but first, an interview with the man himself. [...]

Read More
0

Ten Tips for Handling a Media Crisis

by Sally Wood on August 6, 2014

Post image for Ten Tips for Handling a Media Crisis

As much as we would all like to deal with good news, all the time, the truth is that things go wrong. People make mistakes (or bad choices), accidents happen, and controversy reigns. As a PR or communications professional, chances are, at some stage during your career, you are going to have to fight some [...]

Read More
0

Marketing Conferences and Events in August 2014

by Sally Wood on July 31, 2014

Post image for Marketing Conferences and Events in August 2014

August is once again jam packed with marketing conferences and events designed to educate, entertain, and, best of all, inspire. There is something for everyone, from design and content marketing conferences to social media and PR workshops. For more information about the events below, you can find a more detailed listing (which includes key speakers, [...]

Read More
1

6 Ways to Demonstrate Social Media Marketing ROI

by Sally Wood on July 24, 2014

Post image for 6 Ways to Demonstrate Social Media Marketing ROI

If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for [...]

Read More
Post image for Crushing the World of Mobile Apps: An Australian Case Study

Established by long-time collaborators Nic Blair and Shon Siemonek in December 2012, Brisbane-based Brus Media is quickly gaining momentum within the mobile app market. An affiliate network, focused on performance-based advertising for mobile apps, Brus Media helps clients to monetize and grow their iPhone, iPad and Android apps. In a nutshell, Brus Media offers promotional [...]

Read More
0

A Step-by-Step Guide to Market Segmentation

by Sally Wood on July 9, 2014

Post image for A Step-by-Step Guide to Market Segmentation

Imagine this. You’ve just won a big contract from your local council. They want you to come up with a marketing campaign to reduce instances of underage drinking within the local community. There is going to be a whole raft of people who need to change their behaviour to make this objective a reality. There [...]

Read More
0

The 3 Es of Content Scaling

by Sally Wood on July 3, 2014

Post image for The 3 Es of Content Scaling

Earlier this year, Colleen Jones presented at Content Marketing World in Sydney. In her speech, Jones delved into how to scale your content marketing success. Jones’ Three Es of Content Scaling (Engineering, Evaluation, and Empowerment) will help you combine the right tools, teams, and techniques for scaling success. Today, we bring you a round up [...]

Read More
0

Marketing Conferences and Events in July 2014

by Calie Salter on June 30, 2014

Post image for Marketing Conferences and Events in July 2014

July is jam packed with marketing conferences and events designed to inform, educate, and entertain. There is literally something for everyone, from design and digital workshops to social and PR keynote speakers. For more information about the events below, you can find a more detailed listing (which includes key speakers, topics and expected learning outcomes) [...]

Read More
0

Getting Your Marketing Mix Just Right

by Sally Wood on June 25, 2014

Post image for Getting Your Marketing Mix Just Right

An effective marketing mix is all about putting the right product, at the right price, in the right place, with the right promotion, at the right time. With some knowledge about what the marketing mix actually is, and some handy hints on how to get your marketing mix right, you’ll be on the road to [...]

Read More
1

Joe Pulizzi’s Content Marketing Revolution

by Sally Wood on June 19, 2014

Post image for Joe Pulizzi’s Content Marketing Revolution

For those of you not familiar with the conference, Content Marketing World is the largest annual gathering of content marketing professionals in the world. Held this year in Sydney at the end of March, the two-day event is run by the Content Marketing Institute (CMI). Launched in 2007, the mission of the CMI is to [...]

Read More