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Tweeting in 2014

by Tess Brumwell-Gaze on February 7, 2014

Tweeting in 2014

Methods you should adopt this year to get the most out of Twitter From the metaphorical war of Twitter and Facebook, a victorious blue bird has certainly flown to the top. Twitter is tipped to be the pinnacle of social media platforms this year, and as such, businesses will turn to those 140 characters more [...]

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Fear of Abandonment – Minimising Shopping Cart Drop Off Rates

by Rebecca Williams on February 6, 2014

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Within 90 seconds a consumer has weighed up the hundreds of elements and nuances on a single page of an ecommerce site to reach their verdict. To commit or to abandon, that is the decision. Coordinating the myriad factors and various tidbits that go into influencing this decision to be a favourable one is a [...]

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Top 10 Marketing.com.au Articles From 2013

by Sally Wood on February 5, 2014

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Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013. So, just in case you missed them, [...]

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Upcoming Australian Marketing Events (Jan 2014)

by marketing.com.au on January 30, 2014

Australian Marketing Events

Can you believe it’s already the end of January? Before 2014 escapes us, take a few minutes to cast your eyes over the great line up of upcoming Australian marketing events that the Marketing.com.au team have collated for you. Some of these events have great early bird deals ending soon – don’t miss out! You [...]

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Anatomy Of A Google Results Page – Part 2

by Bernard Somja on January 22, 2014

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Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have a firm understanding of the various ways in which to get a link on Google’s search page, then will you be able to formulate a [...]

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Anatomy Of A Google Results Page – Part 1

by Bernard Somja on January 16, 2014

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Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the different components of a Google results page, and then to strategise your way to the top of that page. The standard Google results page is [...]

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3 Ways To Up Online Sales In 2014

by Lachlan Brahe on January 8, 2014

3 Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process, [...]

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How to Spend Your Marketing Budget in 2014

by Sally Wood on January 3, 2014

Marketing Budgets In 2014

So, we’ve reviewed our predictions for 2013, and now it’s time to look ahead to what the future might hold. While we don’t have a crystal ball, we can still posit an educated guess about what year ahead holds for the world of marketing and your marketing budget in 2014. Our number one prediction: if [...]

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Social media has taken the internet world by storm, and many marketers are deathly afraid of missing out when it comes to social media and anxious that all bases be covered. However, you might wonder just how useful it all is, and whether it is necessary to leverage social media in the course of your [...]

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marketing predictions

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the [...]

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