Marketing news, articles and resources for Australian Marketers

Statistics for Social Media Usage in Australia: What They Mean for Your Online Marketing Efforts

Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.

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Marketing Conferences and Events July 2015

Winter can be tough, but this year, instead of letting the cooler climate keep you indoors, look at it as an opportunity. Why not use your spare time to brush up on your marketing know-how? Use the Winter of 2015 to learn some more about search engine optimisation, or content marketing, or even digital marketing. There’s plenty on, so there’s sure to be something that takes your fancy!

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Top Tips for Successful Search Marketing

Search marketing, search engine optimisation, pay per click advertising. It can all seem a little overwhelming. But it really needn’t. No longer are all these fields the domain of tech-geeks and IT wizards. More and more, they really are becoming part of mainstream marketing. And, once you know the basics, all these concepts are very easy to get your head around. What is Search Marketing? Search marketing is a type of online marketing. It covers all efforts to gain traffic and visibility from the search engines (like Google) through both organic (search engine optimisation or SEO) and paid (search engine marketing or SEM) efforts. Search marketing is all about ensuring that, when Internet users type your targeted search term into Google, your website ranks as high as humanly possible. Tips for Successful Search Engine Optimisation Contrary to popular belief, here at, we believe that search engine optimisation (or SEO) is something everyone can do. It’s not witchcraft or dark arts. There’s no secret handshake or initiation ceremony. SEO is simply another aspect of marketing. While we don’t expect that everyone will be able to become an expert, we do believe that everyone can get a handle on the basics. The goal of SEO is not to game, or cheat, the search engines. Rather, it is to create an enjoyable, seamless user experience and to communicate to the search engines that your website is relevant, and includes high-quality material, related to specific subjects. Like the rest of us, search engines (whether its Google or Yahoo or Bing) just want to do their job as best they can. The job... read more

Intelligent Online Marketing Content – Avoid Over-Selling And Repelling

Whether you’re a sole trader or large-scale enterprise, newsletters, blogs, articles and other less intrusive forms of communication are highly beneficial marketing tools. These mostly online information channels not only provide the chance to engage, enlighten and entertain your target audience, but also add brand firepower to your business and its offerings. “Blogging is a communications mechanism handed to us by the long tail of the internet.” (Tom Foremski, blogger) Balance Is Critical To Online Marketing Content An online presence is essential to just about every business in today’s ‘all-things digital’ marketplace. Few would argue that leveraging the many online marketing mediums often nurtures a steady flow of new and unexpected business opportunities. Yet it’s as much about maintaining a healthy balance of discretion vs. direct selling in your online marketing content, as it is about consistently using these digital channels. “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” (Joe Chernov, Hubspot) As Is A Sense Of Addressing Reader Needs Obviously the purpose of online marketing content is to sell your brand. But most readers don’t want to feel submerged in ‘all about you’ data, particularly when it’s solely focused on winning their business. They’re far more likely to feel optimistic towards your business and its offerings if you’ve left them feeling informed and possibly even amused. Learn and understand what the common needs are within your target audience, and keep on subtly addressing them via your marketing tools. Blogs, Newsletters And Articles Are Highly Effective This is where blogs, newsletters and other intermittent online communications can play a pivotal... read more

How Printing Quality Can Affect Your Marketing Message: 5 Common Mistakes Businesses Make

Printing quality can have a huge effect your marketing message. The quality of your marketing material and business stationary reflects on the standards and culture of your business. This can affect buying decisions just as much or even sometimes more than other factors such as staff uniform/dress standards, customer service, product quality and price. Once the customer leaves your business or hangs up the phone, the memory fades quickly and your brand may be one of many competitors who are all competing for the same work. They may however still have your brochures and/or business card to remember you by. The quality of these products you have chosen to reflect your brand will colour the customers memory and can certainly affect their buying decision. Let’s consider this example, if the company sign on your building is looking tired or worn and you are asking yourself whether you can afford to fix it, I would ask whether you can afford not to? How many potential customers have driven past your location, but were more attracted by your competitors marketing message and bought elsewhere? How much is that old or dirty signage costing you in lost revenue? The same is true for your business cards, brochures, letterheads and business stationary. Customers can either consciously or subconsciously judge the quality of your product or service based upon the quality of factors that the can see, hear and touch. A business card with text cut off, not aligned properly, distorted colours or even colour that’s rubbed off the card most likely won’t project the brand image you desire. In this article, I’ll share with you 5 common mistakes that I see... read more

How to Use MailChimp

MailChimp is a simple, but incredibly useful tool for all your email marketing needs. It allows you to create striking, effective email marketing campaigns through simple drag and drop functionality whilst also being equipped with the ability to generate detailed reports on the efficacy of your marketing efforts. It’s very easy to use; but there’s no harm in making an easy thing a little easier. So, here’s a step-by-step guide on how to use MailChimp, for all your email marketing purposes. Before You Get Started – What You Need to Know About MailChimp The good news is that MailChimp will work in most browsers, which saves you from downloading any additional software. Just make sure you enable cookies, popups and JavaScript and you’re ready to go. But, before you start creating your recipient list and customising your layout, it’s important to understand that MailChimp is absolutely anti-spam. This is a good thing, but it means you have to go through a few steps before you can start emailing people. Firstly, you must have tangible proof that every subscriber on your list has asked you to contact them, and that they understand they will be receiving emails from you. Tangible proof does not include verbal permission or email addresses taken from business cards or social media. Third party lists are also unacceptable. This is all set out, and explained in MailChimp’s Terms of Use. MailChimp Pricing MailChimp offers three different pricing levels. So, chances are, there’s something to suit both your needs and your budget. The pricing structure goes a little something like this: Entrepreneur: Send 12,000 emails to 2,000 subscribers... read more

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