Marketing news, articles and resources for Australian Marketers

Marketing Conferences and Events – February 2015

With 2015 already in full swing, now is the time to set all your personal and professional development goals in motion. One of the best ways to do so is by getting more involved in the marketing industry at large and attending marketing conferences and events. Not only are marketing conferences and events a great way to expand your knowledge, they also represent the perfect opportunity to expand your professional networks. There are plenty of opportunities to do so in February. You can find out some information about the events below on our marketing conferences and events page or check out the event organisers website. If you know of a great Australian marketing or advertising conference, training session, meetup, workshop or event that we have missed please take a few minutes to share it with us via our quick and easy online form. We will make sure we load it up as soon as possible and it’s completely free of charge! So, now let’s check out the great line up of marketing conferences and events for the month of February… Mobile Industry Group Meeting February 2 @ 3:30 am – 5:30 pm Ernst & Young, Level 33, 680 George Street, Sydney, New South Wales 2000 For more information, visit: https://aimia.com Traditional Signwriting February 3 @ 6:30 am – 9:30 pm 107 Main Road, McLaren Vale, Adelaide, South Australia 5171 For more information, visit: www.agda.com.au Defining Digital Success in 2015 February 3 @ 8:30 am – 10:30 pm Mirra, 86 Bridge Street, Brisbane, Victoria 4006 Australia For more information, visit: www.interactiveminds.com.au PRIA Summer Master Class February 9 – March 11 Rydges... read more

The State of Print Advertising in the Digital Age

Emerging as a new media platform, the Internet has made a huge impact on the advertising industry and significantly changed the marketing focus for businesses large and small. With the number of active users approaching 3 billion (source: United Nations), the Internet has become a space where the global audience can be reached through cost-efficient channels, which is why most companies today include it in their marketing strategies. As opposed to some more traditional forms of advertising, online campaigns on Google and other major networks such as Facebook or Twitter are comparably cheaper. This is why they are now some of the most popular and rapid growing forms of advertising. In Australia, 65% of SMEs use their website to promote their business, while 27% of all advertising in Australia in 2013 was done online (source: Digital Australia: State of the Nation 2014). Clearly, SMEs are using the online opportunities, even though a large portion of global consumers (32%) says online ads do not work (source: The State of Online Advertising 2013). By comparison, the research implies that traditional resources such as TV/Newspapers are still seen as credible sources of information and, therefore, the efficient forms of advertising. Online media consumption The emergence of new tools and technologies that allow constant Internet access from multiple devices has significantly changed the ways we approach information search and communication. Today, an average consumer spends a significant portion of their time browsing the web for entertainment, news or education. According to the Digital Australia report, Australians spend 4.5 hours a day accessing the Internet via a computer and 1 hour and 40 minutes... read more

The Future Of Shopping

50% of Australians turn to online shopping & 5 new trends that are here to stay The number of consumers purchasing goods online continues to increase according to research from the Australian Bureau of Statistics (ABS). The ABS estimated that Australians spent $15.9 billion on online retail in the 12 months to September 2014. The number of Australians turning to the internet for shopping is more than 50 percent, according to Roy Morgan Research. Internet shopping has reached mainstream status and any retailers that want to ensure a sustainable future for their business can’t afford to ignore the online channel anymore – it’s simply not an option. Do you want to participate in the online growth? Then you need to put a focus on 5 new trends in the online market: Mobile Shopping, Reverse Showrooming, Omni-Channels, Virtual Fitting Rooms and Mass-Customization. Growth in Online Shopping As Internet usage continues to mature around the world, B2C e-commerce sales worldwide are estimated to reach $2.356 trillion in 2018, according to figures from eMarketer. The increase of e-commerce sales in the Asia-Pacific region is tied to a growing base of digital buyers, and as more new buyers come online, sales will increase. eMarketer also expects Asia-Pacific to become the leading region for e-commerce sales in 2015, representing 33.4% of the total market. According to eMarketer, Australians are Asia Pacific’s most avid digital buyers. The top digital purchase categories for Australians are clothing, shoes and accessories, with nearly eight in 10 digital buyers in Australia reportedly buying these items via the internet in the past year. In the future, we can expect consumers... read more

How to Know What Type of Facebook Advert to Use

Facebook is huge. There is simply no denying it. As of September 2014, there are, on average: 864 million daily active users 703 million mobile daily active users 1.35 billion monthly active users 1.12 billion mobile monthly active users With such an enormous potential audience, advertising might (remember there are no guarantees with any type of advertising) just be your ticket to success, particularly if you are running a Facebook business page. The thing is, there are so many options and features available when it comes to Facebook advertising. There are multiple advert types, and all sorts of built-in demographic targeting features. If you haven’t used Facebook for advertising before, it can all seem a little on the side of daunting. But, with our beginners guide on how to know what type of Facebook advert to use, at least you’ll be off to a great start. A Beginners Guide to Facebook Advertisement Types Let’s start at the beginning. If you’ve never advertised using Facebook before, there’s a good chance that you might not have noticed how to access the Adverts Manager. Start on your Facebook account homepage. See your cute little profile picture in the top left-hand corner? Look just below that. The first option underneath your picture should be ‘News Feed’, followed immediate by ‘Adverts Manager’. Click on that option. You will then be redirected to your own personal Adverts Manager page. This is like a dashboard for all your advertising options. Once you start running adverts regularly, you will be greeted with a list of all your campaigns. From there you can view and export reports and... read more

How to Use LinkedIn: A Beginners Guide

So, you’ve decided that 2015 is the year that you’re going to dominate social media. But, you’re not too sure where to begin. Why not begin with LinkedIn? LinkedIn is the world’s biggest professional online network, with more than 330 million members spread across over 200 countries. According to the professional networking giant, professionals are joining LinkedIn at a rate of more than two new members every second. Given these impressive stats, today we bring you a beginner’s guide on how to use LinkedIn. Designed for those of you who have never used LinkedIn before, we’ll guide you through how to set up your LinkedIn profile, as well as instructions on how to find and follow people, companies and groups, and how to post, share and like updates. Setting Up A LinkedIn Profile Basic LinkedIn Settings To maximise the benefits of LinkedIn, it is vital to complete all sections of your profile. To begin, navigate to the ‘Profile’ tab in the main menu bar, and click on ‘Edit Profile’. This will take you into the ‘back-end’ of your profile. From here, you can edit all the fields available. The very first field you come across will be your Photo (also referred to as a headshot). While some people do not like uploading images of themselves online, this is quite an important field to complete. If people are searching for you on LinkedIn, they will likely be confronted with multiple people who share your name. For instance, if you search for ‘Sally Wood’ in LinkedIn, the search will return literally hundreds of options. But, with the inclusion of a headshot, you become instantly recognisable. It’s also important... read more

Marketing Predictions For 2015

I know, I know. I’ve only just gotten used to writing 2014 as well. But, it’s time we all faced the truth: 2014 is drawing to a close. As such, we thought it fitting to spend some time reflecting on the year that was, and posing some predictions for the year ahead. That’s right folks, it’s time to take an educated guess at what 2015 holds in store for the marketing industry in Australia. So, in no particular order, we bring you our marketing predictions for 2015. Content Marketing is Here to Stay… The popularity of content marketing shows no sign of abating in 2015. So, marketing professionals will continue to shy away from the more traditional forms of marketing, in favour of generating engaging, entertaining, and compelling content; content that tells the story of the brand, and brings consumers real value, rather than hard selling tactics. High-quality content of real value will continue to be all the rage. We may even see large corporates finally dedicate real budgets to content marketing this year, particularly given that B2B companies that have a blog tend to generate 67% more leads through their website than companies who don’t. …Which Will Lead to More Marketing Noise Than Ever… For every piece of engaging, high-quality piece of content, you can bet your bottom dollar that there’ll be half a dozen pieces that add no discernable value: marketing noise. Over the last few years, long form content (blog posts up around the 1,200 word mark and white papers galore) has grown in popularity and effectiveness. 2015 is most likely to see this trend continue,... read more

The World’s Best Marketing Campaigns of 2014

As 2014 quickly draws to a close, we deemed a wrap-up of 2014’s best marketing campaigns absolutely necessary. We scoured the world’s television stations, social media platforms, magazines and news outlets to come up with this year’s definitive list of the best, most amusing, most effective, and most engaging marketing campaigns. In no particular order, for your viewing pleasure, and without further ado, we bring you said list. Harvey Nichols: Sorry, I Spent It On Myself Created by one of the UK’s leading communications agencies, Adam&EveDDB, this Christmas campaign promotes the idea of consumers blowing their budget on presents for themselves. As result, they are forced to present their loved ones with somewhat less than satisfactory gifts, like bath plug, paper clips and tooth picks, with reactions that can’t help but make you smile. The only redeeming feature of the gift is apparently that it’s from Harvey Nichols. This campaign had both a TV advert, as well as print adverts. My favourite part of the TV advert? The closing line: A little something for them; a bigger something for you. Lincoln: Sometimes You Gotta Go Back to Actually Move Forward Starring none other than Matthew McConaughey, the new TV advert from American car manufacturer, Lincoln caused more than a few chuckles. The advert features a pensive-looking McConaughey driving a new Lincoln MKC, while narrating an introspective monologue.   In one version of the advert, McConaughey faces off against a big bull, an 1,800-pound bull named Old Sirrus. It was this particular version that caused the biggest comedic effect. Everyone from Conan O’Brien, Ellen DeGeneres, South Park, and even, Jim... read more

How to Offer Free Shipping Without Breaking the Bank

A couple of weeks ago, we brought to you an article that illustrated the practical benefits that free shipping can deliver to e-commerce retailers. In case you missed it, take a look at Is Free Shipping Really That Important When It Comes To E-Commerce Conversion Rates? According to our research, 88% of shopping carts (representing more than $11 trillion worth of sales) are abandoned. And, for 36% of online shoppers, the main reason for this shopping cart abandonment is that the cost of shipping is simply too high. Another 64% of online shoppers cite free shipping as the most effective tool for driving online sales. And 73% of adults are more likely to shop via websites that offer free shipping. All of these statistics (plus the others included in last week’s article), point to one thing: online shoppers are more likely to buy if shipping is free. But, as an e-commerce retailer, how can you offer free shipping on all of your products without breaking the bank? How can you incorporate free shipping into your business model, and marketing approach, without eroding your own bottom line? It can be tricky. But, there are definitely ways to increase your shopper conversion rates by using free shipping as an incentive, without chipping away at your own profit margins. Here’s how to offer free shipping without breaking the bank. How to Offer Free Shipping as an E-Commerce Retailer   1. Build it into the Price of Your Products Without getting into the ethical considerations of this first tip, remember that while shipping should look like it’s free to your customers, it doesn’t actually... read more

The Definitive List of Social Media Monitoring Tools

The key to making the most of social media is listening to what your audience is saying about you, your brand, and your products and services, followed by analysing the data. Once you have a handle on all these insights, and a better understanding your audience, then you can improve your overall marketing, social media and content marketing strategies. Don’t despair if you’re not sure where to even begin when it comes to social media monitoring. There are plenty of free (and some paid) social media monitoring tools on the market these days. Some of these tools are very similar, overlapping in certain areas. Others are quite niche, and deliver results on very specific data or topics. Your best bet is to trial a few and then decide which tool (or combination of tools) best suit your needs. Social Media Monitoring Tools   Google Alerts Google Alerts is a solid, entry-level, automated means by which to receive notifications when you or your brand is mentioned online. While it doesn’t capture everything (particularly not social media), it’s still a good, automated, entry-level way to get some information about your online mentions. Plus, it’s emailed direct to your inbox. Price: Free Get it now: www.google.com/alerts   TweetReach TweetReach can measure how far your tweets travel. Launched in 2009, it can help you measure the reach of specific Twitter accounts, brand mentions, twitter campaigns and hashtags. It can even provide historical reports, dating back to 2006. It’s a great way to discover who your most influential followers are, and can also help you target the right audience for promotions. There are also similar... read more

Top 10 Twitter Tools to Turbo-Charge Your Tweets

There is simply no denying it. Twitter is huge. According to the social media giant, there are 284 million monthly active users, and more than 500 million Tweets are sent every single day. Of those 284 million, 80% are actively using mobile devices and 77% are based outside of America. Given such enormous usage and engagement rates, it should come as no surprise that, if Twitter is your social media platform of choice, there is a myriad of options available when it comes to tools for Twitter. There are Twitter tools to assist in scheduling, Twitter tools that help with reporting, and even Twitter tools to assist in listening to the Twittersphere. Bitly https://bitly.com I bet you’re about to breeze on pass this section. You’re thinking, ‘Bitly is just a link shortening service. Boring. Next.’ But that’s where you’re wrong! While Bitly may have been shortening half a billion links per month (and processing eight billion clicks on those links) since 2008, Bitly has so much more to offer. Bitly provides a range of audience insights, allowing you to analyse and understand audience engagement acquired through both owned and earned brand assets. You can even use it to segment your audience, set goals, and syndicate and deliver content across a range of platforms. Buffer https://bufferapp.com Buffer allows you to schedule your tweets, so that you can evenly spread them out across the course of the day (rather than bombarding your followings with 67 tweets in one hour). It will also generate relatively in-depth reports, showing you which tweets are the best performing with your followers, and what times of... read more

Is Free Shipping Really That Important When It Comes To E-Commerce Conversion Rates?

E-commerce sales are booming. According to Emarketer, global online sales will reach an all-time high of $1.5 trillion this year. Despite this record high, approximately 88% of all shopping carts are abandoned. That means that, this year, more than $11 trillion worth of sales will be lost due to shopping cart abandonment. Clearly, online shoppers can be finicky, and difficult to convert. How often have you browsed online, filling up your shopping cart while watching your favourite TV show, only to abandon a $400 cart without a second thought? I know I’m guilty of doing exactly this, on many an occasion, for many a reason. But, what is the main reason for shopping cart abandonment? According to a recent survey conducted by global business advisory firm AlixPartners, the two main reasons that online shoppers chose to abandon their carts are: That they need to see or touch the item before purchasing (37%) That the cost of delivery is simply too high (36%) Given that free shipping completely wipes out the second hurdle, wouldn’t it be safer to offer this to your online shoppers? Isn’t it better to wear a $10 shipping charge, to secure a $400 order? To cover the cost of shipping to potentially increase conversions by as much as 36%? What is Free Shipping? The definition of free shipping tends to differ from website-to-website, and company-to-company. So, for the purposes of this post, we thought we’d take a minute to define what we mean by free shipping. We’re going to stick with the Wikipedia definition of free shipping: a marketing tool used by e-commerce websites as a... read more

Top 10 Tips for Using Google+ Effectively

According to QuickSprout, there are more than 500 million registered Google+ users worldwide. Of these users, 63% are male (and the remaining 37% female). Approximately 48% of Fortune 100 companies use Google+, and 40% of people that work in the marketing industry are using Google+. Clearly, Google+ is a huge, and ever-growing, social media platform. It is intrinsically linked to SEO and is currently ranked as the second largest social media network. However, with Google announcing its decision to stop showing authorship in search results at the end of August 2014, effective use of Google+ has changed somewhat. The focus is no longer so much on increasing authorship recognition. There is still real value to be gained from Google+ though. And, by taking note of our tips for using Google+ effectively, you really can leverage this social media platform to help grow your business or your profile. Before we go any further, it is worth noting that search users are still able to see Google+ posts from friends and pages they follow when they are relevant to their search query — both in the main results, and on the right-hand side of a Google search page. The authorship change announced at the end of August did not affect this. 1. Be Smart When it Comes to Targeting Be honest. When you share an update on Google+, do you simply select the ‘Public’ option? Are you under the misguided preconception that by selecting ‘Public’ you will gain the largest possible audience? It’s ok to admit it. I thought that was the case when I first started using Google+. The thing... read more

Marketing Conferences and Events for November 2014

With less than 8 weeks until Christmas, make sure that you don’t let 2014 pass you by without getting yourself along to some of the great Australian marketing conferences and events that are being held in November right around the country. You can find out some information about the events below on our marketing conferences and events page or check out the event organisers website. If you know of a great Australian marketing or advertising conference, training session, meetup, workshop or event that we have missed please take a few minutes to share it with us via our quick and easy online form. We will make sure we load it up as soon as possible and it’s completely free of charge! So now let’s check out the great line up of events for the month of November…   Melbourne SEO Meetup November 2014 November 5, Melbourne http://marketing.com.au/event/melbourne-seo-meetup-november-2014/   Digital Predictions for 2015 November 6, Brisbane http://marketing.com.au/event/digital-predictions-2015/   2014 ADMA WA Conference November 7, Perth http://marketing.com.au/event/2014-adma-wa-conference/   EMV Event – Get Ahead in Your Career November 11, Melbourne http://marketing.com.au/event/emv-event-get-ahead-career/   Customer Acquisition Strategies for Startups and Online Business by Alaister Low November 12, Sydney http://marketing.com.au/event/customer-acquisition-strategies-startups-online-business-alaister-low/    The Australian Government: Community and Marketing 2014 November 12 – 13, Canberra http://marketing.com.au/event/world-marketing-sales-forum/   World Marketing & Sales Forum November 12 – 13, Melbourne http://marketing.com.au/event/world-marketing-sales-forum/   ADMA Engage 2014 – Melbourne November 24, Melbourne http://marketing.com.au/event/adma-engage-2014-melbourne/   IAB Training: Social Advertising November 25, Sydney http://marketing.com.au/event/iab-training-social-advertising/   ADMA Engage 2014 – Sydney November 26, Sydney... read more

Affiliate Marketing Essentials (Part Two)

Just in case you missed it, last week we covered affiliate marketing essentials: what it is, where it came from, and the technology that makes it such a successful advertising method. If you’re keen to sign up to the world of affiliate marketing, and get your own website operating as a publisher for an array of advertisers, then your first point of call should be our tips and tricks for affiliate marketing success. Tips and Tricks for Affiliate Marketing Success While we have a few basic affiliate marketing tips and tricks in store for you, we in no way advocate that these will transform you into an affiliate marketing millionaire. Please don’t quit your day job on our account. 1. Grow your audience To be a successful affiliate marketing publisher, you first need to build your own website audience. If your website doesn’t have any visitors, an active community, or a high volume of traffic, then you won’t have anyone clicking on the affiliate advertisements that you run. And if there are no clicks, there is no commission for you. (Before the complaints start rolling in, please bare in mind that we are in no way advocating that people should build websites, and associated audiences, with the express intention of saturating them with affiliate marketing. We hope that websites, and their associated audiences, are built for much loftier purposes, like providing advice, entertaining, or because the owner is actually interested in a specific topic). 2. Build trust with your audience Once you have an audience, you need to gain their trust. This can take a while. Don’t expect it... read more

Affiliate Marketing Essentials (Part One)

Affiliate marketing can seem like a bit of a grey area. It’s not quite advertising, and it’s not quite marketing. It often has negative, spammy connotations associated with it. So, we thought that we’d break it down into a two part series. This week, we’ll cover off affiliate marketing essentials: what it is, where it came from, and what technology it uses. Then, next week, just in case you’re thinking about delving into the world of affiliate marketing yourself, we’ll run through our tips for affiliate marketing success. What exactly is affiliate marketing? For argument’s sake, imagine that your brother-in-law owns a restaurant (mine just happens to own a delicious Italian restaurant!). Now, imagine that you recommend your brother-in-law’s delicious restaurant to all of your friends. All of your friends visit the delicious restaurant because of your recommendation. Your brother-in-law then agrees pays you 10% of every bill from every person that you referred. It might not seem like it but, essentially, that is affiliate marketing. Affiliate marketing is a type of performance-based online advertising. Advertisers pay publishers (their affiliates) a commission for each customer or website visitor that lands on their site, as a result of marketing performed by that publisher. A publisher can be anyone that owns a website. All a publisher needs to do is promote an advertiser’s product or service in exchange for a commission. Advertisers will usually lock down all the contractual details (such as commission rates) with a publisher, and then provide the publisher with what’s known in the bizz as creative – usually display, banner or text advertisements, or links, or even... read more

Marketing Conferences and Events for October 2014

Now that Winter, and the cooler, wet weather has finally abated, it’s time to get back out there, and attend some marketing conferences and events. October is the perfect month to broaden your horizons, learn new things, strengthen your networks, and even land a few new clients. There’s a whole range of inspiring, insightful marketing conferences and events on the calendar for October. For more information about the events below, you can find a more detailed listing (which includes key speakers, topics and expected learning outcomes) on our marketing conferences and events page (which we’re excited to say has a brand new look and feel) or check out the event organisers website. If you come across a marketing or advertising event that we have overlooked, please feel free to send it on through. All you need to do is complete this quick and easy online form and we’ll load your event onto the site as soon as possible. All our event listings are free of charge! Here’s a sneak peak into marketing conferences and events for the month of October… Marketing Conferences and Events for October 2014 AC&E Awards Gala Dinner 30 October, Sydney For more information, please visit: www.acandeawards.com October Lunch n Learn 21 October, Sydney 27 October, Melbourne For more information, please visit: www.adma.com.au/attend/upcoming-events/october-lunch-n-learn Cultivator – Where Creative Minds Meet 24 October, Mildura For more information, please visit: www.agda.com.au/events-awards/events/mildura/october/cultivator-where-creative-minds-meet-mildura Icons Dinner – John Nowland and Milton Wordley 23 October, Adelaide For more information, please visit: www.agda.com.au/events-awards/events/sa/october/icons-dinner-john-nowland-milton-wordley-sa The Branding Bridge 23 October, Canberra For more information, please visit: www.agda.com.au/events-awards/events/act/october/the-branding-bridge-act Analogue / Digital 10 to 11 October, Sydney 17 to 18 October, Adelaide For... read more

Top 10 Essentials for Facebook Advertising

The promises splashed across the Facebook for Business homepage are fairly outlandish: find new customers, boost sales, meet your business goals. Dig a little deeper, and Facebook’s marketing promises become even more specific, with statements like: most online advertising reaches only 27% of its intended audience. Facebook’s average is 91%. You can find some other interesting stats in our recent articles Facebook Statistics in Australia: Use them to Stand Out from the Crowd and Australian Social Media Statistics 2013 vs 2014 If I had to take a guess, I would assume that these types of impressive statistics wow and bamboozle some small business owners and non-marketing professionals. I would also assume that the reaction of most small business owners and non-marketing professionals would be to set up a Facebook business account immediately and then proceed to plough hundreds (or even thousands) of dollars into Facebook advertising. There is no denying the popularity of Facebook. Over one billion people use Facebook. According to Social Media News, in Australia, there were over 13.2 million Facebook users in June 2014. Facebook has been downloaded on three out of every four smartphone devices, and more than 50% of Facebook users check Facebook every day. People engage on, and with, Facebook. Regardless of how popular Facebook might be, unless social media platforms are used selectively and efficiently, the likelihood of boosting customers and sales, and achieving all your business goals is (in my humble opinion) fairly unlikely. So, to help you achieve the best possible outcome from your Facebook advertising spend, here are a few handy hints. 1. Establish your goal Before you commit... read more

A Morning With Seth Godin in Melbourne

Seth Godin really needs no introduction, his name is synonymous with the world of Marketing. I, like millions of others, have been a big fan of his for years now. We thrive on his insightful, articulate, honest and inspiring views on human behaviour and the world of marketing. Godin is the author of 17 bestsellers, he’s a renowned speaker and also the founder of Squidoo.com. You can pick up a copy of his latest book which has been released ‘The Icarus Deception: How High Will You Fly?’ on Amazon which I’m really looking forward to reading. Godin’s book takes a look at the end of the industrial economy and he argues that we’ve all been brainwashed by industrial propaganda and now he is encouraging us all to think about standing out and not be so concerned with fitting in. When the opportunity came up to see the man himself present at ‘A Morning With Seth Godin’ hosted by the Business Chicks in Melbourne, the Marketing.com.au team jumped at the chance! If you didn’t get a chance to make it or you just wanted to revisit his great presentation, I’ve put together a round up of his presentation below. Enjoy! Seth began his presentation by reflecting back on a book he wrote when the Internet was in it’s infancy on 180 cool things you can do on the Internet. It sold 1800 copies which he said was a failure. At the same time with the same resources, two guys from California saw what he did but they built Yahoo! “They saw a blank slate. I said what do I already know... read more

Problogger: The Web Video Strategy For Bloggers – David Jenyns

David Jenyns is the complete entrepreneur. He is the founder of Melbourne SEO Services and Melbourne Video Productions and enjoys speaking at various events and workshops. Jenyns presented at Problogger 2014 on how to create a web video strategy for your blog. If you missed it we’ve got a round up of some of the key points covered below. Jenyns has had a lot of success in his career and he puts that down to video. Most people don’t do video, so there’s an opportunity. Web video is still in it’s infancy, so Jenyns urges the audience to get in now. He states that in 2018 they predict around three quarters of information online will be video. How Video Can Be The Core Component of Your Strategy Firstly, Jenyns notes that it’s important to build a subscriber database. The secret to this is YouTube. He freely admits that he is biased but he recommends considering video as your first approach and then you can use it to fuel your other channels. What You Will Need To Be Able To Make Your Own Video Camera (iPhone or Digital SLR) Audio (RØDE smartLav for iPhone) Tripod Lights (behind the camera person) So for under $2k you can have all that it takes to create high quality video content. Jenyns also recommended checking out the app Teleprompt. He also doesn’t recommend editing videos, other than to have an introduction with a logo in the lower third of the screen and then a call to action at the outro. You can get this done on Fiverr or even Splashio. Image courtesy of ProbloggerEvents.com YouTube Made... read more

Problogger: Introduction to Monetisation – Darren Rowse

Mr Problogger himself, Darren Rowse, put together a comprehensive introduction to monetisation. A full time blogger, Rowse makes a lucrative living from  blogs like Digital Photography SchooI and TwiTip. His number one tip for blogging monetisation: If you want your blog to be a business one day…treat it as one today. So, even if you’re not ready to monetise your blog yet yet, begin thinking about your blog as if you are already. According to Rowse, the best way to do this is start driving regular traffic to your blog today. You need to build the foundation for a blog that can be monetised by concentrating on three important tasks, right from the beginning: Creating great content Finding readers and promoting your blog Building your community and engagement Rowse also warned his audience of fledgling bloggers to get their expectations right. Blogging is definitely not a get-rich-quick scheme. It is estimated that only 10% of bloggers make more than $10K per annum through their blog. It is much more common for bloggers to make enough money through their blog to supplement a part-time job. And, even then, it can take four to five years to reach that stage. Ways to Make Money Through Blogging According to Rowse, there are more than 40 different ways to make money through blogging. He has very kindly laid out all these ways in the colourful mind map included here. If you’d like to take a closer look, it’s available via the Problogger website. So, let’s take a quick look at some of the most popular ways to make money from blogging. Advertising There is a multitude of... read more

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