Have you been thinking that you really should update your diary and get along to some Australian marketing industry conferences and events? They are a great opportunity for you to learn and network with others.
Conferences, workshops, training and seminars can help stimulate the creative juices and give you an insight into exactly what all your peers are up to.
Here is a list of upcoming Australian marketing, media and advertising conferences and events that just might take your fancy.
Upcoming Australian Marketing Conferences and Events
Melbourne SEO Meetup
5 March 2014, Melbourne
The Melbourne SEO meetup was founded in 2011 and is a great way to meet up with other like minded individuals in the industry, in a relaxed and informal session on digital and web marketing. The group share tips and advice on becoming a better web marketer or developer (whether you’re a sole trader or part of large agency).
It’s also about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique. The group meet on the second Wednesday of the month, it’s free to join.
For more information visit: http://www.meetup.com/Melbourne-SEO
Content Strategy Workshop
4 March 2014, Sydney
This one-day intensive workshop facilitated by Jonathan Crossfield, Storyteller, Content Strategist and Marketer, helps participants build a Content Strategy Framework that drives demand and engagement across digital channels. It is specifically developed for digital and marketing teams.
Learn how to:
- Build an integrated content strategy that unifies all elements to deliver your brand story across digital channels
- Streamline the process for planning, creation, publishing and governance of digital content
- Produce consistently relevant and compelling digital content to enhance online customer engagement
- Implement a content-led digital marketing model that engages customers at every stage of the buying cycle
- Develop a clear plan to test, measure and refine your content strategy
For more information visit: http://www.digitaltrainingevents.com
Search Marketing: What Has Changed and How It Affects Your ROI
5 March 2014, Brisbane
Search is a tried and tested method of driving website traffic and conversions, however there are continual updates and changes to stay across. Whether you do search management and optimisation in-house or through partners, it is important to continually review your activity to stay relevant.
Attend Interactive Minds’ March event to learn the must-know information for search engine marketing in 2014. Hear about the most significant changes to SEO and what you need to focus on. Discover how to breathe new life into a tired SEM campaign by leveraging new formats and enhanced tools. Plus see how you can leverage mobile search opportunities to improve your ROI. Our speakers will also discuss the important linkages between content and search and show you how to cover all the key requirements.
For more information visit: www.interactiveminds.com.au/page/Events/Brisbane/5th_March_2014/
The Global “BIG 5” Digital Marketing Masterclass
12 March 2014, Sydney and 14 March 2014, Melbourne
Join global “flying marketer” and digital expert Michael Leander on his FIRST ever visit to Australia. By the end of this one-day Digital Marketing Masterclass you’ll understand the “BIG 5″ concepts you need to grasp to make your digital marketing work hard in 2014
For more information visit: www.turning-leaf.com.au/big5event/#sthash.1jcQOlh9.q2hzb0hN.dpbs
Creating an SEO Strategy
13 March 2014, Sydney
The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. Making your website search engine friendly is one aspect of this strategy. In order to convert it to a sustainable growth strategy you also need to enhance the authority of the website in the eyes of your customers and search engines. This introductory class will cover both aspects of a successful SEO strategy whilst addressing the following areas with relevant and practical examples.
For more information visit: generalassemb.ly/education/creating-an-seo-strategy/sydney/4624
Product Management 101
18 March 2014, Sydney
Learn how to work with designers and developers to successfully build and launch digital products. In this class, we introduce you to the key product management concepts. Learn how to analyse the market, flesh out your ideas, identify risks, and validate assumptions. We also touch on the post-launch process of tracking performance, prioritising development of new features, and managing stakeholders.
Whether you’re considering a career in product management or launching your own digital product, you will need to draw on a diverse range of skills to determine viability, and to plan out a roadmap to longterm product success.
For more information visit: generalassemb.ly/education/product-management-101/sydney/4612
ad:tech Australia 2014
18 – 19 March 2014, Sydney
ad:tech 2014 has been recut and reshaped to reinvent the way marketers think about ‘digital’. With keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories, the entire 2014 program has been designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use.
It’s Australia’s first event program that is 100% crowdsourced by the industry for the industry! The two day program features a range of thought leaders speaking on subjects the market wants to know about, spanning creativity and design thinking, data and insights led marketing, marketing across multiple screens and much, much more.
For more information visit: http://www.adtechaustralia.com
Hitting Home Runs with Cross-Channel Campaigns
19 March 2014, Sydney
Seasoned marketers are challenged with the increasing complexity and volume of data and how best to extract insights to make real time decisions.
How do brands and their agencies sift through the sea of data to optimize their customer experience? How do marketers leverage multi-screen campaigns and their data to build a returnable online presence?
Join us and learn how sports associated brands are taking control of their mobile, video, display and social media campaigns to maximize cross-channel effectiveness in real time.
For more information visit: www.turn-live.com/
Games For Marketing
25 March 2014, Sydney and 10 April 2014, Melbourne
Despite the fact that games are the most popular content across all mediums, many brands are still wrestling with how they can use play effectively to achieve their marketing objectives. In this free seminar, we’ll get you up to speed with the state of play, who’s playing and what they’re playing.
Australia-China BusinessWeek 2014
27 March 2014, Melbourne & 28 August 2014, Sydney
Australia-China BusinessWeek provides an effective communication channel for businesses from both Australia and China. It focuses on the SME- Mid-Size business sector which depends more on external resources, partners and platforms when seeking opportunities in international markets. The aim is to create a credible business platform for businesses and investors from Australia and China to connect with the right contacts and have access to timely information on the opportunities in these two countries. ACBW 2014 will be expanded even further to include Guangzhou, one of the most important port cities in South China (and the sister city of NSW).
For more information visit: www.australianbusinessforum.com.au/events/acbw2014
Content Marketing World
31 March – 2 April 2014, Sydney
Content Marketing World is the largest gathering of content marketing professionals in the world. Learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team and implement a content marketing plan that will grow your business and engage your audience.
For more information visit: sydney.contentmarketingworld.com/
2 April 2014, Sydney
For those who understand what Gamification is, the business benefits and are now ready to take it to the next level. This Gamification Masterclass explores game design methodologies in depth and looks at how they can be applied to a range of business situations.
For more information visit: 3rdsense.com/events/gamification-masterclass-sydney
ADMA Data Day
7 April 2014, Melbourne and 10 April 2014, Sydney
ADMA Data Day is a superior data-driven event for marketers, advertisers and business analysts with the most comprehensive line up of global speakers in the events 10 year history. The program is designed to focus on driving success within your business today:
- Gain the competitive advantage needed for business success.
- Create meaningful, lasting relationships founded on data insight.
- Implement a truly effective data-driven marketing strategy and culture.
- Learn from global leaders who are harnessing the data revolution.
For more information visit: www.adma.com.au/attend/upcoming-events/data-day-2014/
The Mature Market
28 – 29 April 2014, Sydney
Engaging Australia’s Most Astute and Affluent Demographic. One-day connected forum with two half day post-forum workshops. Hear from:
- Harley-Davidson Australia
- Nine Network Australia
- Horticulture Australia Ltd
- Crown Group
- Evergreen Advertising & Marketing
- The Mature Marketing Association (UK)
- Panellist at the The Gruen Transfer on ABC:
- Adam Ferrier, Chief Strategy Officer, CumminsRoss
For more information visit: http://www.arkgroupaustralia.com.au/Events-E096MatureMarket.htm
SMX Search Marketing Expo
27 – 28 May, 2014, Sydney
A conference where both marketers and SEO-gurus can grow and learn from each other and global search engine marketing experts. Whether you are just getting started, planning your search strategy, managing the team, or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help boost your search marketing results and take your skills to the next level.
For more information visit: www.searchmarketingexpo.com.au
Marketing Summit 2014
28 May 2014, Brisbane
The theme for this years summit from the AMI is Signed, Sealed and Delivered.
Marketers complain they feel a lack of respect in their organisation. But you can earn respect and silence the nay-sayers simply by:
- Delivering products and services that surprise and delight,
- Delivering brands that are trusted like friends,
- Delivering campaigns that engage and amaze, and
- Delivering bottom line results for your business.
Marketers can sign, seal, and deliver for their organisations by enacting these three steps:
- Signed – taking ownership and accountability for your work
- Sealed – getting management support and approval
- Delivered – executing your vision, and measuring and sharing the results
For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx
4 – 5 June 2014, Sydney
Mumbrella360 is the biggest marketing and media event in Australia and is designed for everyone in the business of media, marketing and entertainment. With curated sessions put forward by Mumbrella readers, as well as keynotes from Australia’s most influential media and marketing executives, it’s a conference program that answers the questions you want to ask.
For more information visit: mumbrella360.com.au
ADMA Global Forum
28 – 30 July 2014, Sydney
Discover the most innovative marketing and advertising thinking, shared by the world’s most accomplished creative minds, data-driven marketers and advertising thought-leaders. The forum explores leading-edge concepts, practices and insights that you won’t find anywhere else. This event is about bringing you the very best from around the globe.
For more information visit: www.adma.com.au/adma-global-forum/
Marketing Week 2014
25 – 29 August 2014, Adelaide
The largest annual marketing conference of its kind in Australia brought to you by the AMI will bring together presenters and delegates representing a range of industries including marketing, advertising, graphic design, and market research.
For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx
Problogger Training Event
29-30 August 2014, Gold Coast
At this event you’ll learn from experienced international and local speakers with practical training you can go away and implement. The ‘Foundation’ sessions are for bloggers who are starting out or want to revisit the basics and then the in depth ‘Going Pro’ sessions are for bloggers who are already profiting but want to go to the next level. Fee includes catering and Friday networking event.
For more information visit: www.probloggerevents.com/
4 – 5 September 2014, Melbourne
Gain access to a world of new ideas, information and opportunities with the Australian Market & Social Research Society Annual Conference from international keynote speakers and thought leaders. Explore new thinking, technological updates, methodological updates and emerging trends while experiencing prime networking opportunities.
For more information visit: www.amsrs.com.au/conference-information