Have you been thinking that you really should update your diary and get along to some industry events? A great chance to network, conferences, workshops and seminars can help stimulate the creative juices and give you an insight into exactly what all your peers are up to. Here is a list of upcoming marketing, media and advertising conferences and events that just might take your fancy.
Asian Marketing Effectiveness Festival
26 – 27 April 2012, Pudong, Shangri La, Shanghai
The Festival, now in its 10th year is Asia Pacific’s foremost gathering of marketing, advertising and media industry professionals, marketing experts and brand pioneers. The Festival features a program of seminars, discussions, awards and networking opportunities. The Asian Marketing Effectiveness Awards, which was the basis for the festival, honour marketing professionals, their clients and their agencies for marketing programs and strategies that transform businesses and brands. The annual awards receive over 850 entries and are judged by a panel of top client and agency professionals. The Awards acknowledge the role of innovative strategy as well as creative craftsmanship in achieving results, and therefore unite creativity with effectiveness.
For more information, visit: http://www.ame.asia/
The Mobile Show
30 April – 1 May 2012, Melbourne Convention & Exhibition Centre
The Mobile Show is one of Australia’s premier mobile technology conferences. The conference will include an exhibition showcase and sixty free seminars covering mobile applications, mobile advertising and M2M.
For more information, visit www.terrapinn.com
SEO Training
7-9 May 2012, Menzies Hotel, Sydney
This three day search engine optimisation (SEO) training course covers topics including: SEO approach, principles, strategies and methodologies. The course is presented by Bruce Clay and includes these topics: how to improve your website rankings; how to increase traffic to your website; emerging trends; social media strategies; digital asset optimisation; SEO checklists; and link building.
For more information, visit: www.bruceclay.com
Data Day
Brisbane – 10 May 2012
Sydney – 15 May 2012
Melbourne – 17 May 2012
The Data Day program in Sydney, Melbourne and Brisbane is designed to help marketers of all levels harness the emerging power of data. This year’s event will showcase the latest innovations from around the world along with cutting-edge insights from Australia’s best data-driven marketers. Data Day also includes an exhibition by a select group of event partners showcasing the latest products, services and technologies for data-driven marketers.
For more information, visit: http://www.adma.com.au/
2012 Women in PR Forum
11 May 2012, Showtime Events, 61 South Wharf Promenade, South Wharf
The annual Women in PR Forum will focus on the shifting trend towards online news. As consumers turn to the web for their daily news fix, online content is exploding through a variety of platforms including mobile, web and tablet. People no longer want to wait for news bulletins and actively search for alternative and authentic sources of instant news. Panel members include: Linda Bracken, Jeffrey Browne, Michael Short and Sara James.
For more information, visit: www.pria.com.au
Internet Marketing and Social Media Workshops
15-16 May 2012, Level 12, 198 Berkeley Street, Carlton, Victoria
These workshops are best suited for managers and professionals with responsibilities for marketing, e-marketing and communications. The two workshops cover internet marketing strategy and key elements for improving performance and measuring success. You will also learn about social media marketing and how to build an effective social media campaign.
For more information, visit: http://www.gsbe.unimelb.edu.au/courses/execedu/internet-marketing-and-social-media.html?
Connect Global Tour: Marketing to the Power of One
16 May 2012, Intercontinental Hotel, Sydney
ExactTarget is embarking on a journey to bring together the world’s top marketers in Sydney. As part of the event, marketers from around the world will have the chance to learn about Marketing to the POWER of ONE—the idea that even though consumers are in control of brand messages, marketers can still transcend siloed communications to truly connect with each individual consumer. This half day event will provide exclusive research on how Australian consumers connect with brands via email, mobile and social media, thought provoking presentations from Joseph Jaffe, Author of Flip the Funnel as well as some of the most well known B2B technology providers across the globe.
For more information, visit: www.exacttarget.com
PRIA Northern Territory Networking Event 2012
17 May 2012, Venue to be confirmed
Join industry colleagues and friends for a drink or two to celebrate a job well done!
For more information, visit: www.pria.com.au
PR for PR’s – the strategic value of what we bring to the business
22 May 2012, Venue to be confirmed
Corporate Affairs and the strategic value of what we bring to the business are well known to PR practitioners. What are the proven methodologies for securing executive and board level advocacy for PR and how do we improve the level of understanding as to what corporate communication delivers for the business?
For more information, visit: www.pria.com.au
CeBIT Australia 2012
22 – 24 May 2012, Sydney Convention and Exhibition Centre
The nature of business is constantly changing. From the cloud to mobile apps to eCommerce; if you stop moving then you get left behind. At CeBIT 2012, attendees will learn how to be successful in business, even within their means and budget. Speakers will include global and local thought-leaders, policy-makers and business-influencers. Attendees will also be able to meet suppliers who can give you practical answers which you might even be able to implement immediately. The conference is Australia’s largest ICT business event with over 600 exhibitors and 30,000 business visitors.
For more information, visit: www.cebit.com.au
Digital Advertising, Marketing and Media Summit
28 May 2012, Dockside Sydney
This summit will offer attendees powerful digital and social media insights, give attendees the opportunity to explore the changing market place, enhance their company’s influence in the digital sphere and provide detailed information for online branding opportunities. There will also be the chance to view award winning case studies, pick up tips on how to put together an integrated, effective communication strategy as well as how to incorporate best practice search engine optimisation into websites.
For more information, visit: www.elitemedia.com.au
The 2012 Marketing Summit
31 May 2012, Victoria Park Function Centre, Herston, Brisbane
Theme: ‘Show Me the Money: Marketing that outsmarts uncertainty’.
The 2012 Marketing Summit has a dynamic line-up of speakers from a broad range of industries including: airline, agency, construction, manufacturing and psychology. The summit will concentrate on marketing strategy, sales, consumer insights, branding and digital marketing from leading Australian and international brands. There will be a focus on practical approaches for making marketing a core driver of revenue growth and progress.
For more information, visit: http://www.ami.org.au/2012summit/
Email and Social Marketing Seminar
Brisbane – 14 June 2012
Sydney – 19 June 2012
Melbourne – 21 June 2012
Back for a second year by popular demand, ADMA brings you a unique opportunity to learn how to combine the power of email and social media to increase engagement, click through rates and ROI as part of a fully integrated communications strategy. Dramatically improve your bottom line performance by developing targeted, relevant and engaging email and social campaigns that turn clicks into bottom line revenue.
For more information, visit: www.adma.com.au
PRIA NSW: Women in PR Lunch 2012
29 June 2012, Venue to be confirmed
Be inspired by these women, listen as they share with you their secrets, stories and sensations over lunch. This event will cover current and upcoming trends in Digital Media within the PR and Communications industry. Enjoy a fabulous lunch with your fellow Women in PR. We will also hold our luxury silent auction, draw lucky table prizes and every attendee will receive a complimentary gift bag to take home.
For more information, visit: www.pria.com.au
PRIA NT: Women in Communication Breakfast 2012
29 Jun 2012 , Venue to be confirmed
Be inspired by women of communication, listen as they share with you their secrets, stories and sensations over breakfast.
For more information, visit: www.pria.com.au
Employer Branding & Employee Engagement Summit
30-31 July 2012, Sofitel Sydney Wentworth, Sydney
Join the inaugural Employer Branding & Employee Engagement Summit in Sydney to hear proven strategies from employers of choice who are actively engaging their workforce to build competitive advantage. You’ll hear what really works so you can make the most of limited resources. No matter what the size of your organisation, you’ll be sure to take away fresh ideas to make your strategies work in practice.
- Articulate your value proposition and communicate this externally to attract top talent
- Gain internal support for employer brand initiatives and demonstrate the value to your organisation
- Use social media and other communication tools to increase engagement in your organisation and communicate company goals
- Promote the role of line managers in creating an engaged workforce
- Understand what makes your employees happy and take away strategies to increase engagement scores in your organisation
For more information, visit: http://acevents.com.au/employerbranding2012
Marketing Week National Level Conference
28-31 August 2012, Festival Centre, Adelaide
Theme: Change … Listen, Learn, Evolve
This conference is specifically for brand managers, communicators, agencies, designers and media buyers. The conference will look at all the tools, ideas and strategies needed to compete in today’s fast-paced market. The objective of Marketing Week 2012 is to help marketing professionals meet a changing communications environment head-on so, thereby leveraging the latest technology to engage better with clients, customers and target audiences.
For more information, visit: www.ami.org.au
Government Marketing and Communications Conference
12 – 14 September 2012, Hyatt Regency, Sanctuary Cove, Queensland
Details still to be confirmed.
For more information, visit: www.ami.org.au
Australian Marketing Institute Annual Conference
24 – 25 October 2012, Grand Hyatt, Melbourne
This is the annual, national conference of the Australian Marketing Institute which incorporates the presentation of awards to the winners of the 2012 Awards for Marketing Excellence.
For more information, visit: www.ami.org.au
World Public Relations Forum 2012: Melbourne
Global Alliance for Public Relations and Communication Management
19 – 21 November 2012, Melbourne Convention & Exhibition Centre
Australia is hosting the World Public Relations Forum in Melbourne for the first time ever. The conference is held every two years. The world’s leading public relations communications professionals come together to discuss research, ideas and brand new methods available within the professional communications industry.
For more information, visit: www.pria.com.au
Australian Marketing Institute of Australia Foundation Workshops 2012
T: 1300 737 445
E: events@ami.org.au
W: www.ami.org.au
Principles of Digital Marketing
This one day workshop introduces attendees to the world of digital marketing. Topics include the change to marketing as a result of the increased reliance on digital technology, how to integrate traditional marketing techniques with digital marketing techniques, online consumer behaviour and expenditure, search engine rankings and marketing, mobile marketing, email marketing and the use of social media and networking.
WA 28 March 2012
NSW 8 May 2012
QLD 10 May 2012
NSW 20 June 2012
VIC 16 August 2012
VIC 18 September 2012
SA 19 September 2012
QLD 6 November 2012
Principles of Marketing
This two day workshop outlines the elements that should be included in a marketing campaign’s concept: customers (or clients), segmentation, positioning, the 7 p’s, the broader environment and methods of communication.
NSW 12-13 March 2012
VIC 22-23 March 2012
QLD 3-4 May 2012
NSW 21-22 May 2012
WA 7-8 June 2012
SA 23-24 July 2012
VIC 6-7 August 2012
NSW 27-28 August 2012
NSW 5-6 November 2012
VIC 13-14 November 2012
Principles of Marketing Budgets
This one day workshop will enable attendees to develop their own marketing budgets and provide tips on how to present it to management. It will include a broad overview of accounting concepts and techniques; explain what a budget is; provide a template budget for use in excel format; and will include the presentation of some actual budget case studies..
VIC 27 July 2012
NSW 31 August 2012
Effective Marketing Plans from Strategy to Tactics
This two day workshop will investigate how a marketing strategy can be developed within a company’s marketing plan. It will outline how to align the business objectives with the marketing plan as well as more practical outcomes such as how to use existing resources in conjunction with the marketing plan. Attendees will develop a strategic marketing template into a marketing strategy.
NSW 29-30 March 2012
VIC 10-11 May 2012
NSW 14-15 June 2012
VIC 10-11 September 2012
NSW 17-18 September 2012
QLD 15-16 October 2012
SA 25-26 October 2012
NSW 22-23 November 2012
VIC 29-30 November 2012
Marketing for Professional Services
This two day workshop investigates professional services marketing as well as business to business marketing. It will cover topics such as customer needs, lifecycle management, and how to build loyalty for intangible benefits (or services). Attendees will be expected to discuss their own ‘real life’ examples.
VIC 16-17 May 2012
NSW 16-17 July 2012
QLD 3-4 September 2012
Market Research for Marketers
This one day workshop is designed to outline how market research techniques can be used effectively (and to the benefit of your client or company) in marketing plans and the evaluation of marketing campaigns.
NSW 30 August 2012
Measuring Marketing Performance
This one day workshop will expand attendees’ skills in measuring marketing and public relations performance. Measurement is fundamental to communication management. It helps to improve future campaigns and can increase the level of funding available for the next campaign.
NSW 22 March 2012
TAS 25 July 2012
VIC 30 October 2012
Segmentation for Competitive Advantage
This one day workshop looks at how to understand which customer segment should be targeted be a company and why. It will present a method by which attendees can evaluate market segments for their brand, using segmentation profiles.
VIC 18 May 2012
NSW 30 July 2012
TAS 27 September 2012
Social Media Applications for Business
This two day workshop introduces attendees to the use of social media for business purposes, social media strategy and planning as well as a practical introduction on how to use the most common and social networking and media applications within a business context.
NSW 19-20 March 2012
SA 1-2 May 2012
VIC 22-23 May 2012
QLD 5-6 June 2012
WA 5-6 September 2012
NSW 10-11 September 2012
VIC 21-22 November 2012
Business and Public Relations Writing
This two day workshop will give attendees the skills to write for business, public relations and corporate communications needs. It will cover writing for media releases, for website content, for blogs and for e-newsletters.
NSW 6-7 March 2012
VIC 13-14 March 2012
WA 8-9 May 2012
SA 29-30 May 2012
NSW 17-18 July 2012
VIC 4-5 September 2012
QLD 16-17 October 2012
Principles of Media Release Writing
This one day workshop will enable attendees to write basic media releases. It will provide hands-on experience and examples. It will outline the five Ws: who, what, where, when and why and will help attendees write interesting media releases which are more likely to be picked up by media outlets. NSW 1 May
VIC 25 July 2012
QLD 29 August 2012
Principles of Online Writing
This one day workshop will help attendees to improve their online content writing skills. Website copy is very different to normal writing styles and its need is increasing. Online content includes content for websites, blogs and even e-newsletters. This workshop will take participants through a range of techniques to improve their online writing style.
VIC 13 June 2012
QLD 23 October 2012
NSW 13 November 2012
Principles of Service Design
This workshop will outline how you can improve your service to promote confidence within your brand. A top-notch service approach greatly assists any marketing campaign. It ensures that you are delivering to your clients just what you promised you would.
NSW 22 June 2012
VIC 10 August 2012
Project Management Skills for Marketing Professionals
This two day workshop is designed for marketers who regularly need to communication new products or services to the wider community and generate real, tangible results. This workshop will demonstrate how project management skills enhance marketing campaigns through coordinated approach. The workshop will demonstrate how to use project plans which correspond with sound project management philosophies.
NSW 31 May – 1 June 2012
QLD 18-19 June 2012
VIC 15-16 November 2012
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