Have you been thinking that you really should update your diary and get along to some Australian marketing industry conferences and events? They are a great opportunity for you to learn and network with industry colleagues, thought leaders and innovators.

Conferences, workshops, training and seminars can help stimulate the creative juices and give you an insight into exactly what all your peers are up to.

We’ve compiled is a comprehensive list of upcoming Australian marketing, media and advertising conferences and events. Take a look. You never know; one might just take your fancy.

Upcoming Australian Marketing Conferences and Events



APRIL 2014

ADMA Data Day

7 April 2014, Melbourne

10 April 2014, Sydney

ADMA Data Day is a superior data-driven event for marketers, advertisers and business analysts. The event has the most comprehensive line up of global speakers in the event’s 10 year history. The program is designed to focus on driving success within your business, including:

  • Gain the competitive advantage needed for business success
  • Create meaningful, lasting relationships founded on data insight
  • Implement a truly effective data-driven marketing strategy and culture
  • Learn from global leaders who are harnessing the data revolution

For more information visit: www.adma.com.au/attend/upcoming-events/data-day-2014

The Australian Graphic Design Association’s Speakers Tours – Paul Barnes – Commercial Type

13 April 2014, Melbourne

14 April 2014, Hobart

15 April 2014, Canberra

The Australian Graphic Design Association and the University of Canberra present this speech. Paul Barnes is a leading typographer and graphic designer who specialises in lettering, type and publication design. He has worked for Newsweek and Esquire magazines and has won numerous titles including one of the top 50 designers in Britain.

For more information visit: http://www.agda.com.au/events-awards/events/speaker-tours/paul-barnes-commercial-type-act

The Australian Graphic Design Association Industry Insight – First Five Out

15 April 2014, Adelaide

First Five Out is a forum where creatives from various disciplines share their struggles, mistakes and successes. They will share how they’ve forged their careers. Hosted by the Australian Graphic Design Association, the event will also include a Q&A session and will see the launch of the Association’s 2014 mentoring program.

For more information visit: http://www.agda.com.au/events-awards/events/industry-insight/first-five-out-sa

Measurement and Evaluation in Public Relations

15 April 2014, Sydney

This breakfast seminar will include insights from Professor Tom Watson on his most recent book ‘Evaluating Public Relations: A Best Practise Guide to Public Relations Planning, Research and Evaluation’. It will also include an address from Jim MacNamara, during which he will outline his (yet to be delivered) keynote address for the International Summit on Public Relations Measurement (being held in June). John Croll will also discuss global Measurement Week.

For more information visit: http://www.pria.com.au/training/event/measurement-and-evaluation-in-pr

The Australian Graphic Design Association Industry Insight – We Bring Cake Presents

16 April 2014, Brisbane

The 2013 National Print Award winner, Platypus Graphics, presents a behind-the-scenes look at the print production process. Platypus Graphics has a team of over 80 employees, and provides a whole range of services, from pre-press to printing, packaging and logistics. Operations Manager, Neville Butler, will conduct a tour of their printing facilities while explaining their work.

For more information visit: http://www.agda.com.au/events-awards/events/industry-insight/we-bring-cake-presents

The Mature Market

28 – 29 April 2014, Sydney

Engaging Australia’s Most Astute and Affluent Demographic. One-day connected forum with two half day post-forum workshops. Hear from:

  • Harley-Davidson Australia
  • Nine Network Australia
  • Horticulture Australia Ltd
  • Crown Group
  • SeniorsHousingOnline.com.au
  • Evergreen Advertising & Marketing
  • The Mature Marketing Association (UK)
  • Panellist at the The Gruen Transfer on ABC:
  • Adam Ferrier, Chief Strategy Officer, CumminsRoss

For more information visit: http://www.arkgroupaustralia.com.au/Events-E096MatureMarket.htm

MBA in a Day

29 April 2014, Sydney

6 May 2014, Melbourne

Matt Costello (experienced entrepreneur, investor and corporate advisor) will present this highly successful intensive one day course on business and financial management. This digital Masters of Business Administration (MBA) focuses specifically on the needs of fast-changing, highly competitive, nimble businesses. It is specifically designed for business owners and senior managers within the digital sector. Hosted by the AIMIA, the workshop will focus on building repeat business and developing new revenue streams.

For more information visit: https://aimia.worldsecuresystems.com/BookingRetrieve.aspx?ID=278121#.U0ThBK2SzVs

Presentation and Pitching with Simon Mossman

29 April 2014, Melbourne

On behalf of the Public Relations Institute of Australia (PRIA), Simon Mossman will present this session on presenting and pitching stories to journalists. Simon has extensive experience as a frontline news reporter, having worked across print, broadcast and digital mediums in Australia and the UK. Simon has worked for a number of global television news services including London-based Sky News (BSkyB), ITN and Reuters Television. In Australia, Simon worked for AAP, Reuters and the Nine Network.

For more information visit: http://www.pria.com.au/training/event/presentation-and-pitching-with-Simon-Mossman

Adelaide Oval: Too Hot To Handle?

29 April 2014, Adelaide

In just sixty minutes, learn how to manage the media around a high-profile project that continues to generate a high level of public interest and media attention. At the first event in the PR60 series of workshops, PRIA Fellow Phil Martin and consultant Kristy MacFarlane of Michels Warren will use the Adelaide Oval media communications project to show attendees how to tackle the highlights and lowlights of media management for a high-profile and often contentious redevelopment project. PR60 is sixty minutes of intensive learning designed for public relations and communications professionals to improve their skills and knowledge through a series of short professional development sessions, while providing the opportunity to network with peers and colleagues.

For more information visit: http://www.pria.com.au/training/event/adelaide-oval-too-hot-to-handle-join-us-for-the-first-pr60-event

Early Bird Breakfast

30 April 2014, Perth

Organised by the Australian Direct Marketing Association, the April Early Bird Breakfast is the first in a series of three breakfast sessions on Customer Engagement. The guest speaker for this breakfast is Steve Mummery, General Manager of Channel 7’s Telethon Trust. In 2013 alone, the telethon raised $20.7 million. Steve runs a small team of people who are dedicated to financially supporting the medical and social welfare of children and funding research into childhood diseases.

For more information visit: http://www.adma.com.au/attend/upcoming-events/adma-wa-early-bird-breakfast-april


30 April 2014, Sydney

Neuromarketing is a rapidly developing field that draws on lessons from both neuroscience and psychology to inform marketing. The field draws on the understanding of how consumers think, and therefore make brand and product purchase decisions. Used properly, neuromarketing can enhance the effectiveness of marketing campaigns. This one hour breakfast seminar, presented by the Australian Institute of Marketing, will provide an overview of neuromarketing using case studies and academic research.

For more information visit: http://www.ami.org.au

Everything consultancy owners and directors need to know about insurance – lifeline or money pit?

30 April 2014, Sydney

Public relations consultancy firms are paying more and more in insurance – professional indemnity, business insurance, key man insurance, directors’ insurance workers compensation insurance, public liability insurance. Some of these insurances are compulsory to pitch for some client work. Presented by the Public Relations Institute of Australia (PRIA), Tony Sykes will explain professional indemnity insurance, what it should cover and how much you should pay. He’ll also run through the best policies for PR agencies from at least three insurance companies. A director of General Insurance Brokers of Australia, Tony Sykes has more than 20 years insurance industry experience and is a specialist in the insurance needs of small to medium enterprise businesses across a diverse range of industry types.

For more information visit: http://www.pria.com.au/training/event/everything-consultancy-owners-and-directors-need-to-know-about-insurance-lifeline-or-money-pit

Next Step 2014 Program

30 April 2014, Brisbane

Hosted by the Asia Pacific Professional Services Marketing Association, the Next Step program is a series of five events (usually a one hour interactive event followed by networking) run over the course of a year. The objective of the events is to develop the skills of marketers and business development professionals in the early stages of their career. The April event will focus on building your personal brand, and how building your credibility will provide more opportunities.

For more information visit: http://www.apsma.com.au

Going Digital: Developing a Digital Strategy for Your Firm

30 April 2014, Melbourne

The Asia Pacific Professional Services Marketing Association has developed sessions focussed on digital strategy and the various online platforms that are most relevant to professional services. This session will focus on ways to raise awareness of your firm and its employees, how to demonstrate your expertise via digital marketing and how to use digital marketing to acquire new business. Speakers will include Jim Thompson, founder of One Rabbit, a digital agency born in part from a personal drive to help clients maximise the new business opportunities a well thought out and executed digital strategy can deliver.

For more information visit: http://www.apsma.com.au

Annual Australian Fraud Summit

30 April to 2 May 2014, Sydney

The third annual Fraud Summit will commence with an exploration of PPP, international trends and the cultural and legal landscapes surrounding fraud and its risks. Each day will then split into two streams bringing together two fundamental pillars of corruption: Securing the growing digital workforce and Eliminating risk through optimised workplace structures. Key industry speakers include:

  • Dr Ying Yang, Director – Risk and Information Services, Australian Taxation Office
  • Greg Saunders, Director Governance and Risk Management, Department of Sustainability and Environment
  • Chris McCann, Assistant Vice President; Chief Risk Officer – Asia Pacific Zone, Chubb Insurance
  • Todd Smithson, Chief Security Officer, Thales Australia
  • David Gorton, Group General Manager – Risk and Internal Audit, Asciano
  • Nisha Graham, Group Risk Manager, BPAY Group
  • Celeste De Highden, Head of Anti-fraud Services, National Australia Bank
  • Blair Parker, Head of Legal, Oceania/South Pacific Region, DHL
  • Matthew McCarthy, Intelligence Director, State Crime Command – Manager, NSW Police Force
  • Anne Wooding-Giles, Assistant Registrar – Identity Security, NSW Registry of Births, Deaths and Marriages
  • William Kokkaris, Principal Manager – Fraud and Corruption Prevention, Transport for NSW
  • Dr Stuart Palmer, Head of Ethics Services, St James Ethics Centre
  • Ken Gamble, Executive Chairman, Internet Fraud Watchdog

For more information visit: http://iia.net.au/Events/akolade-3rd-annual-australian-fraud-summit

MAY 2014

Next Generation Video Strategy

1 May 2014, Sydney

Securing revenue and return on investment for online video distribution is reliant on high quality online video experiences. During this workshop, the AIMA will look at what the next generation of video experience will look like and what impact this will have on content producers and distributors. The panel will discuss the array of technologies available for producing videos, how to prioritise user experience, advertising and subscriptions and optimising videos for various devices.

For more information visit: https://aimia.worldsecuresystems.com/BookingRetrieve.aspx?ID=278419#.U0TiJq2SzVs

Back to Basics – Creative Styling with Amanda Talbot

3 May 2014, Brisbane

Renowned stylist Amanda Talbot will share all her styling secrets in this one day workshop. Amanda has been trend forecasting for global brands like Louis Vuitton and IKEA and published a book, ‘Rethink: The Way You Live’, which focuses on global living trends. She will explain how to source and select props and products and how to use colour and composition to make your photos more effective. It’s the perfect workshop for stylists, graphic designers, photographers and all sorts of creative professionals.

For more information visit: http://www.agda.com.au/events-awards/events/back-to-basics/creative-styling-workshop-with-amanda-talbot

CeBIT Australia

5 May 2014, Sydney

With over 34,000 attendees you will experience the full potential of networking with thousands of CXOs from the world’s biggest companies, giving you the insights to maximise your investment in business strategy and technology. Become early adopters of technology-driven business at CeBIT Global Conferences. Learn from leaders of innovation in enterprise mobility, cloud computing, eGovernment, cyber security, big data and business intelligence, eHealth and the digital future of communication.

For more information visit: http://www.cebit.com.au

Compelling Storytelling

7 May 2014, Sydney

Presented by the Public Relations Institute of Australia (PRIA), Compelling Storytelling will show you how to use stories to supercharge your content. This full-day course will teach you how to structure and write narratives that can enliven everything from reports and case studies, to blogs and speeches. Using real-life examples, it will give you lots of tools and tips on how to write compelling stories for your business, not-for-profit or government organisation.The session will cover:

  • Brain science findings on why stories are so powerful
  • How storytelling can boost your brand and cut through in campaigns
  • Where to find evocative stories
  • How to grip your audience: lessons and techniques from journalism
  • Striking introductions, nut paragraphs and evocative endings – putting the elements together
  • Tips on how narrative structure can be used to enliven even seemingly dull topics
  • The best writing style for different types of stories
  • Examples of successful storytelling campaigns, including stories that went viral

For more information visit: http://www.pria.com.au/training/event/compelling-storytelling

Your Crisis and the Opinion Cycle with Geoffrey Stackhouse

7 May 2014, Sydney

Presented by the Public Relations Institute of Australia, Geoffrey Stackhouse will use real life case studies to discuss:

  • What really drives the media in a crisis
  • The three phases of a crisis and what to do at each stage
  • What drives the opinion cycle and how to win that battle
  • Who should be the public face of your crisis
  • Crisis spokesperson techniques to maintain integrity in the firing line
  • When and how to deliver a compelling apology
  • Monitoring and responding to bloggers in a crisis
  • Correcting rumours on the internet
  • How to prepare your organisation for a crisis

A former management consultant with more than 25 years experience in journalism, Geoffrey has written for BRW and the Sydney Morning Herald. Geoffrey has also worked in-house at such company’s including JP Morgan, Deloitte and Commonwealth Bank.

For more information visit: http://www.pria.com.au/training/event/your-crisis-and-the-opinion-cycle-with-geoffrey-stackhouse

How to Position Yourself in Front of Stakeholders

7 May 2014, Brisbane

The Asia Pacific Professional Services Marketing Association will host this personal development session that will explore how your personal brand affects the way that others view you. It will cover what your personal brand is, how others perceive you, how your behaviour aligns with how you want to be viewed and what damaging behaviours you might be exhibiting. Fiona Darroch-Speedie will run the session. Fiona has been working in the learning and development field for more than 20 years and is currently Aurecon’s Senior Talent Development Consultant.

For more information visit: http://www.apsma.com.au

Marketing and BD Basics: Tips for New Starters to the Profession

7 May 2014, Melbourne

Presented by the Asia Pacific Professional Services Marketing Association, this interactive session will provide guidance on the challenges of marketing for professional services, and how to overcome those challenges. Speakers will include Dale Bryce (Group Manager Marketing, Sinclair Knight Merz and President of the APSMA), Marishka Cross (Senior Proposal Coach, PwC), Vivienne Corcoran (Director, Marketing Logic) and Lucia Halliburton (Business Development Manager, Victorian Government Solicitor’s Office).

For more information visit: http://www.apsma.com.au

Lunch with Duncan Ord

8 May 2014, Perth

Organised by the PRIA, this lunch and round table event is the perfect opportunity to meet Duncan Ord, Deputy General of the Western Australian Department of Aboriginal Affairs. Duncan will focus on his time working in Aboriginal affairs and the importance of the changing narrative within government, within the media and within the Aboriginal community itself in addressing past policy failures. He will explain how a public servant becomes an agent of change.

For more information visit: http://www.pria.com.au/training/event/lunch-duncan-ord

Behaviour Change – Can Government Really Do It?

14 May 2014, Sydney

Run by the Australian Institute of Marketing, this breakfast seminar will address whether governments across Australia can really influence people to eat better, exercise more, prepare for emergencies or drive more safely. Joan Young, CEO of Colmar Brunton and one of Australia’s leading social media experts will lead the seminar that will include a facilitated panel discussion.

For more information visit: http://www.ami.org.au

Young Guns ROI

20 May 2014, Perth

The Public Relations Institute of Australia (PRIA) Young Guns May event will focus on return on investment (ROI). Guest speakers for this event are Rosalind Nelli (Corporate Affairs Advisor, RAC WA) and Christie Clements-Shepherd (Senior Strategist, Clarity Communications).

For more information visit: http://www.pria.com.au/training/event/young-guns-roi-may

Optimised Content Marketing Workshop

20 May 2014, Sydney

The 1-day Optimised Content Marketing Workshop helps participants integrate Content+Search+Social to attract, engage and convert. Running in Sydney on the 20th of May 2014, this practical and interactive workshop has been specifically developed for digital and marketing teams facilitated by Jonathan Crossfield, Storyteller, Writer and Content Marketing Consultant. Learning outcomes will include:

  • Develop an integrated and holistic approach to content, search and social marketing
  • Build a keyword strategy and understand search and social algorithms
  • Implement and manage tactical content marketing campaign plans
  • Gain valuable insight from online, search and social media data to understand customer behaviour, enhance campaigns, and inspire new content initiatives
  • Test, measure and refine content marketing campaign performance

For more information visit: www.optimisedcontentmarketing.com

Social Media with Michelle Prak

21 May 2014, Adelaide

If you don’t think you’re quite up to speed; if you can’t sort your tweeting from your liking, then this engrossing and valuable session hosted by the PRIA could be for you. You’ll come away with a good understanding and appreciation of the distinct social media networks; and armed with ideas and approaches for your clients. Michelle Prak is one of South Australia’s leading social media consultants. Michelle is used as a social media expert by the news media and can be heard regularly on ABC radio 891 Adelaide.

For more information visit: http://www.pria.com.au/training/event/social-media-with-michelle-prak

Designed Communications with Derryn Heilbuth

21 May 2014, Adelaide

During this Public Relations Institute of Australia (PRIA) session, attendees will learn how to create compelling stories and use infographics to amplify the impact of their organisation’s stories. Attendees will learn how to turn employees and customers into brand advocates. This workshop will be based on real life case studies. Derryn has over 20 years of corporate communications experience, following an earlier career in newspaper, magazine and television journalism. Before founding Businesswriters & Design, Derryn was Publications Editor at Westpac Banking Corporation.

For more information visit: http://www.pria.com.au/training/event/designed-communications-with-derryn-heilbuth-SA

Essential Digital Project Management

21 May 2014, Melbourne

We all know that managing projects can be difficult. No two projects are ever the same. The deliverables are different. The clients are different. The stakeholders are different. Presented by the AIMIA, this course will provide a range of tools and processes to help attendees deliver successful projects, on time and on budget. It will educate attendees on how to limit scope creep and change requests, provide essential templates and documentation and help identify red flags.

For more information visit: https://aimia.worldsecuresystems.com/BookingRetrieve.aspx?ID=279383#.U0Tl-a2SzVs

SMX Search Marketing Expo

27 to 28 May, 2014, Sydney

A conference where both marketers and SEO-gurus can grow and learn from each other and global search engine marketing experts. Whether you are just getting started, planning your search strategy, managing the team, or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help boost your search marketing results and take your skills to the next level.

For more information visit: www.searchmarketingexpo.com.au

Marketing Summit 2014

28 May 2014, Brisbane

The theme for this years summit from the AMI is Signed, Sealed and Delivered.

Marketers complain they feel a lack of respect in their organisation. But you can earn respect and silence the nay-sayers simply by:

  • Delivering products and services that surprise and delight,
  • Delivering brands that are trusted like friends,
  • Delivering campaigns that engage and amaze, and
  • Delivering bottom line results for your business.

Marketers can sign, seal, and deliver for their organisations by enacting these three steps:

  • Signed – taking ownership and accountability for your work
  • Sealed – getting management support and approval
  • Delivered – executing your vision, and measuring and sharing the results

For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx

Social Media with Beth Powell

28 May 2014, Brisbane

Beth Powell has been consulting to businesses and training people in using social media and digital tools for the past five years. Hosted by the Public Relations Institute of Australia (PRIA), the focus for this session will be how businesses can best use social media and digital marketing and communications for specific business outcomes and organisational change. Beth lectures in social media and digital marketing in the Bachelor of Business program at the APM Institute in Sydney. Beth also writes and facilitates social media and digital marketing and communications training and professional development programs for the Australian Marketing Institute and the Public Relations Institute of Australia.

For more information visit: http://www.pria.com.au/training/event/social-media-with-beth-powell

The Walking Head

28 May 2014, Perth

This Public Relations Institute of Australia (PRIA) workshop will help you define and tackle the challenges of digitising and socialising your business. It will be a group collaboration using a design thinking process to explore the very real business challenges of operating in the social, digital and mobile world today. During the workshop you will:

  • Tell stories, empathise, identify, clarify and share respective challenges
  • Aggregate, explore, support, vote up and choose problems to address
  • Develop, test, revisit, decrypt and prototype solutions
  • Present, apply feedback, iterate and refine to create our own take outs

For more information visit: http://www.pria.com.au/training/event/social-media-may-2014

Industry Insight – Graphic Design in 2020

31 May 2014, Sydney

Graphic design is constantly evolving and changing. The best way to stay ahead of the pack is to know what’s on the horizon. Hosted by the Australian Graphic Design Association (in partnership with Vivid), this event will include associations, educators, employers, suppliers and journalists. All of whom will explain their top three future trends for the graphic design industry.

For more information visit: http://www.agda.com.au/events-awards/events/industry-insight/graphic-design-in-2020

JUNE 2014


4 to 5 June 2014, Sydney

Mumbrella360 is the biggest marketing and media event in Australia and is designed for everyone in the business of media, marketing and entertainment. With curated sessions put forward by Mumbrella readers, as well as keynotes from Australia’s most influential media and marketing executives, it’s a conference program that answers the questions you want to ask.

For more information visit: mumbrella360.com.au

Digital Marketing Forum 2014

23 to 25 June 2014, Sydney

Akolade presents the 2nd annual Digital Marketing Forum in Sydney. The forum will include a wide array of thought-leading speakers, 12 case studies and plenty of networking opportunities. Key speakers include:

  • David Holmes, CEO, AIMIA
  • Adam Zammit, CEO, Big Day Out & Peer Group Media
  • Alice Manners, CEO, IAB Australia
  • Emily Rayner, Group Digital Director, Nova Entertainment
  • Carl Mogridge, Head of Digital Australia & New Zealand, Avon
  • Duncan Young, Head of 2016 Census, Australian Bureau of Statistics
  • Louise Martin, Director Strategic Communication and Protocol Branch, Department of Premier & Cabinet VIC
  • Gail Fairlamb, Acting Director – Strategic Engagement and Communication, Department of Premier & Cabinet SA
  • Neil Collins, Senior Digital Marketing Manager, Fox Sports

For more information visit: http://www.akolade.com.au/EventMicroSite.aspx?id=94

JULY 2014

ADMA Global Forum

28 to 30 July 2014, Sydney

Discover the most innovative marketing and advertising thinking, shared by the world’s most accomplished creative minds, data-driven marketers and advertising thought-leaders. The forum explores leading-edge concepts, practices and insights that you won’t find anywhere else. This event is about bringing you the very best from around the globe.

For more information visit: www.adma.com.au/adma-global-forum


Government Marketing and Communications Conference

7 to 8 August 2014, Melbourne

This conference is hosted every year by the Australian Marketing Institute and is attended by more than 200 delegates. Every keynote address is targeted specifically at public sector marketing and communications professionals, and tailored for the government environment.

For more information visit: www.ami.org.au

Marketing Week 2014

25 to 29 August 2014, Adelaide

The largest annual marketing conference of its kind in Australia brought to you by the AMI will bring together presenters and delegates representing a range of industries including marketing, advertising, graphic design, and market research.

For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx

Problogger Training Event

29 to 30 August 2014, Gold Coast

At this event you’ll learn from experienced international and local speakers with practical training you can go away and implement. The ‘Foundation’ sessions are for bloggers who are starting out or want to revisit the basics and then the in depth ‘Going Pro’ sessions are for bloggers who are already profiting but want to go to the next level. Fee includes catering and Friday networking event.

For more information visit: www.probloggerevents.com


AMSRS Conference

4 to 5 September 2014, Melbourne

Gain access to a world of new ideas, information and opportunities with the Australian Market & Social Research Society Annual Conference from international keynote speakers and thought leaders. Explore new thinking, technological updates, methodological updates and emerging trends while experiencing prime networking opportunities.

For more information visit: www.amsrs.com.au/conference-information

Western Australia Marketing and Business Networking Congress

9 to 10 September 2014, Perth

The congress is a joint initiative between the Australia Marketing Institute, the Public Relations Institute of Australia, the Communications Council and the Australian Market and Social Research Society. It is a chance to hear the latest updates in the field of marketing and to network with a wide variety of colleagues.

For more information visit: www.ami.org.au>