Have you been thinking that you really should update your diary and get along to some industry events? A great chance to network, conferences, workshops and seminars can help stimulate the creative juices and give you an insight into exactly what all your peers are up to. Here is a list of upcoming marketing, media and advertising conferences and events that just might take your fancy.
Mumbrella Marketing Summit
31 January 2012
Sydney
This Mumbrella event brings together marketing bosses with four of the toughest briefs in Australia. Andy Lark, chief marketing officer of Commonwealth Bank; Nick Baker, executive GM of marketing for Tourism Australia; Ed Smith, group marketing director of News Limited and Simon McDowell, marketing director of Coles. The session will be moderated by Mumbrella editor Tim Burrowes.
For event details, visit: http://mumbrella.com.au/events?event_id=1151
Online Marketing Strategies Summit
13 – 15 February 2012
Sydney
The world of marketing is rapidly shifting between inbound and outbound marketing, where the power lies with the customer. You need to think about above the line and below the line marketing strategies and how to integrate strategically to build your digital brand presence. You need to increasing your fans to add brand awareness and more importantly engage those customers with two-way dialogue. By building a sense of community online, you can create a better ROI.
Join IQPC’s Online Marketing Summit 2012 and learn how to engage your customers. Hear from great speakers how their companies have managed to build customer engagement by understanding their metric and optimising on their ROI.
For event details, visit: www.onlinemarketingsummit.com.au
Future of Digital Advertising
Australian Interactive Media Industry Australia
2nd February 2012, Maritime Museum, 2 Murray Street, Darling Harbour, NSW 2000
AIMIA and IAB Australia have put together the ninth annual Future of Digital Advertising conference. This event will start 2012 off with insights into the future of the digital advertising industry. Some of Australia’s leading marketing and media professionals within the digital landscape will be available to lead the conference. You will have the opportunity to be privy to their thoughts and opinions throughout and the conference, and then be able pick their brains through Quesiton and Answer sessions.
For more information, visit: www.aimia.com.au
My Generation: How can we live (and work) harmoniously?
Public Relations Institute of Australia
21 February 2012, Theatre 4, UNSW Venues and Events, Level 6, 1 O’Connell Street, Sydney
Whether you respect them, or cannot stand then, Gen Y is vital to the future of your business. They are extremely technology savvy, image conscious and can be notoriously difficult to market to. Their expectations are sky-high. This conference will examine what Gen Y really and how the different generations can co-exist in the workplace
For more information, visit www.pria.com.au
Our Time is Now
Direct Selling Association of Australia Annual Conference
4-6 March, QT Gold Coast Hotel, Surfers Paradise, Queensland
This conference will start with a plenary session called ‘The Direct Selling Opportunity in a rapidly changing environment’. It will examine how changes within the retail arena are having a direct impact on sales models. There will also be three special guest speakers on the topics of: Building a multi-dimensional company; Creating a multi-cultural sales force; Growing your business through Gen Y; and Breakfast Networking Sessions to discuss Network Marketing & Party Plan.
For more information, visit: www.dsaa.asn.au
Get SMART with Your Objectives 2012
Public Relations Institute of Australia
15 March 2012, Location to be confirmed
SMART objectives are essential for a successful communications or public relations strategy. They assist communications professionals to demonstrate their worth to their client or company. Professor Jim Macnamara will outline just how important the measurements of communications and public relations strategies are, provide instructions on how to compose SMART objectives and discuss today’s evaluation methodologies.
For more information, visit: www.pria.com.au
The 4th Annual National Public Sector Communications Officers’ Conference 2012
Public Relations Institute of Australia
27 – 28 March 2012, Crowne Plaza, Canberra
This event will investigate how media and communication professionals can be more effective in their work, thereby improving their own career and career prospects as well as the general performance of their employer. The speakers for the conference include: Rachel Parry, Department of Sustainability, Environment, Water, Population and Communities; Captain Simon Bateman, Department of Defence; Vera Fiala Director, Department of Trade and Investment; Dionne Lew, VicRoads; and James Mahoney, Faculty of Arts and Design University of Canberra.
For more information, visit: www.liquidlearning.com.au
Strategic Government Marketing and Communications
28-29 March 2012, National Convention Centre, Canberra
The ever-emerging face of media is constantly changing. With the advent of social networking and increasing use of digital forms of communication, media consumption is being very diverse. This is making effective communication difficult for marketers and communications professionals in terms of identifying and successfully communicating with their audience. The objective of this conference is to help marketers and communications professionals to develop, implement and evaluate communication campaigns. Federal and state government case studies will be presented in order to demonstrate effective communication campagins.
For more information, visit: www.marketingcommsaps.com
The Mobile Show
30 April – 1 May 2012, Melbourne Convention & Exhibition Centre
The Mobile Show is one of Australia’s premier mobile technology conferences. The conference will include an exhibition showcase and sixty free seminars covering mobile applications, mobile advertising and M2M.
For more information, visit www.terrapinn.com
SEO Training
7-9 May 2012, Menzies Hotel, Sydney
This three day search engine optimisation (SEO) training course covers topics including: SEO approach, principles, strategies and methodologies. The course is presented by Bruce Clay and includes these topics: how to improve your website rankings; how to increase traffic to your website; emerging trends; social media strategies; digital asset optimisation; SEO checklists; and link building.
For more information, visit: www.bruceclay.com
World Public Relations Forum 2012: Melbourne
Global Alliance for Public Relations and Communication Management
19 – 21 November 2012, Melbourne Convention & Exhibition Centre
Australia is hosting the World Public Relations Forum in Melbourne for the first time ever. The conference is held every two years. The world’s leading public relations communications professionals come together to discuss research, ideas and brand new methods available within the professional communications industry.
For more information, visit: www.pria.com.au
Australian Marketing Institute of Australia
Foundation Workshops 2012
T: 1300 737 445
E: events@ami.org.au
W: www.ami.org.au
Principles of Digital Marketing
This one day workshop introduces attendees to the world of digital marketing. Topics include the change to marketing as a result of the increased reliance on digital technology, how to integrate traditional marketing techniques with digital marketing techniques, online consumer behaviour and expenditure, search engine rankings and marketing, mobile marketing, email marketing and the use of social media and networking.
WA 28 March 2012
NSW 8 May 2012
QLD 10 May 2012
NSW 20 June 2012
VIC 16 August 2012
VIC 18 September 2012
SA 19 September 2012
QLD 6 November 2012
Principles of Marketing
This two day workshop outlines the elements that should be included in a marketing campaign’s concept: customers (or clients), segmentation, positioning, the 7 p’s, the broader environment and methods of communication.
NSW 12-13 March 2012
VIC 22-23 March 2012
QLD 3-4 May 2012
NSW 21-22 May 2012
WA 7-8 June 2012
SA 23-24 July 2012
VIC 6-7 August 2012
NSW 27-28 August 2012
NSW 5-6 November 2012
VIC 13-14 November 2012
Principles of Marketing Budgets
This one day workshop will enable attendees to develop their own marketing budgets and provide tips on how to present it to management. It will include a broad overview of accounting concepts and techniques; explain what a budget is; provide a template budget for use in excel format; and will include the presentation of some actual budget case studies..
VIC 27 July 2012
NSW 31 August 2012
Effective Marketing Plans from Strategy to Tactics
This two day workshop will investigate how a marketing strategy can be developed within a company’s marketing plan. It will outline how to align the business objectives with the marketing plan as well as more practical outcomes such as how to use existing resources in conjunction with the marketing plan. Attendees will develop a strategic marketing template into a marketing strategy.
NSW 29-30 March 2012
VIC 10-11 May 2012
NSW 14-15 June 2012
VIC 10-11 September 2012
NSW 17-18 September 2012
QLD 15-16 October 2012
SA 25-26 October 2012
NSW 22-23 November 2012
VIC 29-30 November 2012
Marketing for Professional Services
This two day workshop investigates professional services marketing as well as business to business marketing. It will cover topics such as customer needs, lifecycle management, and how to build loyalty for intangible benefits (or services). Attendees will be expected to discuss their own ‘real life’ examples.
VIC 16-17 May 2012
NSW 16-17 July 2012
QLD 3-4 September 2012
Market Research for Marketers
This one day workshop is designed to outline how market research techniques can be used effectively (and to the benefit of your client or company) in marketing plans and the evaluation of marketing campaigns.
NSW 30 August 2012
Measuring Marketing Performance
This one day workshop will expand attendees’ skills in measuring marketing and public relations performance. Measurement is fundamental to communication management. It helps to improve future campaigns and can increase the level of funding available for the next campaign.
NSW 22 March 2012
TAS 25 July 2012
VIC 30 October 2012
Segmentation for Competitive Advantage
This one day workshop looks at how to understand which customer segment should be targeted be a company and why. It will present a method by which attendees can evaluate market segments for their brand, using segmentation profiles.
VIC 18 May 2012
NSW 30 July 2012
TAS 27 September 2012
Social Media Applications for Business
This two day workshop introduces attendees to the use of social media for business purposes, social media strategy and planning as well as a practical introduction on how to use the most common and social networking and media applications within a business context.
NSW 19-20 March 2012
SA 1-2 May 2012
VIC 22-23 May 2012
QLD 5-6 June 2012
WA 5-6 September 2012
NSW 10-11 September 2012
VIC 21-22 November 2012
Business and Public Relations Writing
This two day workshop will give attendees the skills to write for business, public relations and corporate communications needs. It will cover writing for media releases, for website content, for blogs and for e-newsletters.
NSW 6-7 March 2012
VIC 13-14 March 2012
WA 8-9 May 2012
SA 29-30 May 2012
NSW 17-18 July 2012
VIC 4-5 September 2012
QLD 16-17 October 2012
Principles of Media Release Writing
This one day workshop will enable attendees to write basic media releases. It will provide hands-on experience and examples. It will outline the five Ws: who, what, where, when and why and will help attendees write interesting media releases which are more likely to be picked up by media outlets. NSW 1 May
VIC 25 July 2012
QLD 29 August 2012
Principles of Online Writing
This one day workshop will help attendees to improve their online content writing skills. Website copy is very different to normal writing styles and its need is increasing. Online content includes content for websites, blogs and even e-newsletters. This workshop will take participants through a range of techniques to improve their online writing style.
VIC 13 June 2012
QLD 23 October 2012
NSW 13 November 2012
Principles of Service Design
This workshop will outline how you can improve your service to promote confidence within your brand. A top-notch service approach greatly assists any marketing campaign. It ensures that you are delivering to your clients just what you promised you would.
NSW 22 June 2012
VIC 10 August 2012
Project Management Skills for Marketing Professionals
This two day workshop is designed for marketers who regularly need to communication new products or services to the wider community and generate real, tangible results. This workshop will demonstrate how project management skills enhance marketing campaigns through coordinated approach. The workshop will demonstrate how to use project plans which correspond with sound project management philosophies.
NSW 31 May – 1 June 2012
QLD 18-19 June 2012
VIC 15-16 November 2012
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