Post image for Crushing the World of Mobile Apps: An Australian Case Study

Established by long-time collaborators Nic Blair and Shon Siemonek in December 2012, Brisbane-based Brus Media is quickly gaining momentum within the mobile app market. An affiliate network, focused on performance-based advertising for mobile apps, Brus Media helps clients to monetize and grow their iPhone, iPad and Android apps. In a nutshell, Brus Media offers promotional [...]

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A Step-by-Step Guide to Market Segmentation

by Sally Wood on July 9, 2014

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Imagine this. You’ve just won a big contract from your local council. They want you to come up with a marketing campaign to reduce instances of underage drinking within the local community. There is going to be a whole raft of people who need to change their behaviour to make this objective a reality. There [...]

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The 3 Es of Content Scaling

by Sally Wood on July 3, 2014

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Earlier this year, Colleen Jones presented at Content Marketing World in Sydney. In her speech, Jones delved into how to scale your content marketing success. Jones’ Three Es of Content Scaling (Engineering, Evaluation, and Empowerment) will help you combine the right tools, teams, and techniques for scaling success. Today, we bring you a round up [...]

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Marketing Conferences and Events in July 2014

by Calie Salter on June 30, 2014

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July is jam packed with marketing conferences and events designed to inform, educate, and entertain. There is literally something for everyone, from design and digital workshops to social and PR keynote speakers. For more information about the events below, you can find a more detailed listing (which includes key speakers, topics and expected learning outcomes) [...]

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Getting Your Marketing Mix Just Right

by Sally Wood on June 25, 2014

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An effective marketing mix is all about putting the right product, at the right price, in the right place, with the right promotion, at the right time. With some knowledge about what the marketing mix actually is, and some handy hints on how to get your marketing mix right, you’ll be on the road to [...]

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Joe Pulizzi’s Content Marketing Revolution

by Sally Wood on June 19, 2014

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For those of you not familiar with the conference, Content Marketing World is the largest annual gathering of content marketing professionals in the world. Held this year in Sydney at the end of March, the two-day event is run by the Content Marketing Institute (CMI). Launched in 2007, the mission of the CMI is to [...]

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Post image for Monitoring Search Rankings and Fluctuations in the SERPs

Don’t get hung up on fluctuating results in your search rankings. There are so many reasons for them. While Google’s biggest algorithm and platform changes (the most recent of which include Hummingbird, Penguin, and Panda) hit the headlines just a few times each year, in reality, their search engine algorithm is changing constantly. Google revealed [...]

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Post image for Upcoming Marketing Conferences and Events (June 2014)

With Winter upon us (in Melbourne at least!), and the cooler, wet weather setting in, the thought of trudging off to a marketing conference can seem a little…well…unappealing. But, don’t be lured by mugs of hot chocolate and open fires this year. Instead, stick to your guns and get along to some industry events. Broaden [...]

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How to Define Your SMART Marketing Objectives

by Calie Salter on May 28, 2014

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Have you ever embarked upon a new whizz bang marketing program without first sitting down and plotting out your marketing objectives? I know I have. Have you ever decided that you need a brand new website, or a new set of brochures, without first taking stock to determine how all this new marketing collateral will [...]

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Post image for Engaging Effectively with your Audience: Hot Tips from ASOS

Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media, it can be difficult to compete, especially if your budget and resources are low. However, getting consumer’s attention doesn’t need to be expensive – simply [...]

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