Marketing news, articles and resources for Australian Marketers

A Morning With Seth Godin in Melbourne

Seth Godin really needs no introduction, his name is synonymous with the world of Marketing. I, like millions of others, have been a big fan of his for years now. We thrive on his insightful, articulate, honest and inspiring views on human behaviour and the world of... read more

Problogger: Rand Fishkin on SEO

According to his official bio, Rand Fishkin is the Wizard of Moz. He’s the founder and former CEO of Moz, and co-founder of Inbound.org. Fishkin is a self-confessed addict of all things content, search, and social on the web, from his multiple blogs to Twitter,... read more

Ten Tips for Handling a Media Crisis

As much as we would all like to deal with good news, all the time, the truth is that things go wrong. People make mistakes (or bad choices), accidents happen, and controversy reigns. As a PR or communications professional, chances are, at some stage during your... read more