Marketing news, articles and resources for Australian Marketers
Spring is well and truly in full swing and that means there’s no excuse for not attending all the incredible events on offer during October. There’s something for everyone, including an exciting opportunity to meet with one of the marketing minds behind Danish toy giant LEGO.read more
Surveys are an incredibly useful tool in collecting data and gaining insights. Surveys have always been a key marketing tool because of their ability to gain information from large sections of society in help predict trends, understand particular tastes and identify a potential customer base.read more
In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position, which translates into a lower cost-per-click, saving you money and getting you more clicks for a smaller price.
This week, we’re going to delve into another element that can help improve the relevancy score of your Google AdWords advert: how to write a compelling, relevant AdWords Advert.read more
Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.
We’ve already run through How to Set Up a Campaign in 10 Simple Steps, so today, we thought we’d run through how Google ranks adverts based on relevancy and quality score.read more
With the worst of winter behind us (hopefully) its time to stop hibernating and get out and enjoy all the fantastic marketing events that are planned for August. Attending marketing events and conferences is the best way to meet people, get inspiration and engage in valuable networking opportunities. There’s heaps on offer in August and there’s sure to be something that will attract your attention.read more
If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.read more