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Notebooks out and pencils ready? Today we have the second instalment in our dummies guide to core marketing concepts. I know what you’re thinking; core marketing concepts don’t really have the same razzle dazzle as an exposé on Apple’s latest operating system. You’re right. They don’t. But while Apple will launch a new iOS in [...]
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Are you one of those people that have been lumped with marketing duties (even though you are a bona-fide IT nerd)? Or, perhaps you finished your marketing degree way back when Twitter was something only birds could do. Whatever the case may be, we all need to brush-up on our book learning from time-to-time. Believe [...]
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So, a couple of weeks ago, we brought you a round-up of the three main pricing strategies. For those of you who have been slacking off on your homework (and can’t remember), these three strategies are: Mark Up Pricing (where the seller adds a standard mark-up to the cost of the product), Target-Return Pricing (where [...]
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Recently, Experian Marketing Services released a very comprehensive report on just how marketers can reach today’s always on, highly engaged and demanding consumer in an integrated way across a variety of digital marketing channels including email, display advertising, mobile, search and social media. The report contains trends, predictive benchmark data and analytical insights which are [...]
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Generally, pricing isn’t the first thing that springs to mind when we think of marketing. The term ‘marketing’ is imbued with visions of communications strategies, collateral such as brochures and merchandise and maybe even the odd launch event. Not pricing though. Pricing is the domain of finance or sales. Right? Wrong. Well, wrong if the [...]
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So…what is a product life cycle I hear you ask? Is it just another technical term some grumpy old, elbow-patched academic has dreamt up? The short answer is no. Every self-respecting marketing professional should have at least a basic knowledge of the product life cycle and (ideally) how to make it as long as is [...]
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Life gets busy and it’s not often that we take time to step back and recognise the great contributions of Australian marketers. There are many great industry awards held each year right across Australia. We’ve put together a list of some of the great marketing awards events we’ve come across as a handy resource for [...]
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As you may already know, we like to keep our readers as up to date as possible with great marketing and advertising industry events, workshops and conferences via our Conferences and Events page. We thought we’d do a quick round up this week on some of the great Australian marketing and advertising industry conferences being [...]
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This week Simon O’Day, Vice President Responsys Asia Pacific got in touch with us to share with us a snapshot of how Australian marketing budgets are being spent in 2013 (see infographic below). The data is from the Responsys global annual Marketing Budgets report conducted in partnership with Econsultancy. It is not surprising that 71% [...]
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Although insurance is one of the most competitive and lucrative sectors when it comes to online marketing, it is still something which is not understood by most insurance professionals. It’s quite a contradiction really, but it’s not so surprising when you learn that the average age of an insurance broker or financial adviser here in [...]
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