Marketing news, articles and resources for Australian Marketers

Google AdWords: How to Write a Compelling AdWords Advert

In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position, which translates into a lower cost-per-click, saving you money and getting you more clicks for a smaller price.

This week, we’re going to delve into another element that can help improve the relevancy score of your Google AdWords advert: how to write a compelling, relevant AdWords Advert.

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Google AdWords: How to Ensure Your Advert Has a High Quality Score

Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.

We’ve already run through How to Set Up a Campaign in 10 Simple Steps, so today, we thought we’d run through how Google ranks adverts based on relevancy and quality score.

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Marketing Conferences and Events August 2015

With the worst of winter behind us (hopefully) its time to stop hibernating and get out and enjoy all the fantastic marketing events that are planned for August. Attending marketing events and conferences is the best way to meet people, get inspiration and engage in valuable networking opportunities. There’s heaps on offer in August and there’s sure to be something that will attract your attention.

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Google AdWords: How to Set Up a Campaign in 10 Simple Steps

If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.

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