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The Most Effective Social Media Campaigns Ever

by Sally Wood on April 23, 2014

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Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your social media activity? Is your ground-breaking social media campaign having a real impact on your bottom-line? If your answer is no, then it’s time to [...]

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Upcoming Australian Marketing Events (April 2014)

by Sally Wood on April 17, 2014

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Even with Easter upon us at the end of this week, and ANZAC Day not long after, there are still some insightful, educational and informative marketing events happening across the country. We’ve pulled together a comprehensive list of conferences, workshops, seminars, training and marketing events, just for you. If you’d like more in-depth information about [...]

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YouTube Optimization

YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and the benefits it can bestow on your business, you need to make sure that you have all best practise video SEO (and YouTube optimization) tactics [...]

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SEO 101: Google Ranking Factors for 2014

by Bernard Somja on April 14, 2014

Google Ranking Factors Image

SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing value of links into Google’s algorithm. Truth is that 2014 still sees a major need for page and website optimisation in order to rank well. [...]

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Post image for Facebook Statistics in Australia: Use them to Stand Out from the Crowd

Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth understanding of Facebook statistics might give you a completive edge. Understanding Facebook statistics is a bit like using a megaphone; it will amplify your voice, [...]

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landing page design

‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how to make it happen? Let’s take it from the top; a landing page is a web page. It targets a specific audience, offers them something [...]

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Why Videos Go Viral

by Damian Blumenkranc on March 24, 2014

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Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the barrier to entry is low doesn’t mean you’re guaranteed a hit. There are over 48 hours of video being added to YouTube every single hour. [...]

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How to Propel Your Online Marketing to New Heights

by Sally Wood on March 20, 2014

Propel Your Online Marketing To New Heights - Mountain Top

If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely here to stay. With ever increasing web usage (from 11% of the developed world in 1996 to 77% in 2013), online marketing may one day [...]

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content marketing

According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what content marketing is, here it is in a nutshell: it’s all about creating compelling, informative and entertaining content, tailored to meet the needs of your [...]

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Upcoming Australian Marketing Events (Mar 2014)

by marketing.com.au on March 4, 2014

conferences

Let’s kick off the start of the month with an update on some great Australian marketing conferences and events coming up in the next few months. The Marketing.com.au team have pulled together a summary for you below of a range of conferences, seminars, workshops and training happening right across Australia. Make sure you register early [...]

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