This half-day workshop masterclass is designed for any manager or marketer who wants to learn the ins and outs of better brand management and marketing. The masterclass will examine practical key challenges of being a brand manager and use real-time examples as case studies to further help participants avoid the typical problems and pitfalls of bad brand management.
This masterclass will help participants to:
- Learn concepts of brand equity and its connection to modern marketing.
- Appreciate the risks of sales promotion and commodification.
- Position or reposition of a brand
- Learn the importance of brand architecture
- Utilize brand strategy to energize marketing tactics