The weather is warming up and there are only 11 weeks to go before Christmas. Isn’t it time you got out and about to some of the great marketing events being held around Australia? Here’s some of our picks below.
We are committed to keeping you updated on the most popular upcoming Marketing events around Australia each month. So, if you’re involved in, or know of any interesting Australian marketing or advertising industry events that you think others would enjoy, please let us know. All you need to do is submit your event here.
October 2017 – Upcoming Australian Marketing Events and Conferences
Under The Hood- Marketing Technology Explored – 4 October 2017, Brisbane
This event has been put together for you to learn from 3 digital Marketing leaders, who are going to lift the hood o their MarTech stack and show you the platforms, tools and setup that they use. If you want to use your time wisely and learn about some great tools this event is for you.
The three speakers will be discussing the software of the choice for the CRM, database and automation; web based tools they use plus much more, this event is not to be missed!
For more information visit: https://marketing.com.au/event/hood-marketing-technology-explored/
Facebook Marketing: Insights to the Mighty Beast, 4 October 2017, Perth
Do you want to learn more about Facebook? This event has been put together to teach you best practices for Facebook, advertising, analytics and content strategies. You will learn the correct foundation to help you succeed at digital marketing. It will include going through important technical aspects of the platform and ensure understanding of the various insights.
Speaker: Meg Coffey, Social media strategist, brand marketing specialist, public speaker, and coach
For more information visit: https://marketing.com.au/event/facebook-marketing-insights-mighty-beast-2/
Digital Marketing Masterclass, 5 October 2017, Melbourne
This Masterclass has been designed exclusively for senior brand marketers and the technical leads from business to consumer brands who are seeking new information and expertise within Digital Marketing, you will be learning what the latest digital marketing tools are and the different ways you can generate new and more customers.
You will be looking at different areas including mobile, eCommerce, social media and more. Before the round tables commence there will be a keynote presentation.
For more information visit: https://marketing.com.au/event/digital-marketing-masterclass-melbourne/
Paid Social & Influencer Marketing, 6 October, Melbourne
The Influencer & Content Marketing Masterclass is designed for senior brand marketers wanting to broaden their skills and knowledge within the Digital Marketing space, you will learn how to research and produce content which will help you drive more online traffic. There will be discussions around how to produce content and the varieties of formats that you have available.
At the beginning of the day there will be a presentation from marketing and content marketing experts and it will be closed with a keynote presentation from a leading brand about their journey.
For more information visit: https://marketing.com.au/event/paid-social-influencer-marketing-melbourne/
IAB Australia MeasureUp Conference, 10 October 2017, Sydney
Over the past 10 years, the growth of digital advertising as increased dramatically, it has become an incredible hot topic. Sometimes it is the revenue component, audience measurement, ROI, measurement across media or other areas, it has never been more important. This conference has been split into 2 streams depending on what you need, one is: Measurement Science and Marketing Outcomes and the other is meaningful keynotes and panels to help us shape measurement application for the next 12 months.
For more information visit: https://marketing.com.au/event/iab-australia-measureup-conference/
Digital Marketing Masterclass, 10 October 2017, Brisbane
With attendance at this event you will hear from digital experts at the beginning of the day, this will be followed by round table discussions which will go into more depth. The morning will end with a keynote speaking discussing their journey and how they got to where they are.
This event will help senior marketing managers how to use the latest technology to grow and retain their customers in all areas of the sale process. You will look at different areas including social media, affiliate marketing, mobile apps plus more!
For more information visit: https://marketing.com.au/event/digital-marketing-masterclass-brisbane/
Digital Marketing Masterclass, 12 October 2017, Sydney
This Masterclass is designed for senior management and technical leads. At attendance at this free, half-day event you will learn how to succeed with the latest digital marketing techniques to help generate new business. There will be discussions around, but limited to, ecommerce strategies, search and mobile apps
You will hear from digital experts during a brief initial presentation at the beginning of the day, then move into a more in-depth round-table discussions. Followed by, a leading brand who will give a keynote about their digital journey.
For more information visit: https://marketing.com.au/event/digital-marketing-masterclass-sydney/
Paid Social & Influencer Marketing, 12 October 2017, Sydney
Masterclassing a running a half-day event for senior management who which to broaden their knowledge on ‘Influencer Marketing & Content Marketing’, at this event you will learn how to produce content that will not online help drive online traffic, but will bring people into your doors. There are a number of different ways that this can be done, from text, image or video to name a few, you will explore the differences and it will help you work out the best way for you to bring the consumer through your doors.
For more information visit: https://marketing.com.au/event/paid-social-influencer-marketing-sydney/
RESET, 17 October 2017, Sydney
This one-day conference has been created to help marketers get to the next level. To help you disrupt your thinking for the year that is nearly here. It is a networking event that will challenge the way you think about current marketing practices. This is an exciting opportunity which will be an inspiration when you hear from this years speakers, including Jamie Barnard, Unilever plc; Tom Goodwin, Zenith Media; John Kearon, System1 Group plus many more!
For more information visit: https://marketing.com.au/event/reset-2/
2017 IAPA National Conference “Advancing Analytics”, 18 October 2017, Melbourne
Do you love analytics and everything that it can do?
This year IAPA are brining you their National Conference of “Advancing Analytics”. You will hear from different International experts who will share their thoughts about Analytics and what you can learn. They will be joined by local experts sharing their stories about how they moved their business from one direction to the other.
For the first time this year IAPA are dedicating another concurrent stream for technology so those who want hands on experience will be able to get technical with data.
For more information visit: https://marketing.com.au/event/2017-iapa-national-conference-advancing-analytics/
Content Strategy Workshop, 19 October 2017, Sydney
This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.
You will learn how to:
- Define strategic content goals and create buyer personas
- Explore the customer journey and develop content for every step of that journey
- Streamline the process of planning, creation, publishing and governance of digital content
- Create your content marketing Mission Statement
- Work with editorial calendars to deliver consistently relevant and compelling content
- Achieve stakeholder and management support for the ongoing strategy
- Establish clear and measurable KPIs tied to business outcomes
For more information visit: https://marketing.com.au/event/content-strategy-workshop/
Ruxcon, 21 – 22 October 2017, Melbourne
Ruxcon is a computer security conference which brings the brightest and best security talent. It contains a combination of live presentations, activities and demonstrations. This is widely regarded as a leading computer security conference attracting all areas of security.
This event provides a laid back environment for all delegates which will engage and collaborate with a wide range of like-minded students, enthusiasts, hackers and security professionals.
For more information visit: https://marketing.com.au/event/ruxcon/
Digital Analytics For Marketers Course, 24 October 2017, Melbourne
At this event you will learn about a technical topic explained in a non-technical way. You will learn how to apply theories into real world examples. Unlock the power of data to power decision making and campaign planning. How to apply a metrics framework to an any digital campaign, understand digital datasources, Accurately attribute conversions in a multi-channel campaign. Through an engaging and hands-on approach this course will also cover driving conversions through effective targeting; Campaign flow and media attribution; Finding and developing the right data.
For more information visit: https://marketing.com.au/event/digital-analytics-marketers-course-2/
9th Social Media for Government Summit, 25 – 27 October 2017, Melbourne
With social media being such a large part of the world, it is extremely important for the government sector to pay attention to this, with the internet and applications extending globally an increasing number of governments and their public services agencies are embracing social media as one of the major mechanisms to interact with the public and with people all of the world freely expressing their opinions towards governmental issues that surround them.
This summit has been designed to also focus on how to improve video content on different social media platforms, managing social media crisis situations, advertising strategies to engage with your targeted audiences plus much more!
For more information visit: https://marketing.com.au/event/9th-social-media-government-summit/
LinkedIn Marketing: Build Your Brand & Create Business Opportunities, 25 October 2017, Sydney
Do you want to learn more about LinkedIn and the power that it has? With over 400 million users globally using LinkedIn it is a big resource that can be taped into. It is a great marketing channel for both building your brand awareness as well as creating business opportunities. You will be shown how to develop and implement different strategies for getting your brand in front of the right audience.
For more information visit: https://marketing.com.au/event/linkedin-marketing-build-brand-create-business-opportunities/
Marketing Disrupted: CX & Innovation Forum, 26 October 2017, Perth
The Marketing Disrupted: CX & Innovation Forum 2017 has been put together for the WA marketing industry, it is a full day of insights into how brands are driving innovation in marketing, technology, engagement and creativity. Delegates will learn about the local perspectives on the issues and opportunities for marketers as customers. This will be a full day with topics from insights into technology and innovation trends from Facebook to hot topics facing the industry, plus much more.
For more information visit: https://marketing.com.au/event/marketing-disrupted-cx-innovation-forum/
Where to Next?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your event here.