March 2019 has just arrived and as the end of Quarter 1 approaches, there’s never been a better time to ensure you have set your professional development goals in motion. We’ve got your monthly round up of marketing and advertising events being held around Australia below.
We also have our dedicated Australian Marketing Conferences and Events Calendar, where we’ll list other events as soon as we find them.
If there’s something we’ve missed submit the event for free here.
Upcoming Events – March 2019
Accessible Brands Disrupting the World
5 March 2019, Sydney
This ONEtalks presentation will showcase some of the world’s most accessible and inclusive brands. From MedMen to The Phluid Project, The One Centre’s John Ford and Katie Molloy will examine how brands are taking marginalised communities into the mainstream by having a purposeful brand vision supported with design thinking.
“The design and marketing industry is playing a powerful role in creating more equitable, inclusive businesses. There are naysayers who believe purpose-driven branding is just another fad, but we’re hoping to show that having a purposeful positioning – supported by design thinking – can tackle taboos, challenge prejudice and give marginalised communities a voice,” explains Ford, CEO & Founder of The One Centre.
Every year, Sydney Design Festival brings together the best creative thinkers and branding experts from around the world to unpack design in all its forms. This year’s theme is ‘Accessing Design’. The program will explore the role of creative professionals in creating a more accessible world and runs from 1st to 10th March.
For more information visit: https://marketing.com.au/event/accessible-brands-disrupting-the-world/
Customer Experience and Brand Loyalty – Brisbane
6 March 2019, Sydney
Customers expect a seamless customer experience, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase?
In March we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy?
For more information visit: https://marketing.com.au/event/customer-experience-and-brand-loyalty-brisbane/
Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
6 March 2019, Sydney
Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy.
This Seminar is designed for senior marketers, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
For more information visit: https://marketing.com.au/event/conversion-optimisation/
Programmatic Summit 2019
7 March 2019, Sydney
Programmatic Summit, the region’s leading programmatic advertising conference,
takes place on 7th March 2019 at the ICC Sydney.
It’s the largest gathering of ANZ’s programmatic industry. Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
For more information visit: https://marketing.com.au/event/programmatic-summit-2019/
Search Marketing: Understanding Google Ads
7 March 2019, Melbourne
The world’s most-used search engine is also the biggest digital advertising platform, which drives results for marketers with search advertising. To maximise the ROI on ad spend, marketers must understand how to target keywords, interests and demographics to make use of Google’s powerful advertising products.
Attendance at this event, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to find untapped opportunities in search marketing.
This event will cover the following topics:
- Where search marketing fits within a digital marketing strategy
- How to find keyword opportunities to maximise clicks and conversions on Google Ads
- How to create effective copy for your targeted advertising
- To optimise your Google Ads accounts for continuous improvement
For more information visit: https://marketing.com.au/event/search-marketing-understanding-google-ads/
International Women’s day lunch at Grossi Florentino
8 March 2019, Melbourne
Join us to celebrate INTERNATIONAL WOMEN’S DAY upstairs at the Iconic Grossi Florentino’s and enjoy round table discussions about how we can create a #balanceforbetter. We invite Men and Women to come to attend this exclusive and delicious three-course luncheon with proceeds going to charity.
Network the day away, meet Guy Grossi and a few of our key speakers with a glass of bubbles on arrival! We also have incredible door prizes and goodie bags from our friends at Melbourne Skin for all that attend on the day.
For more information visit: https://marketing.com.au/event/international-womens-day-lunch-at-grossi-florentino/
ad:tech Sydney 2019
12 March 2019, Sydney
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.
2019 keynote speakers include:
- Tom Eslinger, global chief creative officer, Burson Cohn & Wolfe
- Mari Kauppinen, head of marketing, digital & demand generation, IBM
- Jeff Rosenblum, co-president, Questus
- Tom Goodwin, evp, head of innovation, Zenith USA
- Alexander Nick, global AR/VR ads go-to-market lead, Google
- Kshira Saagar, head of analytics and data science, The Iconic
- Ana Milicevic, co-founder, Sparrow Advisers
For more information visit: https://marketing.com.au/event/adtech-sydney-2019/
B2B Expo Melbourne
13 March 2019, Melbourne
It’s now or never, Australian businesses must step up in order to stay in business, to capture new market opportunities and to prepare for intense competition from overseas. SMEs need to urgently innovate, to evolve beyond the status quo.
Presented by Officeworks, B2B Expo provides business owners, entrepreneurs, senior management and startups the platform to learn, connect and grow. A feature of B2B Expo is the free Business Matters Seminars. Startups are also a focus of the exhibition with a PitchComp and startup seminars. With more than 30 seminar presentations, more than 60 exhibitors, advice, opportunities and much more, can you afford to miss out!
For more information visit: https://marketing.com.au/event/b2b-expo-melbourne/
Brilliant Digital Marketing
14 March 2019, Sydney
Learn digital marketing techniques to grow your business fast. This workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers, you will leave knowing how to leverage all the available channels and with a plan you can implement immediately.
This event has been designed for any business owners and entrepreneurs who want to expand their business quickly and marketers or managers who want to learn how the most successful start- ups leverage digital channels effectively.
There are 5 modules as part of this workshop
- Understand how to measure success
- Demand generation
- Demand capture
- Becoming truly customer focused
- The role of data in marketing
For more information visit: https://marketing.com.au/event/brilliant-digital-marketing/
Marketing Automation Summit
15 March 2019, Sydney
The purpose of marketing automation is to improve the customer experience, making customers more likely to buy, stay loyal, and become advocates. This is a one day conference where you will learn how it has transformed, how marketers build and execute in today’s digital landscape, the latest and most powerful marketing automation tools and strategies to increase your sales, revenue and profits.
As a modern marketer, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business, this conference is for you.
For more information visit: https://marketing.com.au/event/marketing-automation-summit/
Digital Marketers Australia
18 – 19 March 2019, Melbourne
The Digital Marketers Australia conference has been designed to focus on digital marketing to help grow your business. The speakers will breakdown campaigns step by step so you can roll out strategies that are working right now. Whether you’re just getting started looking for new strategies or have a large team who implements the digital marketing for you, you’ll find people to network and learn from at the conference.
For more information visit: https://marketing.com.au/event/digital-marketers-australia/
Creating & Distributing Smart Content for the Speed of Today
21 March 2019, Perth
Digital and social channels are becoming more complex, as the audiences we create content for are becoming more demanding and sophisticated. The imperative for today’s marketers is to not only create innovative content that connects brands with audiences in meaningful ways but to develop a content practice that is sustainable and generates proven business results.
For more information visit: https://marketing.com.au/event/creating-distributing-smart-content-for-the-speed-of-today/
Digital Retail & FMCG Masterclass
21 March 2019, Sydney
Attendance at this event will help senior management who work for retail and FMCG brands, how they can deploy the latest digital and social marketing tools and techniques to generate new business and retain loyal customers. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.
For more information visit: https://marketing.com.au/event/digital-retail-fmcg-masterclass/
Digital Marketing Masterclass
21 March 2019, Sydney
This event combines succinct presentations with in-depth discussions with leading digital experts, the format allows you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.
For more information visit: https://marketing.com.au/event/digital-marketing-masterclass-2/
Video Strategy Workshop
26 March 2019, Sydney
This Video Strategy Workshop explores an insightful and revolutionary approach to strategically implementing video in your organisation.
At this event you will learn:
- Increase brand awareness and conversion rate using the right videos
- Properly brief a videographer or your internal team to produce your content
- Design and implement a 12-month corporate video strategy to increase lead generation
- Identify content to produce 1 educational video a week for the next 52 weeks
- Identify the equipment you need to produce your own educational videos internally
For more information visit: https://marketing.com.au/event/video-strategy-workshop/
AI to Drive Better Audience Engagement
28 March 2019, Perth
Join us at the Guru Breakfast with Alicia Olson-Keating, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC).
Alicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.
For more information visit: https://marketing.com.au/event/ai-to-drive-better-audience-engagement/
Where to Next?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your event free here.